Jonathan Mildenhall
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Jonathan Mildenhall
Jonathan Mildenhall (born September 9, 1967, Leeds, England) is chief executive officer of TwentyFirstCenturyBrand, a marketing consultancy firm. While working for Airbnb in 2017, he was ranked 8th on the world's most influential CMOs by '' Forbes''. Education After graduating from John Smeaton Community High School in Leeds, England in 1985, he was admitted into Thomas Danby College, where he received a degree in advertising in 1988. At the age of 21, he went on to continue his studies at Manchester Metropolitan University, where he received his HND in Business and Finances management. In 2005, he furthered his studies by completing a course at Harvard Business School in Advance Management. In 2007, he was honored by his alma mater with an Honorary Doctorate in Business Administration, Business and Management. Career In 1990, Mildenhall started working as an Account Manager at McCann Erickson, where he was one of the agency's first ethnic minority hires. In 1992, Mildenh ...
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Leeds, England
Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by population) in England, after London and Birmingham. The city was a small manorial borough in the 13th century and a market town in the 16th century. It expanded by becoming a major production centre, including of carbonated water where it was invented in the 1760s, and trading centre (mainly with wool) for the 17th and 18th centuries. It was a major mill town during the Industrial Revolution. It was also known for its flax industry, iron foundries, engineering and printing, as well as shopping, with several surviving Victorian era arcades, such as Kirkgate Market. City status was awarded in 1893, a populous urban centre formed in the following century which absorbed surrounding villages and overtook the nearby York population. It is locate ...
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Open Happiness
Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by the Wieden + Kennedy creative agency. The campaign ended in January 2016 when Coca-Cola replaced its slogan to "Taste the Feeling". Strategy The campaign was launched on the reality television series ''American Idol'' on January 21, 2009, and rolled out to other national markets over the following weeks. In the United States, commercials following the Open Happiness theme appeared during NBC's broadcast of Super Bowl XLIII on February 1, 2009, and during ABC's broadcast of the 81st Academy Awards on February 22, 2009. Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, in television commercials, in outdoor advertising, and in in-store advertising. Music Music plays a central role in the c ...
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1967 Births
Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Confederation, featuring the Expo 67 World's Fair. * January 5 ** Spain and Romania sign an agreement in Paris, establishing full consular and commercial relations (not diplomatic ones). ** Charlie Chaplin launches his last film, ''A Countess from Hong Kong'', in the UK. * January 6 – Vietnam War: United States Marine Corps, USMC and Army of the Republic of Vietnam, ARVN troops launch ''Operation Deckhouse Five'' in the Mekong Delta. * January 8 – Vietnam War: Operation Cedar Falls starts. * January 13 – A military coup occurs in Togo under the leadership of Étienne Eyadema. * January 14 – The Human Be-In takes place in Golden Gate Park, San Francisco; the event sets the stage for the Summer of Love. * January 15 ** Louis Leakey announces the discovery of pre-human fossils in Kenya; he names the species ''Proconsul nyanzae, Kenyapithecus africanus''. ** American footbal ...
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The Prince's Trust
The Prince's Trust ( cy, Ymddiriedolaeth y Tywysog) is a charity in the United Kingdom founded in 1976 by King Charles III (then Prince of Wales) to help vulnerable young people get their lives on track. It supports 11-to-30-year-olds who are unemployed or struggling at school and at risk of exclusion. Many of the young people helped by the trust face issues such as homelessness, mental health problems, or trouble with the law. It runs a range of training programmes, providing practical and financial support to build young people's confidence and motivation. Each year they work with about 60,000 young people, with three in four moving on to employment, education, volunteering, or training. In 1999, the numerous trust charities were brought together as the Prince's Trust and acknowledged by Queen Elizabeth II at a ceremony in Buckingham Palace where she granted it a royal charter. The following year it devolved in Wales, Scotland, Northern Ireland, and other English regions but ...
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Prince Of Wales
Prince of Wales ( cy, Tywysog Cymru, ; la, Princeps Cambriae/Walliae) is a title traditionally given to the heir apparent to the English and later British throne. Prior to the conquest by Edward I in the 13th century, it was used by the rulers of independent Wales. The first native Welsh prince was Gruffudd ap Cynan of Gwynedd, in 1137, although his son Owain Gwynedd (Owain ap Gruffudd) is often cited as having established the title. Llywelyn the Great is typically regarded as the strongest leader, holding power over the vast majority of Wales for 45 years. One of the last independent princes was Llywelyn ap Gruffydd (Llywelyn the Last), who was killed at the Battle of Orewin Bridge in 1282. His brother, Dafydd ap Gruffydd, was executed the following year. After these two deaths, Edward I of England invested his son Edward of Caernarfon as the first English prince of Wales in 1301. The title was later claimed by the heir of Gwynedd, Owain Glyndŵr (Owain ap Gruffydd), from ...
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Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ''Busi ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million (US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a " Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sherid ...
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Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ...
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Super Bowl LI
Super Bowl LI was an American football game played at NRG Stadium in Houston, Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 NFL season, 2016 season. The American Football Conference (AFC) champion 2016 New England Patriots season, New England Patriots defeated the National Football Conference (NFC) champion 2016 Atlanta Falcons season, Atlanta Falcons, 34–28. Super Bowl LI featured the List of largest comebacks in NFL games, largest comeback in Super Bowl history, with the Patriots overcoming a 28–3 deficit to emerge victorious. Due to the comeback, some have nicknamed the game the "28–3". The game was also the first and currently only Super Bowl to be decided in overtime (sports), overtime. The Patriots' victory was their fifth, moving them into a three-way tie with the Dallas Cowboys and the San Francisco 49ers for the second-most Super Bowl wins. After finishing the regular season with a league-best 14†...
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Bloomberg News
Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg Television, Bloomberg Radio, ''Bloomberg Businessweek'', ''Bloomberg Markets'', Bloomberg.com, and Bloomberg's mobile platforms. Since 2015, John Micklethwait has served as editor-in-chief. History Bloomberg News was founded by Michael Bloomberg and Matthew Winkler in 1990 to deliver financial news reporting to Bloomberg Terminal subscribers. The agency was established in 1990 with a team of six people. Winkler was first editor-in-chief. In 2010, Bloomberg News included more than 2,300 editors and reporters in 72 countries and 146 news bureaus worldwide. Beginnings (1990–1995) Bloomberg Business News was created to expand the services offered through the terminals. According to Matthew Winkler, then a writer for ''The Wall Street Journal ...
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