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HHCL
HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London. The agency devised campaigns for Tango, including the '' Orange Man'' commercial in 1991, and ''St George'', for Blackcurrant Tango, in 1997. In 1994, it created the ''Does exactly what it says on the tin'' campaign for Ronseal. The firm was voted 'Agency of the Decade' by ''Campaign'' magazine in 2000. After mergers and a name change to United London, the agency closed in the beginning of 2007. History Howell Henry Chaldecott Lury & Partners was founded by Rupert Howell, Steve Henry, Axel Chaldecott, Adam Lury and Robin Price and launched on October 17, 1987. HHCL was bought by Chime PLC in October 1997, and merged into the Red Cell Network in January 2002. The HHCL initials were dropped and the agency became United London in January 2006, before being closed down by its owner WPP Group in the beginning of 2007. Philosophy HHCL believed that the quality of a company's communica ...
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Orange Man (advertisement)
''Orange Man'' is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL (Howell Henry Chaldecott Lury and Partners), a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s. The advertisement features an orange man slapping a Tango drinker across the cheeks as a metaphor for tasting Tango, and was intended as a reaction against the norm of "cause and effect" television advertising at the time was largely focused on scenarios where people's lives were improved by the product being advertised. ''Orange Man'' caused controversy after reports of injuries when children began copying the events of the advertisement in school playgrounds, and was subsequently withdrawn, with two other versions of ''Orange Man'' replacing it, both showing different scen ...
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St George (commercial)
''St George'' is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango."Blackcurrant Tango 'St. George'"
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The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, + Partners and was directed by at the production company Eclipse for the client David Atter at Britvic. The advertisement was Tango's biggest advertisement to date, and with most of its budget being spent on productio ...
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Tango (drink)
Tango is a soft drink originating, and primarily sold, in the United Kingdom and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987. , the flavours available in the United Kingdom include Orange, Apple, Strawberry and Watermelon and Tropical in addition to flavours of the "Tango Ice Blast" slush range. Tango is known in the United Kingdom for their advertisements, mostly those broadcast on television in the 1990s from the Howell Henry Chaldecott Lury advertising agency. Advertising Beginning in the late 1980s, surrealism was becoming a mainstream technique in advertising. Answering Tango's search for a new ad campaign, ad agency HHCL created the catchphrase "You know when you've been Tango'd". The campaign began in 1992 with the advert '' Orange Man''; it featured a man drinking Tango and immediately being slapped around the face by a portly man painted orange (Peter Geeves). The advert ...
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Blackcurrant Tango
Tango is a soft drink originating, and primarily sold, in the United Kingdom and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987. , the flavours available in the United Kingdom include Orange, Apple, Strawberry and Watermelon and Tropical in addition to flavours of the "Tango Ice Blast" slush range. Tango is known in the United Kingdom for their advertisements, mostly those broadcast on television in the 1990s from the Howell Henry Chaldecott Lury advertising agency. Advertising Beginning in the late 1980s, surrealism was becoming a mainstream technique in advertising. Answering Tango's search for a new ad campaign, ad agency HHCL created the catchphrase "You know when you've been Tango'd". The campaign began in 1992 with the advert '' Orange Man''; it featured a man drinking Tango and immediately being slapped around the face by a portly man painted orange (Peter Geeves). The advert ...
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Time UK (company)
Granville Technology Group Ltd was a British computer retailer and manufacturer based in Simonstone, near Burnley, Lancashire, marketing its products under the brand names ''Time'', '' Tiny'', ''Colossus'', ''Omega'' and ''MJN''. It sold mainly through mail order, though late in its life, the firm added a chain of shops in the United Kingdom that traded as ''The Computer Shop'', and rapidly grew to over 300 stores. The main competitors were PC World, Comet, and Maplin. Granville Technology Group had 3 manufacturing companies but operated in the same place. The companies were called VMT, GTG and OMT all operated under Granville Technology Group Limited as subsidiaries. VMT was the manufacturing department and GTG was the office part of Granville Technology Group. History Formerly known as ''Time Group'', the company was formed in 1994, by Tahir Mohsan. The manufacturing unit was located at Time Technology Park, in Simonstone. The company produced computers under the Tiny an ...
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Easynet
Easynet was a managed services provider and delivered integrated networks, hosting and unified communications services to organisations globally. The company was later renamed Easynet Global Services, and a sister company, Easynet Connect, was founded in 2008 which focused on providing internet access connectivity to small-to-medium size companies in the UK. The company was headquartered in United Kingdom, and had offices throughout Europe, Asia Pacific, and the US. History Easynet was founded on 1 August 1994 by David Rowe (entrepreneur), David Rowe and Keith Teare, with the office based at 44-46 Whitfield Street, London. This was located above what would later become the UK's first internet café Cyberia, London, with Easynet supplying Cyberia's internet access. In March 1996 Easynet floated on the Alternative Investment Market (AIM) at 100 pence per share, thereby raising £2.6 million. Then in July 1996 Easynet acquired Pavilion, a small ISP with 1,600 subscribers, for  ...
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Does Exactly What It Says On The Tin
"It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast in advertisements and online media . The slogan was created by Liz Whiston and Dave Shelton at the London advertising agency HHCL. The idea of the phrase was to emphasise that the company's products would act and last for the amount of time exactly as described on the tin can. The word ''tin'' is generally used even when the product is sold in a different type of container, although ''box'' is also sometimes used. The expression soon entered common usage in the UK.Jim Blythe. ''Consumer behaviour'' ...
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Ronseal
Ronseal is a British wood stain, paint and preservative manufacturer, known for the "Does exactly what it says on the tin" phrase. The advertising slogan, which was created by agency HHCL, has since entered popular culture. The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. History In 1792, the Newton Chamber Group was founded. In 1896 Ronuk was founded in Portslade, Brighton. Ronuk was purchased by Izal Ltd in 1960, itself owned by the Newton Chambers Group in Sheffield. In 1956, Ronseal launched into the DIY market with Ronseal - Floor and Wood Seal. In 1964, the company moved to Chapeltown, Sheffield, where it still resides today. Known as Roncraft, it became a separate sales division of Izal in 1970 and was bought three years later by the Sterling Drug Company. In 1989, Sterling was bought by Eastman Kodak until the multinational photographic company sold all of its do it yourself business to the New York-based investment ban ...
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Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ...
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Defunct Companies Based In London
Defunct (no longer in use or active) may refer to: * ''Defunct'' (video game), 2014 * Zombie process or defunct process, in Unix-like operating systems See also * * :Former entities * End-of-life product * Obsolescence Obsolescence is the state of being which occurs when an object, service, or practice is no longer maintained or required even though it may still be in good working order. It usually happens when something that is more efficient or less risky r ...
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Companies Disestablished In 2007
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ...
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Marketing Companies Established In 1987
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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