Supportive selling environment is an environment which allows for
commodities
In economics, a commodity is an economic good, usually a resource, that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.
The price of a comm ...
to appear in attractive light. The term was used by
Edward Herman and
Noam Chomsky
Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is ...
in their analysis of the
propaganda model.
Clare Melford explained that it was while she was General Manager of the
Nordic region
The Nordic countries (also known as the Nordics or ''Norden''; lit. 'the North') are a geographical and cultural region in Northern Europe and the North Atlantic. It includes the sovereign states of Denmark, Finland, Iceland, Norway and Swed ...
of
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
that she developed a critical understanding of how the media station provided a supportive selling environment for unsustainable lifestyles, which led to her giving up that position.
It has been adopted as an element in the Certificate IV in Business Sales (BSB40607) in that candidates are expected to develop techniques to create a supportive selling environment in a face-to-face environment.
Certificate IV in Business Sales BSB40607
accessed May 5, 2012
References
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Commodity markets