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History Of Media Studies
Media studies encompasses the academic investigation of the mass media from perspectives such as sociology, psychology, history, semiotics, and critical discourse analysis. The purpose of media studies is to determine how media affects society. Media studies in the United States is also known as Mass Communication, Communication Studies, Media Ecology. Chicago School Though not yet named as such, media studies' roots are in the Chicago School and thinkers such as John Dewey, Charles Cooley and George Mead. These authors saw American society on the cusp of positive social change toward pure democracy. Mead argued that for an ideal society to exist, a form of communication must be developed to allow the unique individual to appreciate the attitudes, viewpoints and positions of others unlike himself, and allow him to be understood by others as well. Mead believed that this "new media" would allow humans to empathize with others, and therefore moves toward an "ideal of human socie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication techniques ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Influence
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media's role and effect in shaping modern culture are central issues for study of culture. At present, mass media is the mainstream trend of media development, information dissemination presents the characteristics of diversification and interaction, and its influence on social life is also constantly expanding. The influence of ''mass media'' or 'The media effect' affects many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. The overall influence of mass media has increased drastically over the years, and wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prisoner (TV Series)
''Prisoner'' (known in the UK and the US as ''Prisoner: Cell Block H'') is an Australian television soap opera, which broadcast on Network Ten (originally The 0-10 Network) from February 27 (Melbourne) February 26 (Sydney) 1979 to December 1986 (Melbourne), though the series finale would not screen until September 1987 in Sydney, where it aired as a 3-hour film that was split into three 1-hour episodes at the much-later time-slot of 10.30pm, running eight seasons and 692 episodes. ''Prisoner'' was the first Australian series to feature a primarily female-dominated cast and carried the slogan "If you think prison is hell for a man, imagine what it would be like for woman!" The series, produced by the Grundy Organisation, was conceived by Reg Watson and filmed at the then Network Ten Melbourne Studios at Nunawading and on location. The series garnered an international cult following, and it was one of Australia's most successful media exports, performing particularly well ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers.Bowles, p. 118. The term was preceded by "horse opera", a derogatory term for low-budget Westerns. BBC Radio's ''The Archers'', first broadcast in 1950, is the world's longest-running radio soap opera. The longest-running current television soap is ''Coronation Street'', which was first broadcast on ITV (TV channel), ITV in 1960, with the record for the longest running soap opera in history being held by ''Guiding Light'', which began on radio in 1937, transitioned to television in 1952, and ended in 2009. A crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes. One of the defining features that makes a televis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elihu Katz
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American and Israeli sociologist and communication scientist, usually associated with uses and gratifications theory. He is known for his work with Paul Lazarsfeld in the field of mass communication, most notably for developing the theory of the two-step flow of communication. He was Emeritus Professor of Communication at the Annenberg School for Communication of the University of Pennsylvania. Katz received his bachelor's, master's, and doctorate degrees from Columbia University. In 1989, he was awarded the prestigious Israel Prize, for social sciences. In 2005, he received the Marshall Sklare Award, given annually by the Association for the Social Scientific Study of Jewry to a senior scholar who has made a significant scholarly contribution to the social scientific study of Jewry. In 2013, he received an honorary degree from Northwestern University. In 2018, he received an honorary doctorat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jay Blumler
Jay G Blumler (18 February 1924 – 30 January 2021) was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds. Early life and education Blumler was born in New York, New York on 18 February 1924. Blumler's father was a Marxist and his mother a supporter of Roosevelt’s New Deal. He described himself as a "red diaper baby". In 1947 Blumler graduated from Antioch College, Ohio with the degree of BA in political science. He subsequently received a DPhil from the University of Oxford. Military service Blumler joined the United States Army in 1944 and served as a Russian interpreter in Berlin during the Second World War. As Chair of the American Veterans Committee in Berlin he was invited to have tea with Eleanor Roosevelt when she visited the city. She had heard of some of the charity work that his committee had done and asked to meet them. Academic career From 1949 Blumler taught political theory at Ruski ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Uses And Gratifications
Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?" It postulates that media is a highly available product and the audiences are the consumers of the same product. This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale. The driving question of UGT is: ''Why'' do people use media and what do they use them for? UGT discusses how users deliberately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape. UGT assumes that audience members are not passive consumers of media. Rathe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paul Lazarsfeld
Paul Felix Lazarsfeld (February 13, 1901August 30, 1976) was an Austrian-American sociologist. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social research. "It is not so much that he was an American sociologist," one colleague said of him after his death, "as it was that he determined what American sociology would be." Lazarsfeld said that his goal was "to produce Paul Lazarsfelds". The two main accomplishments he is associated with can be analyzed within two lenses of analysis: research institutes, methodology, as well as his research content itself. He was a founding figure in 20th-century empirical sociology. Austria Lazarsfeld was born to Jewish parents in Vienna: his mother was the Adlerian therapist Sophie Lazarsfeld, and his father Robert was a lawyer. He attended schools in Vienna, eventually receiving a doctorate in mathematics (his doctoral dissertation dealt with mathemat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great powers—forming two opposing military alliances: the Allies of World War II, Allies and the Axis powers. World War II was a total war that directly involved more than 100 million Military personnel, personnel from more than 30 countries. The major participants in the war threw their entire economic, industrial, and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. Air warfare of World War II, Aircraft played a major role in the conflict, enabling the strategic bombing of population centres and deploying the Atomic bombings of Hiroshima and Nagasaki, only two nuclear weapons ever used in war. World War II was by far the List of wars by death toll, deadliest conflict in hu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
High Culture
High culture is a subculture that emphasizes and encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and the intellectual works of philosophy, history, art, and literature that a society consider representative of their culture. Definition In popular usage, the term ''high culture'' identifies the culture of an upper class (an aristocracy) or of a status class (the intelligentsia); and also identifies a society’s common repository of broad-range knowledge and tradition (e.g. folk culture) that transcends the social-class system of the society. Sociologically, the term ''high culture'' is contrasted with the term '' low culture'', the forms of popular culture characteristic of the less-educated social classes, such as the barbarians, the Philistines, and '' hoi polloi'' (the masses). Concept In European history, high culture was understood as a cultural concept common to the humanities, until the mid-19th century, when M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Culture
Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving force behind popular culture is the mass appeal, and it is produced by what cultural analyst Theodor Adorno refers to as the " culture industry". Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supportive Selling Environment
Supportive selling environment is an environment which allows for commodities to appear in attractive light. The term was used by Edward Herman and Noam Chomsky in their analysis of the propaganda model. Clare Melford explained that it was while she was General Manager of the Nordic region of MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ... that she developed a critical understanding of how the media station provided a supportive selling environment for unsustainable lifestyles, which led to her giving up that position. It has been adopted as an element in the Certificate IV in Business Sales (BSB40607) in that candidates are expected to develop techniques to create a supportive selling environment in a face-to-face environment. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
