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Improving Web Advertising Business Group
The Improving Web Advertising Business Group (IWABG) is a subcommittee of the World Wide Web Consortium with a focus on online advertising. In January 2020, Google encouraged advertising technology companies to join the group as a way to participate in the company's Privacy Sandbox initiative. The IWABG was formed in 2017; it had 412 participants. Structure The IWABG was formed in 2017 and is chaired by Wendy Seltzer. , it had 355 participants. IWABG participants attend periodical conference calls and collaborate on GitHub. Googleʻs Privacy Sandbox initiative In January 2020, Google encouraged advertising technology companies to join or contact the IWABG as a way to participate in the company's Privacy Sandbox initiative. Allegations of dominance by Google Member organizations in the IWABG each get one vote, but can send any number of representatives to participate. , there were 258 participants in the group, of which 33 were Google employees. In August 2020, a gro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Committee
A committee or commission is a body of one or more persons subordinate to a deliberative assembly. A committee is not itself considered to be a form of assembly. Usually, the assembly sends matters into a committee as a way to explore them more fully than would be possible if the assembly itself were considering them. Committees may have different functions and their types of work differ depending on the type of the organization and its needs. A member of a legislature may be delegated a committee assignment, which gives them the right to serve on a certain committee. Purpose A deliberative assembly may form a committee (or "commission") consisting of one or more persons to assist with the work of the assembly. For larger organizations, much work is done in committees. Committees can be a way to formally draw together people of relevant expertise from different parts of an organization who otherwise would not have a good way to share information and coordinate actions. They may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wendy Seltzer
Wendy Seltzer is an American attorney and a staff member at the World Wide Web Consortium, where she is the chair of the Improving Web Advertising Business Group. She was previously with Princeton's Center for Information Technology Policy. Seltzer is also a Fellow with Harvard's Berkman Center for Internet & Society, where she founded and leads the Lumen clearinghouse, which is aimed at helping Internet users to understand their rights in response to cease-and-desist threats related to intellectual property and other legal demands. Seltzer sits on the board of directors of the World Wide Web Foundation. A former At-large Liaison to the ICANN board of directors, she has advocated for increased transparency of the organization of, and for increased protection of, the privacy of Internet users. From April to July 2007, she was a Visiting Fellow at the Oxford Internet Institute. Previously, she was a visiting assistant professor at the Northeastern University School of Law and Bro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Wide Web Consortium
The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 and led by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working together in the development of standards for the World Wide Web. , W3C had 459 members. W3C also engages in education and outreach, develops software and serves as an open forum for discussion about the Web. History The World Wide Web Consortium (W3C) was founded in 1994 by Tim Berners-Lee after he left the European Organization for Nuclear Research (CERN) in October 1994. It was founded at the Massachusetts Institute of Technology (MIT) Laboratory for Computer Science with support from the European Commission, and the Defense Advanced Research Projects Agency, which had pioneered the ARPANET, one of the predecessors to the Internet. It was located in Technology Square until 2004, when it moved, with the MIT Computer Science and Artificial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subcommittee
A committee or commission is a body of one or more persons subordinate to a deliberative assembly. A committee is not itself considered to be a form of assembly. Usually, the assembly sends matters into a committee as a way to explore them more fully than would be possible if the assembly itself were considering them. Committees may have different functions and their types of work differ depending on the type of the organization and its needs. A member of a legislature may be delegated a committee assignment, which gives them the right to serve on a certain committee. Purpose A deliberative assembly may form a committee (or "commission") consisting of one or more persons to assist with the work of the assembly. For larger organizations, much work is done in committees. Committees can be a way to formally draw together people of relevant expertise from different parts of an organization who otherwise would not have a good way to share information and coordinate actions. They may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Advertising Technology Companies
This is a list of online advertising technology companies. *4INFO * Adbot *Adform *Adobe Systems *ADTECH * Adtile Technologies *Afilias * Alawar Entertainment * Amazon.com *AppNexus *Badgeville *BrightRoll * comScore *Criteo *Daylife *Digital Element *dotMobi *eBuddy *eDirectory * Enplug *Facebook *Fiksu * Fluent, Inc. *Google Inc. *InMobi *Integral Ad Science *Marin Software *Matomy Media *mBlox * Media.net *Metaverse Mod Squad * Neustar *Newsmax Media *OpenMarket * OpenX * Optimal Payments * OrangeSoda *Oracle Corporation *Quantcast *Rapleaf *Rocket Fuel *Rubicon Project *Sedo *Sitecore *Softlayer *Softonic *Sony DADC *Taykey *Triton Digital *TubeMogul * Unified *Velti *Venable LLP *Yippy *YuMe *ZEDO *Zeta Interactive {{DEFAULTSORT:Advertising technology companies Advertising technology Technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an end ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy Sandbox
The Privacy Sandbox is an initiative led by Google to create web standards for websites to access user information without compromising privacy. Its core purpose is to facilitate online advertising by sharing a subset of user private information without the use of third-party cookies. The initiative includes a number of proposals, many of these proposals have bird-themed names which are changed once the corresponding feature reaches general availability. The technology include Topics API (formerly Federated Learning of Cohorts or FLoC), Protected Audience, Attribution Reporting, Private Aggregation, Shared Storage and Fenced Frames as well as other proposed technologies. The project was announced in August 2019. The initiative has been described as anti-competitive and has generated an antitrust response. Privacy Sandbox will also be available on Android. On September 7, 2023, Google announced general availability of Privacy Sandbox APIs, naming explicitly Topics, Protected Audi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chairperson
The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the group, presides over meetings of the group, and conducts the group's business in an orderly fashion. In some organizations, the chairperson is also known as ''president'' (or other title). In others, where a board appoints a president (or other title), the two terms are used for distinct positions. Also, the chairman term may be used in a neutral manner not directly implying the gender of the holder. Terminology Terms for the office and its holder include ''chair'', ''chairperson'', ''chairman'', ''chairwoman'', ''convenor'', ''facilitator'', '' moderator'', ''president'', and ''presiding officer''. The chairperson of a parliamentary chamber is often called the ''speaker''. ''Chair'' has been used to refer to a seat or office of authority ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quartz (magazine)
''Quartz'' is an online news platform in English. It is focused on international business news. Quartz is privately held and was established in New York City in 2012. It is published in the United States with global business news and has specific publications for Africa, Hong Kong, India, Japan, and the United Arab Emirates. Audience and revenue ''Quartz'' targets high-earning readers, calling itself a "digitally native news outlet for business people in the new global economy". Sixty percent of its readers access the site via mobile devices. In August 2017, ''Quartz''s website saw about 22 million unique visitors. Approximately 700,000 people subscribe to its roster of email newsletters, which includes its flagship ''Daily Brief''. According to ''Ad Age'', ''Quartz'' made around $30 million in revenue in 2016, and employed 175 people. In 2017, revenue decreased to $27.6 million as advertising shrank. Uzabase (Japanese: ユーザベース) purchased the organization for $8 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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