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International Standardized Commercial Identifier
Industry Standard Coding Identification (ISCI; ), also known as Industry Standard Commercial Identification) was a standard created to identify commercials that aired on TV in the United States, for ad agencies and advertisers from 1970. History ISCI was invented in 1970 by David Webster Dole with the backing of the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the National Association of Broadcasters (NAB), the SRA and the Television Bureau of Advertising (TVB) and it was maintained and operated by Dole until 1992, when the 4As and the ANA bought ISCI from Dole. In 2003, ISCI was to be replaced by Ad-ID. Whilst ISCI has a replacement in Ad-ID it still has uses in legacy applications. Coding An ISCI code was a set of 8 characters, the first four being alphabetic, and the remaining four being numeric, in the format 'ABCD1234' . The alphabetical characters usually represented the advertiser (some examples are QWAN for Wells Far ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by Jam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Association Of Advertising Agencies
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees. History The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". In Decemb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Of National Advertisers
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. A mid-2018 joint announcement with the Data & Marketing Association (''theDMA''), stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. A 1999 Advertising Age opinion page headlined "Who gets what in ANA's drive to enlist shops?" asked "does agency membership in the ANA serve the times?" History Early years The Association of National Advertisers, Inc., the U.S. advertising industry’s oldest trade association, was founded on June 24, 1910, in Detroit, Michigan, by 45 companies. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Association Of Broadcasters
The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than 8,300 terrestrial radio and television stations as well as broadcast networks. As of 2022, the president and CEO of the NAB is Curtis LeGeyt. Founding The NAB was founded as the National Association of Radio Broadcasters (NARB) in April 1923 at the Drake Hotel in Chicago. The association's founder and first president was Eugene F. McDonald Jr., who also launched the Zenith corporation. In 1951 it changed its name to the National Association of Radio and Television Broadcasters (NARTB) to include the television industry. In 1958 it adopted its current name, "National Association of Broadcasters". Commercial radio The NAB worked to establish a commercial radio system in the United States. The system was set up in August 1928 with th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Bureau Of Advertising
Founded in 1953, the Television Bureau of Advertising (TVB) is a private not-for-profit trade association for the commercial local broadcast television industry in the United States. TVB's members include U.S. TV stations, broadcast ownership groups, ad sales rep companies, syndicators and associate members. TVB advocates for advertising on local broadcast TV and all of its assets, including on-air, online, mobile and streaming. The organization provides research, sales resources and advocacy for its members. Initiatives In 2004, TVB and the Ad Council partnered with NHTSA to launch the Project Roadblock anti-drunk driving campaign; 2022 will be the 19th year of this long-running local broadcast TV initiative. Each year between December 26th and 31st over 1,000 TV stations donate airtime to run the anti-buzzed driving commercials. In 2008 TVB launched its ePort system for handling electronic transactions, which by September 2009 had processed 30,000 orders involving around 11 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wells Fargo
Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and internationally. The company has operations in 35 countries with over 70 million customers globally. It is considered a systemically important financial institution by the Financial Stability Board. The firm's primary subsidiary is Wells Fargo Bank, N.A., a national bank which designates its Sioux Falls, South Dakota site as its main office. It is the fourth largest bank in the United States by total assets and is also one of the largest as ranked by bank deposits and market capitalization. Along with JPMorgan Chase, Bank of America and Citigroup. Wells Fargo is one of the "Big Four Banks" of the United States. It has 8,050 branches and 13,000 ATMs. It is one of the most valuable bank brands. Wells Fargo, in its present form, is a result of a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slate (broadcasting)
In broadcasting, a slate is a title card listing important metadata of a television program, included before the first frame of the program. The broadcasting equivalent of a film leader, the slate is usually accompanied with color bars and tone, a countdown, and a 2-pop. In videotape workflows, slates help ensure that the tape received is the right one to broadcast (or to project, in the case of digital cinema) or to ingest into a digital playout system. It also provides helpful context for consideration in the re-editing of the material into a larger package. A convention from the videotape era of television broadcasting, the need for slates in a tapeless workflow has largely been usurped by the Material Exchange Format. However, the slate is still a regular and often-required fixture of television stations and other media companies . Common information Common information to include in a slate includes, but is not limited to: * Title of the program * Name of the production company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unique Identifiers
A unique identifier (UID) is an identifier that is guaranteed to be unique among all identifiers used for those objects and for a specific purpose. The concept was formalized early in the development of computer science and information systems. In general, it was associated with an atomic data type. In relational databases, certain attributes of an entity that serve as unique identifiers are called primary keys. In mathematics, set theory uses the concept of '' element indices'' as unique identifiers. Classification There are some main types of unique identifiers, each corresponding to a different generation strategy: # serial numbers, assigned incrementally or sequentially, by a central authority or accepted reference. # random numbers, selected from a number space much larger than the maximum (or expected) number of objects to be identified. Although not really unique, some identifiers of this type may be appropriate for identifying objects in many practical applications ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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