Television Bureau Of Advertising
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Television Bureau Of Advertising
Founded in 1953, the Television Bureau of Advertising (TVB) is a private not-for-profit trade association for the commercial local broadcast television industry in the United States. TVB's members include U.S. TV stations, broadcast ownership groups, ad sales rep companies, syndicators and associate members. TVB advocates for advertising on local broadcast TV and all of its assets, including on-air, online, mobile and streaming. The organization provides research, sales resources and advocacy for its members. Initiatives In 2004, TVB and the Ad Council partnered with NHTSA to launch the Project Roadblock anti-drunk driving campaign; 2022 will be the 19th year of this long-running local broadcast TV initiative. Each year between December 26th and 31st over 1,000 TV stations donate airtime to run the anti-buzzed driving commercials. In 2008 TVB launched its ePort system for handling electronic transactions, which by September 2009 had processed 30,000 orders involving around 11 ...
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Not-for-Profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworthiness, honesty, and openness to eve ...
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