Hema (store)
HEMA (; originally an acronym for ''Hollandsche Eenheidsprijzen Maatschappij Amsterdam'', "Hollandic Standard Prices Company Amsterdam"), is a Dutch variety store-chain. It began operations as a variety store. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. The current owner is Dutch billionaire Marcel Boekhoorn, but he has lost control to bondholders. History The first HEMA opened in Amsterdam on 4 November 1926, set up by the owners of the luxury department store De Bijenkorf. Originally, as a price-point retailer at prime locations in town centres, goods were sold using standard prices (hence its name), with everything having a standard price of 10, 25 or 50 cents, and later also 75 and 100 cents. The relative economic boom in the Netherlands in the period 1900–1930 benefited HEMA. During World War II, a number of Jewish employees (there was a relatively hig ...
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Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban area and 2,480,394 in the metropolitan area. Located in the Dutch province of North Holland, Amsterdam is colloquially referred to as the "Venice of the North", for its large number of canals, now designated a UNESCO World Heritage Site. Amsterdam was founded at the mouth of the Amstel River that was dammed to control flooding; the city's name derives from the Amstel dam. Originally a small fishing village in the late 12th century, Amsterdam became a major world port during the Dutch Golden Age of the 17th century, when the Netherlands was an economic powerhouse. Amsterdam is the leading center for finance and trade, as well as a hub of production of secular art. In the 19th and 20th centuries, the city expanded and many new neighborho ...
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