|
Jaago Re!
Tata Tea ''Jaago Re'' or ''JaagoRe'' is a cause marketing initiative launched in India by Tata Tea, owned by Tata Global Beverages Limited. The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections. Since 2009, Tata Tea ''JaagoRe'' has been an active component of Tata Tea's marketing initiatives. The focus of Tata Tea's ''JaagoRe'' campaign has varied through the years. Campaigns 2009 - 2010 : One Billion Votes In the year 2007, ‘''Jaago Re''’ launched its very first campaign with an aim to ‘awaken’ the entire nation to the fact that they tend to hold the government accountable to various mishaps and encouraged them to participate in the functioning of the country’s politics by voting. To further establish this, ‘''Jaago Re''’ highlighted the ignorance of Indian citizens about facts like the credentials of the candidates that represent them in a hard hitting yet wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tata Global Beverages
Tata Consumer Products is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacturer and distributor of tea and a major producer of coffee. Formerly known as Tata Global Beverages Limited (TGBL), Tata Consumer Products was formed when the consumer products business of Tata Chemicals merged with Tata Global Beverages in February 2020. The company now operates in the food and beverages industry, with ~56% of their revenue coming from India while the rest is from their international businesses. After the merger, the company controls Indian and international brands like Tata Salt, Tata Tea, Tetley, Eight O'Clock Coffee, Good Earth Tea, Tata Sampann and Tata Starbucks. Tata Tea is the biggest-selling tea brand in India. Tetley is the biggest-selling tea brand in Canada and the second-biggest-selling in the United Kingdom and the Un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2012 Delhi Gang Rape
The 2012 Delhi gang rape and murder, commonly known as the Nirbhaya case, involved a rape and fatal assault that occurred on 16 December 2012 in Munirka, a neighbourhood in South West Delhi. The incident took place when Jyoti Singh, a 22-year-old physiotherapy intern, was beaten, gang-raped, and tortured in a private bus in which she was travelling with her male friend. There were six others in the bus, including the driver, all of whom raped the woman and beat her friend. She was rushed to Safdarjung Hospital in Delhi for treatment and transferred to Singapore eleven days after the assault, where she succumbed to her injuries 2 days later. The incident generated widespread national and international coverage and was widely condemned, both in India and abroad. Subsequently, public protests against the state and central governments for failing to provide adequate security for women took place in New Delhi, where thousands of protesters clashed with security forces. Similar p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shah Rukh Khan
Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" and "King Khan", he has appeared in more than 80 films, and earned numerous accolades, including 14 Filmfare Awards. He has been awarded the Padma Shri by the Government of India, as well as the Ordre des Arts et des Lettres and Legion of Honour by the Government of France. Khan has a significant following in Asia and the Indian diaspora worldwide. In terms of audience size and income, he has been described as one of the most successful film stars in the world. Khan began his career with appearances in several television series in the late 1980s. He made his Bollywood debut in 1992 with '' Deewana''. Early in his career, Khan was recognised for portraying villainous roles in the films ''Baazigar'' (1993), ''Darr'' (1993), and ''Anjaam'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (former name of Mumbai) and " Hollywood". The industry is a part of the larger Indian cinema, which also includes South Cinema and other smaller film industries. In 2017, Indian cinema produced 1,986 feature films, of which the largest number, 364 have been from Hindi. , Hindi cinema represented 43 percent of Indian net box-office revenue; Tamil and Telugu cinema represented 36 percent, and the remaining regional cinema constituted 21 percent. Hindi cinema has overtaken the U.S. film industry to become the largest centre for film production in the world. In 2001 ticket sales, Indian cinema (including Hindi films) reportedly sold an estimated 3.6 billion tickets worldwide, compared to Hollywood's 2.6 billion tickets sold. Earlier Hindi film ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chennai Express
''Chennai Express'' () is a 2013 Indian Hindi-language action comedy film directed by Rohit Shetty and produced by Ronnie Screwvala, Siddharth Roy Kapur, Gauri Khan and Karim Morani, based on a story by K. Subash, with a screenplay written by Yunus Sajawal and dialogues by Farhad-Sajid. The film stars Shah Rukh Khan as Rahul Mithaiwala, a man who accidentally boards the eponymous train and journeys from Mumbai to Rameswaram with the daughter of a local don, played by Deepika Padukone. Nikitin Dheer and Sathyaraj play supporting roles. The first planned collaboration between Khan and Shetty was a remake of '' Angoor'' (1982). The script of ''Chennai Express'', which was initially written as a backup project for Khan, was chosen instead. Conceived as a "commercial romance", the film was originally titled ''Ready Steady Po''. Filming began in Mehboob Studio in October 2012 and was completed by May 2013. A large part of the film was set in Ooty, for which sets were constructed in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deepika Padukone
