Ishq-e-Laila
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Ishq-e-Laila
''Ishq-e-Laila'' is a 1957 Pakistani Urdu language fantasy romance film directed by Munshi Dil and produced by J.C. Anand. The film is primarily known for its blockbuster music by Safdar Hussain and lyrics by Qateel Shifai. It stars Sabiha Khanum, Santosh Kumar and Allaudin in the lead. In 2017, Lok Virsa Museum screened the film as part of special showcase of the feature films in the country. It talks about Layla and Majnun, a tragic love story by Nizami Ganjavi. The film consists of twelve to fourteen songs, leading it to become the first and the only film of the Pakistani film industry with maximum number of songs recorded till century. The filmmakers are argued to have introduced central character in an informal manner, leading it to create a discrepancy between the film story and the poem. During the filming process, the protagonist actor appeared well dressed with a good physical appearance, contradict to the two lovers of the poem who appears in a poor health conditi ...
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Safdar Hussain
Safdar Hussain (died 1989) was a Pakistani musician who composed playback melodies for Urdu and Punjabi Lollywood films in the decades from 1950s to 1980s. He is known for composing music for movies like, Heer (1955), Ishq-e-Laila (1957), and Nooran (1957). Some of his notable compositions include "''Assan Jan Kay Meet Lei Akh Way, Jhoti Mooti Da Pa Leya Kakh Way''" (Singer: Zubaida Khanum), "''Laila O Laila, Shehar Khoobaan Laila''" (Singer: Zubaida Khanum), "''Wekhya Howay Ni Kisay Takya Howay, Ucha Jeya Shamla''" (Singer: Noor Jehan), and others. Career Safdar's debut movie as a music director was Heer. It was directed by Nazir and released in 1955. Safdar was introduced to the filmmaker by the musician Rashid Attre who was also his uncle. The tracks of the film were hits and helped Safdar to start a music career in Lollywood. In 1957, he gave music for the film, "Ishq-e-Laila", which is considered the biggest ever musical movie in the history of Pakistani cinema. The f ...
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Inayat Hussain Bhatti
Inayat Hussain Bhatti ( ur, ), (12 January 1928 – 31 May 1999) was a Pakistani film playback singer, film actor, producer, director, script writer, social worker, columnist, religious scholar and a promoter of the development of the Punjabi language and literature. Early life history Bhatti was born in Gujrat on 12 January 1928 in a Punjabi family. In December 1948, he moved to Lahore to study law and initially stayed at MAO College Lahore hostel in Lahore. A few months after his arrival in Lahore, he did his first performance on stage in the YMCA Hall, Lahore. After his YMCA auditorium performance, Bhatti accompanied Ijaz Gilani to Radio Pakistan, Lahore, where he met and became a formal pupil of ''Master Niaz Hussain Shami'', a composer then working for Radio Pakistan in Lahore. It was his association with and training under Master Niaz Hussain Shami, which facilitated Bhatti's participation in regular radio programs as a singer. He sometimes used to accept character ...
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Layla And Majnun
''Layla & Majnun'' ( ar, مجنون ليلى ; '''Layla's Mad Lover) is an old story of Arab origin, about the 7th-century Bedouin poet Qays ibn al-Mulawwah and his ladylove Layla bint Mahdi (later known as Layla al-Aamiriya). "The Layla-Majnun theme passed from Arabic to Persian, Turkish, and Indian languages", through the narrative poem composed in 584/1188 by the Persian poet Nizami Ganjavi, as the third part of his ''Khamsa''. It is a popular poem praising their love story. Qays and Layla fell in love with each other when they were young, but when they grew up Layla's father didn't allow them to be together. Qays became obsessed with her. His tribe Banu 'Amir and the community gave him the epithet of ''Majnūn'' ( "crazy", lit. "possessed by Jinn"). Long before Nizami, the legend circulated in anecdotal forms in Iranian ''akhbar''. The early anecdotes and oral reports about Majnun are documented in ''Kitab al-Aghani'' and Ibn Qutaybah's ''Al-Shi'r wa-l-Shu'ara'.'' Th ...
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Eveready Pictures
Eveready Pictures is a Pakistani film and television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ... production and distribution company. Since its inception in the 1947s, the company has grown to be one of the largest film studios in Pakistan.Profile and filmography of J.C. Anand on cineplot.com website
Published 25 May 2014, Retrieved 20 February 2018


