John Schaeffer (environmentalist)
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John Schaeffer (environmentalist)
John Schaeffer was born November 9, 1949 in Los Angeles, California. He is an American environmentalist, author, entrepreneur, and the founder and president of Real Goods, a sustainable lifestyle catalog and Real Goods Solar, a solar electric system installation business in California and Colorado. He has been actively involved in promoting and popularizing renewable energy since the mid-1970s. Early life and inspiration While attending the University of California at Berkeley in the late 1960s, Schaeffer was inspired by Stewart Brand and his colleagues who published the ''Whole Earth Catalog'', particularly by the cover of the issue that featured a 1968 image of Earth taken from space by Apollo 8 Astronaut William Anders. Schaeffer became one of many young people rejecting the established values of the 1950s in favor of the communal living practices associated with the back-to-the-land movement of the 1960s and 1970s. The ''Whole Earth Catalog'', which promoted access to tools, ...
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John Schaeffer Solar Panel
John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Second Epistle of John, often shortened to 2 John * Third Epistle of John, often shortened to 3 John People * John the Baptist (died c. AD 30), regarded as a prophet and the forerunner of Jesus Christ * John the Apostle (lived c. AD 30), one of the twelve apostles of Jesus * John the Evangelist, assigned author of the Fourth Gospel, once identified with the Apostle * John of Patmos, also known as John the Divine or John the Revelator, the author of the Book of Revelation, once identified with the Apostle * John the Presbyter, a figure either identified with or distinguished from the Apostle, the Evangelist and John of Patmos Other people with the given name Religious figures * John, father of Andrew the Apostle and Saint Peter * Pope John ...
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Solar Panel
A solar cell panel, solar electric panel, photo-voltaic (PV) module, PV panel or solar panel is an assembly of photovoltaic solar cells mounted in a (usually rectangular) frame, and a neatly organised collection of PV panels is called a photovoltaic system or solar array. Solar panels capture sunlight as a source of radiant energy, which is converted into electric energy in the form of direct current (DC) electricity. Arrays of a photovoltaic system can be used to generate solar electricity that supplies electrical equipment directly, or grid-connected photovoltaic system, feeds power back into an alternate current (AC) electric grid, grid via an solar inverter, inverter system. History In 1839, the ability of some materials to create an electrical charge from light exposure was first observed by the French physicist Edmond Becquerel. Though these initial solar panels were too inefficient for even simple electric devices, they were used as an instrument to measure light. ...
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American Environmentalists
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ...
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American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ...
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Olive Oil
Olive oil is a liquid fat obtained from olives (the fruit of ''Olea europaea''; family Oleaceae), a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. It is commonly used in cooking: for frying foods or as a salad dressing. It can be found in some cosmetics, pharmaceuticals, soaps, and fuels for traditional oil lamps. It also has additional uses in some religions. The olive is one of three core food plants in Mediterranean cuisine; the other two are wheat and grapes. Olive trees have been grown around the Mediterranean since the 8th millennium BC. In 2019–2020, world production of olive oil was . Spain was the largest producer followed by Italy, Tunisia, Greece, Turkey and Morocco. San Marino has by far the largest per capita consumption of olive oil worldwide. The composition of olive oil varies with the cultivar, altitude, time of harvest, and extraction process. It consists mainly of oleic acid (up to 83%), with ...
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Biodynamic Wine
Biodynamic wines are wines made employing the biodynamic methods both to grow the fruit and during the post-harvest processing. Biodynamic wine production uses organic farming methods (''e.g.,'' employing compost as fertilizer and avoiding most pesticides) while also employing soil supplements prepared according to Rudolf Steiner's formulas, following a planting calendar that depends upon astrological configurations, and treating the earth as "a ''living and receptive'' organism." Biodynamic viticulture Biodynamic methods are used in viticulture (grape growing) in a variety of countries, including France, Switzerland, Italy, Spain, Austria, Germany, Australia, Argentina, Chile, Peru, South Africa, Canada, and the United States. In 2013, over 700 vineyards worldwide comprising more than 10,000 ha/24,710 acres were certified biodynamic. A number of very high-end, high-profile commercial growers have converted recently to biodynamic practices. According to an article in ''Fortune'', ...
