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Just Do It (Nike)
''Just Do It '' or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. Campaign The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JUST DO IT
''Just Do It '' or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. Campaign The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shia LaBeouf
Shia Saide LaBeouf (; born June 11, 1986) is an American actor, performance artist, and filmmaker. He played Louis Stevens in the Disney Channel series ''Even Stevens'', a role for which he received Young Artist Award nominations in 2001 and 2002 and won a Daytime Emmy Award in 2003. He made his film debut in ''The Christmas Path'' (1998). In 2004, he made his directorial debut with the short film ''Let's Love Hate'' and later directed a short film titled ''Maniac'' (2011), starring American rappers Cage and Kid Cudi. In 2007, LaBeouf starred in the commercially successful films '' Disturbia'' and '' Surf's Up''. The same year he was cast in Michael Bay's science fiction film ''Transformers'' as Sam Witwicky, the main protagonist of the series. ''Transformers'' was a box office success and one of the highest-grossing films of 2007. LaBeouf later appeared in its sequels '' Transformers: Revenge of the Fallen'' (2009) and '' Transformers: Dark of the Moon'' (2011), both also box ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 197 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Group
A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves. A target audience is formed from the same factors as a target market, but it is more specific, and is susceptible to influence from other factors. An example of this was the marketing of the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colin Kaepernick
Colin Rand Kaepernick ( ; born November 3, 1987) is an American civil rights activist and football quarterback who is a free agent. He played six seasons for the San Francisco 49ers in the National Football League (NFL). In 2016, he knelt during the national anthem at the start of NFL games in protest of police brutality and racial inequality in the United States. Kaepernick played college football for the Nevada Wolf Pack, where he was named the Western Athletic Conference (WAC) Offensive Player of the Year twice and became the only player in NCAA Division I history to amass 10,000 passing yards and 4,000 rushing yards in a career. After graduating, he was selected by the 49ers in the second round of the 2011 NFL Draft. Kaepernick began his professional football career as a backup quarterback to Alex Smith, and became the 49ers' starter in the middle of the 2012 season after Smith suffered a concussion. He then remained the team's starting quarterback for the rest of the sea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serena Williams
Serena Jameka Williams (born September 26, 1981) is an American inactive professional tennis player. Considered among the greatest tennis players of all time, she was ranked world No. 1 in singles by the Women's Tennis Association (WTA) for 319 weeks, including a joint-record 186 consecutive weeks, and finished as the year-end No. 1 five times. She won 23 Grand Slam singles titles, the most by any player in the Open Era, and the second-most of all time. Along with her older sister Venus, Serena Williams was coached by her parents Oracene Price and Richard Williams. Turning professional in 1995, she won her first major singles title at the 1999 US Open. From the 2002 French Open to the 2003 Australian Open, she was dominant, winning all four major singles titles (each time over Venus in the final) to achieve a non-calendar year Grand Slam and the career Grand Slam, known as the 'Serena Slam'. The next few years saw her claim two more singles majors, but suffer from inju ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LeBron James
LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest players ever and is often compared to Michael Jordan in debates over the greatest basketball player of all time. James has won four NBA championships, four NBA MVP awards, four NBA Finals MVP awards, three All-Star MVP awards, and two Olympic gold medals. James has scored the most points in the playoffs, the most career points (playoffs and regular season combined), and the second most regular season points, and has the seventh most career assists. He has been selected an NBA All-Star 18 times, to the All-NBA Team a record 18 times, and to the NBA All-Defensive First Team five times. He has competed in 10 NBA Finals, the third most all time, including eight consecutively between 2011 and 2018 (first four with Miami, second four with Clevel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Mechanics
''Popular Mechanics'' (sometimes PM or PopMech) is a magazine of popular science and technology, featuring automotive, home, outdoor, electronics, science, do-it-yourself, and technology topics. Military topics, aviation and transportation of all types, space, tools and gadgets are commonly featured. It was founded in 1902 by Henry Haven Windsor, who was the editor and—as owner of the Popular Mechanics Company—the publisher. For decades, the tagline of the monthly magazine was "Written so you can understand it." In 1958, PM was purchased by the Hearst Corporation, now Hearst Communications. In 2013, the US edition changed from twelve to ten issues per year, and in 2014 the tagline was changed to "How your world works." The magazine added a podcast in recent years, including regular features ''Most Useful Podcast Ever'' and ''How Your World Works''. History ''Popular Mechanics'' was founded in Chicago by Henry Haven Windsor, with the first issue dated January 11, 1902. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Video
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. They may include televised comedy sketches, such as '' The Lonely Island''s " Lazy Sunday" and "Dick in a Box", '' Numa Numa'' [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Meme
An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation. Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vox (website)
''Vox'' () is an American news and opinion website owned by Vox Media. The website was founded in April 2014 by Ezra Klein, Matt Yglesias, and Melissa Bell, and is noted for its concept of explanatory journalism. Vox's media presence also includes a YouTube channel, several podcasts, and a show presented on Netflix. ''Vox'' has been described as left-of-center and progressive. History Prior to founding ''Vox'', Ezra Klein worked for ''The Washington Post'' as the head of Wonkblog, a public policy blog. When Klein attempted to launch a new site using funding from the newspaper's editors, his proposal was turned down and Klein subsequently left ''The Washington Post'' for a position with Vox Media, another communications company, in January 2014. ''The New York Times'' David Carr associated Klein's exit for ''Vox'' with other "big-name journalists" leaving newspapers for digital start-ups, such as Walter Mossberg and Kara Swisher (of '' Recode'', which was later acquired ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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