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Jane Maas
Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author. Career Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency. In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director. At WRG, Maas has been credited with shepherding the I Love New York tourism campaign for the New York Department of Commerce. Considered a trailblazer in the world of advertising, Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising. Books * ''Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less'' (July 15, 1984), Macmillan, * ''Adventures of an Advertising Woman'' (March 12, 1987), Random House, * ''How to Advertise'' (2005), Macmillan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brackets
A bracket is either of two tall fore- or back-facing punctuation marks commonly used to isolate a segment of text or data from its surroundings. Typically deployed in symmetric pairs, an individual bracket may be identified as a 'left' or 'right' bracket or, alternatively, an "opening bracket" or "closing bracket", respectively, depending on the directionality of the context. Specific forms of the mark include parentheses (also called "rounded brackets"), square brackets, curly brackets (also called 'braces'), and angle brackets (also called 'chevrons'), as well as various less common pairs of symbols. As well as signifying the overall class of punctuation, the word "bracket" is commonly used to refer to a specific form of bracket, which varies from region to region. In most English-speaking countries, an unqualified word "bracket" refers to the parenthesis (round bracket); in the United States, the square bracket. Various forms of brackets are used in mathematics, with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jersey City, New Jersey
Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.The Counties and Most Populous Cities and Townships in 2010 in New Jersey: 2000 and 2010 , . Accessed November 7, 2011. It is the of Hudson County and the county's largest city. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy (agency)
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Of National Advertisers
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. A mid-2018 joint announcement with the Data & Marketing Association (''theDMA''), stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. A 1999 Advertising Age opinion page headlined "Who gets what in ANA's drive to enlist shops?" asked "does agency membership in the ANA serve the times?" History Early years The Association of National Advertisers, Inc., the U.S. advertising industry’s oldest trade association, was founded on June 24, 1910, in Detroit, Michigan, by 45 companies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wells, Rich, Greene
Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female CEO of a company listed on the New York Stock Exchange. Mary Wells Lawrence was awarded the Lion of St. Mark for her lifetime achievements at the 2020 Cannes Lions Festival of Creativity. Education and early years Lawrence was born in Youngstown, Ohio, United States. In the late 1940s, she studied for two years at the Carnegie Institute of Technology in Pittsburgh, Pennsylvania, where she met industrial design student Burt Wells. While there she became a member of Kappa Alpha Theta. In 1949, they married and moved to Youngstown, Ohio. She began her advertising career there in 1951, as a copywriter for McKelvey's department store. She relocated to New York City, where she studied theatre and drama. By 1952, she had become Macy's fashion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
I Love New York
I Love New York (stylized ) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm of Wells, Rich, Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York, including New York City. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. "I Love New York" is the official state slogan of New York. The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper. The original drawing is held in the Museum of Modern Art in Manhattan. The song was written by Steve Karmen and its copyright was donated by him to the state. Logo The logo consists of the capital letter '' I'', followed by a red heart symbol (), below which are the capital letters '' N'' and '' Y'', set in the rounded slab s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macmillan Publishers
Macmillan Publishers (occasionally known as the Macmillan Group; formally Macmillan Publishers Ltd and Macmillan Publishing Group, LLC) is a British publishing company traditionally considered to be one of the 'Big Five' English language publishers. Founded in London in 1843 by Scottish brothers Daniel and Alexander MacMillan, the firm would soon establish itself as a leading publisher in Britain. It published two of the best-known works of Victorian era children’s literature, Lewis Carroll's ''Alice's Adventures in Wonderland'' (1865) and Rudyard Kipling's '' The Jungle Book'' (1894). Former Prime Minister of the United Kingdom, Harold Macmillan, grandson of co-founder Daniel, was chairman of the company from 1964 until his death in December 1986. Since 1999, Macmillan has been a wholly owned subsidiary of Holtzbrinck Publishing Group with offices in 41 countries worldwide and operations in more than thirty others. History Macmillan was founded in London in 1843 by D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Random House
Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by German media conglomerate Bertelsmann. History Random House was founded in 1927 by Bennett Cerf and Donald Klopfer, two years after they acquired the Modern Library imprint from publisher Horace Liveright, which reprints classic works of literature. Cerf is quoted as saying, "We just said we were going to publish a few books on the side at random," which suggested the name Random House. In 1934 they published the first authorized edition of James Joyce's novel '' Ulysses'' in the Anglophone world. ''Ulysses'' transformed Random House into a formidable publisher over the next two decades. In 1936, it absorbed the firm of Smith and Haas—Robert Haas became the third partner until retiring and selling his share back to Cerf and Klopfer in 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kenneth Roman
Kenneth Roman (born September 6, 1930 in Boston, Massachusetts) is an American author and advertising executive. Roman graduated from Dartmouth College in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper. Roman joined Ogilvy & Mather in 1963 and served as Chairman from 1985 to 1989. In 1989, WPP plc, a British advertising holding company, acquired the Ogilvy Group for $864 million, which, at the time, was the most ever paid for an advertising agency. David Ogilvy initially resisted the sale, but eventually accepted the title of WPP honorary chairman, a position he relinquished in 1992. After 26 years with Ogilvy, Roman joined American Express in a senior communications role before becoming a consultant, board director, and author. After his departure Graham Phillips became the chairman and CEO of Ogilvy & Mather Worldwide. Roman is the co-author of two influentialbusiness books – ''How to Advertise'' and ''Writing That Works'' and the author of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin Nisenholtz
Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing. Background, education and career origins Nisenholtz was born in Wyndmoor, Pennsylvania, a suburb of Philadelphia, on April 1, 1955, the son of Rhoda (Koenig) and Louis Nisenholtz. He graduated from Springfield Township High School in Montgomery County in 1973. He then received a bachelor's degree in psychology from the University of Pennsylvania in 1977 and a master's degree from the Annenberg School for Communication at the University of Pennsylvania in 1979. Soon after starting his Ph.D. at the Annenberg School, Nisenholtz was invited by John Carey, a professional colleague and Annenberg graduate, to participate in an NSF-funded research project at the Alternate Media Center (AMC) at New York University (NYU). The project focused on bringing Teletext, a new media technology developed in Great Britain, to the United States. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Executives
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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