Deepika Padukone ( or ; born 5 January 1986) is an Indian actress who works in Hindi films. She is one of the highest-paid actresses in India, and her accolades include three Filmfare Awards. She features in listings of the nation's most popular personalities; ''Time'' named her one of the 100 most influential people in the world in 2018 and awarded her the TIME100 Impact Award in 2022. Padukone, the daughter of the badminton player Prakash Padukone, was born in Copenhagen and raised in Bangalore. As a teenager, she played badminton in national level championships but left her career in the sport to become a fashion model. She soon received offers for film roles and made her acting debut in 2006 as the title character of the Kannada film ''Aishwarya''. Padukone then played a dual role opposite Shah Rukh Khan in her first Bollywood release, the romance ''Om Shanti Om'' (2007), which won her the Filmfare Award for Best Female Debut. Padukone received praise for her starring r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Breakthrough (human Rights)
Breakthrough is a global human rights organization working to end violence against women and girls. Organization and mission Based in India and the United States, Breakthrough's multimedia campaigns address global issues including violence against women, sexuality and HIV/AIDS, and immigrant rights and racial justice. Breakthrough envisions a world in which all people enjoy their human rights and live with dignity, equality, and justice. We can build this world by making violence and discrimination against women and girls unacceptable. Their mission is to prevent violence against women and girls by transforming the norms and cultures that enable it. They carry out this mission by building a critical mass of change agents worldwide — the Breakthrough Generation — whose bold collective action will deliver irreversible impact on the issue of our time. Working out of centers in India and the U.S., Breakthrough creates innovative, relevant multimedia tools and programs — from s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bell Bajao
Bell Bajao (Hindi for 'ring the bell') is an anti-domestic violence campaign that urges local residents to take a stand against physical abuse through simple acts meant to interrupt domestic violence. When residents, especially men, overhear violence against a woman taking place, they are urged to ring the doorbell and ask a simple question - such as to borrow some tea, to use the phone, or to have a glass of water. This is meant to let the abuser know that others can hear them and will act to interrupt the violence. The campaign was launched in India on August 20, 2008 by Breakthrough in collaboration with the Ministry of Women and Child Development, UNIFEM and the UN Trust Fund. The global campaign, known in English as "Ring The Bell," was launched at the Clinton Global Initiative. United Nations Secretary General Ban Ki-moon joined the campaign as the inaugural global “champion,” and Breakthrough will join forces with his UNiTE to End Violence Against Women campaign a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2014 Indian General Election
General elections were held in India in nine phases from 7 April to 12 May 2014 to elect the members of the 16th Lok Sabha. With 834 million registered voters, they were the largest-ever elections in the world until being surpassed by the 2019 Indian general election, 2019 elections. Around 23.1 million or 2.7% of the total eligible voters were aged 18–19 years. A total of 8,251 candidates contested the 543 elected Lok Sabha seats. The average election turnout over all nine phases was around 66.40%, the highest ever in the history of Indian general elections. The results were declared on 16 May, 15 days before the 15th Lok Sabha completed its constitutional mandate on 31 May 2014. The counting exercise was held at 989 counting centres. The Bharatiya Janata Party (BJP) received 31% of the vote and won 282 seats, while its National Democratic Alliance won a total of 336 seats. The BJP's vote share was the lowest by a party winning a majority of seats since independence, However, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Janaagraha
Janaagraha Centre for Citizenship and Democracy (www.janaagraha.org) is a non-profit trust, working towards the mission of transforming the quality of life in India’s cities and towns. Founded in 2001 by Ramesh Ramanathan and Swati Ramanathan, it started as a movement to include people’s participation in public governance and has now evolved into a robust institution for citizenship and democracy. The core idea of Janaagraha’s work does not revolve around fixing problems but instead seeking to fix the system that can solve the problems. To achieve this objective, Janaagraha works with citizens to catalyse active citizenship in city neighbourhoods and with governments to institute reforms to city governance (popularly known as “City-Systems”). Janaagraha believes that improved quality of life is directly linked to improved quality of infrastructure, services, and citizenship. Janaagraha hence works at intersections to fix the city systems across law, policy, institutions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elections In India
India has a parliamentary system as defined by its constitution, with power distributed between the central government and the states. The President of India is the ceremonial head of state of the country and supreme commander-in-chief for all defence forces in India. However, it is the Prime Minister of India, who is the leader of the party or political alliance having a majority in the national elections to the Lok Sabha. The Prime Minister is the leader of the executive branch of the Government of India. The Prime Minister is the chief adviser to the President of India and the head of the Union Council of Ministers. India is regionally divided into States (and Union Territories) and each State has a Governor who is the state's head, but the executive authority rests with the Chief Minister who is the leader of the party or political alliance that has won a majority in the regional elections otherwise known as State Assembly Elections that exercises executive powers in th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