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Natural Home Magazine
''Mother Earth Living'' (previously ''Natural Home & Garden'') is an American bimonthly magazine about sustainable homes and lifestyle published by Ogden Publications. The headquarters is in Topeka, Kansas. Acquisition and rebranding In 2012, Ogden Publications re-branded ''Natural Home & Garden'' as ''Mother Earth Living'' after the merger with the more popular magazine ''The Herb Companion'' and re-directed the domain naturalhomeandgarden.com to motherearthliving.com. In 2006, Ogden Publications acquired ''Natural Home''.The Four Questions-Bryan Welch, Ogden Publications Inc.
, MPA - the Association of Magazine Media, 14 November 2006 (retrieved 28 January 2012)

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Hydroelectricity
Hydroelectricity, or hydroelectric power, is Electricity generation, electricity generated from hydropower (water power). Hydropower supplies one sixth of the world's electricity, almost 4500 TWh in 2020, which is more than all other Renewable energy, renewable sources combined and also more than nuclear power. Hydropower can provide large amounts of Low-carbon power, low-carbon electricity on demand, making it a key element for creating secure and clean electricity supply systems. A hydroelectric power station that has a dam and reservoir is a flexible source, since the amount of electricity produced can be increased or decreased in seconds or minutes in response to varying electricity demand. Once a hydroelectric complex is constructed, it produces no direct waste, and almost always emits considerably less greenhouse gas than fossil fuel-powered energy plants.
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Off-the-grid
Off-the-grid or off-grid is a characteristic of buildings and a lifestyle designed in an independent manner without reliance on one or more public utilities. The term "off-the-grid" traditionally refers to not being connected to the electrical grid, but can also include other utilities like water, gas, and sewer systems, and can scale from residential homes to small communities. Off-the-grid living allows for buildings and people to be self-sufficient, which is advantageous in isolated locations where normal utilities cannot reach and is attractive to those who want to reduce environmental impact and cost of living. Generally, an off-grid building must be able to supply energy and potable water for itself, as well as manage food, waste and wastewater. Energy Energy for electrical power and heating can be generated on-site with renewable energy sources such as solar (particularly with photovoltaics), wind, or micro hydro. Additional forms of energy include biomass, commonly in th ...
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Recycling
Recycling is the process of converting waste materials into new materials and objects. The recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability to reacquire the properties it had in its original state. It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions. It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, and Recycle" waste hierarchy. It promotes environmental sustainability by removing raw material input and redirecting waste output in the economic system. There are some ISO standards related to recycling, such as ISO 15270:2008 for plastics waste and ISO 14001:2015 for enviro ...
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Rastra
Rastra is a registered tradename for a particular insulating concrete form (ICF) construction system, Rastra created the name Insulating COMPOUND Concrete Form (ICCF), used to make walls for buildings. It is one of the earliest such products, first patented in 1965 in Austria. Rastra is in production since 1972, and is composed of concrete and Thastyron. Thastyron is a mixture of plastic foam and cementitious binder that is composed of eighty-five percent recycled post consumer polystyrene waste that is molded into blocks and panels. Production Rastra is sustainable in its production because no energy is used in the curing process, and only one to three kilowatt hour (kWh) are required to make each >10sqft block. After the blocks are trimmed to exact size, the remaining debris is recycled to create new blocks. No byproducts are released in the production process that are considered a burden to the environment. Building Rastra blocks come in different sizes, and can be easily cu ...
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Passive Solar Building Design
In passive solar building design, windows, walls, and floors are made to collect, store, reflect, and distribute solar energy, in the form of heat in the winter and reject solar heat in the summer. This is called passive solar design because, unlike active solar heating systems, it does not involve the use of mechanical and electrical devices. The key to designing a passive solar building is to best take advantage of the local climate performing an accurate site analysis. Elements to be considered include window placement and size, and glazing type, thermal insulation, thermal mass, and shading. Passive solar design techniques can be applied most easily to new buildings, but existing buildings can be adapted or "retrofitted". Passive energy gain ''Passive solar'' technologies use sunlight without active mechanical systems (as contrasted to ''active solar'', which uses thermal collectors). Such technologies convert sunlight into usable heat (in water, air, and thermal mass), cau ...
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