Films produced


Films distributed

In addition to the films produced by Eveready Pictures since 1947, the following films from other banners were distributed, in domestic and/o ...
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Saleem Raza (singer)
Noel Dias (4 March 1932 – 25 November 1983), better known as Saleem Raza ( ur, ), was a Pakistani playback singer. He started his singing career from Lahore, Pakistan and quickly gained popularity. Raza was a classically- trained singer and was more famous for singing sad songs. Raza's career suffered due to the rise of singer Ahmed Rushdi in the late 1950s. He left playback singing in 1966 as he lost his popularity with the film composers and moved to Canada where he died in 1983. Career Saleem Raza was born Noel Dias in a Christian family. After the independence of Pakistan in 1947, he migrated to Pakistan and settled in Lahore. He first sang for Lahore Radio Station. Raza also made friends with an artist of the time, Mohni Hameed. Raza and Hameed were often seen attending events together. Additionally, Raza learned music from the music composers of the day including Master Sadiq Ali, and Ustaad Aashiq Husain. He was introduced to the Pakistani film industry by veter ...
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Iqbal Bano
Iqbal Bano ( ur, ; born 1928 in Delhi – died 21 April 2009 in Lahore) was a ghazal singer from Pakistan. She was known for her semi-classical Urdu ghazal songs and classical thumris, but also sang easy-listening numbers in the 1950s films. Iqbal Bano's prominent work includes her singing of ghazals of the great Urdu poet Faiz Ahmed Faiz. In 1974, she became the recipient of the Pride of Performance award. She worn a black saree in Lahore against Zia, for trying to ban saree’s ( The sari had been banned by the country's military dictator, General Zia ul Haq in his efforts at Islamising Pakistani society). Iqbal went against his words and went on stage in Lahore with a black saree and sang "Hum dekhenge". A lot of women started to wear a saree which where Zia got angry. After his death a lot of women started wear saree’s again. Iqbal Bano sings Hum Dekhenge in protest, Iqbal Bano sang it to a full house at Lahore’s Alhamra Arts Council in 1985 at the Faiz Foundation annual ...
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Asha Posley
Sabira Begum better known as Asha Posley ( Punjabi, ur, ) (1927 – 25 March 1998) was the first heroine of Pakistani films. Early life Asha Posley was born as Sabira Begum in Patiala, Punjab, British India in 1927. Asha Posley was the daughter of music composer Inayat Ali Nath, who worked with HMV in Delhi, and the sister of renowned film playback singer Kausar Parveen and another sister Rani Kiran. Career She made her debut as a supporting actress in Lahore-made Punjabi film ''Gawandi (1942)'', then the lead role in Hindi film ''Champa'' (1945), filmed in British India. She was given her professional name Asha Posley by the renowned music director Ghulam Haider. After the independence of Pakistan in 1947, she migrated with her family to the newly created Pakistan. She was the heroine of the first-ever released film in Pakistan in Urdu language, '' Teri Yaad'' (1948). She played the female lead opposite Nasir Khan, famous Indian actor Dilip Kumar's brother, who playe ...
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Allauddin (Pakistani Actor)
Allauddin Butt, better known as simply Allauddin ( ur, ; 2 February 1920 – 13 May 1983) was a Pakistani actor who worked in Pakistani Lollywood movies.Allauddin filmography on Indian Cinema Heritage Foundation website
Retrieved 28 December 2021
His film career spanned over 4 decades.


Early life and career

Allauddin Butt was born in , in 1923. He was born into a



Santosh Kumar (actor)
Syed Musa Abbas Raza, ( ur, ; 25 December 1925 – 11 June 1982) better known as Santosh Kumar ( ur, ), was a Pakistani film actor who was popular in the 1950s and 1960s. He was from an Urdu-speaking family from Lahore, Pakistan. His brother Darpan was also a film actor during the same period, while his other brother S. Suleman was a film director. Early life and career Santosh Kumar's birth name was Syed Musa Raza. He was born in 1925 in Lahore, British India. He graduated from Osmania University, Hyderabad, British India. After the Partition of India in 1947, Santosh Kumar migrated to Lahore, Pakistan with his family. Owing to his education and awareness, Santosh Kumar was always designated to lead the entourage to represent Pakistan in meetings held abroad, and because of this became known as the foreign minister of the Pakistani film industry. This was revealed by him in one of his interviews broadcast by the Radio Pakistan in the mid sixties. Initially, he was mar ...
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Sabiha Khanum
Sabiha Khanum ( ur, ; born Mukhtar Begum; 16 October 1935 – 13 June 2020), was a Pakistani film actress. She is also known as the "First Lady of Pakistani Cinema", and is often recognized for her role in Pakistani cinema during the 1950s and 1960s. The recipient of the Pride of Performance and Nigar Awards, she debuted in Lollywood films with ''Beli (1950)'', and also appeared in television dramas. Some of her notable films include Do Ansoo (1950), ''Sassi'' (1954), ''Gumnaam'' (1954), ''Dulla Bhatti'' (1956), ''Sarfarosh'' (1956), '' Mukhra'' (1958), and ''Devar Bhabhi'' (1967). She appeared mostly in Santosh Kumar's films playing protagonist roles opposite to her throughout the career. Sabiha and Santosh are sometimes known for their on-screen chemistry they shared and built following the 1950s and 60s films, in particular after they worked in ''Qatil (1955)'' film. Early life Sabiha Khanum was born Mukhtar Begum in a village near Gujrat in Punjab, Pakistan, to Mohammad ...
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Films Based On Folklore
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sensitized ...
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