Ronseal is a British

wood stain Wood stain is a type of paint used to colour wood and consists of colourants dissolved and/or suspended in a 'vehicle' or solvent. Vehicle is the preferred term, as the contents of a stain may not be truly dissolved in the vehicle, but rather ...

paint Paint is any pigmented liquid, liquefiable, or solid mastic composition that, after application to a substrate in a thin layer, converts to a solid film. It is most commonly used to protect, color, or provide texture. Paint can be made in many ...

and

preservative A preservative is a substance or a chemical that is added to products such as food products, beverages, pharmaceutical drugs, paints, biological samples, cosmetics, wood, and many other products to prevent decomposition by microbial growth or by ...

manufacturer, known for the "

Does exactly what it says on the tin "It does exactly what it says on the tin" was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase. It colloquially means that the name of something is an accurate description of its qualities. It is ...

" phrase. The

advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etym ...

, which was created by agency

HHCL HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London. The agency devised campaigns for Tango, including the '' Orange Man'' commercial in 1991, and ''St George'', for Blackcurrant Tango, in 1997. In ...

, has since entered

popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...

. The company is based in Chapeltown,

Sheffield Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...

, and has been owned by

Sherwin-Williams Sherwin-Williams Company is an American Cleveland, Ohio–based company in the paint and coating manufacturing industry. The company primarily engages in the manufacture, distribution, and sale of paints, coatings, floorcoverings, and related p ...

since 1997.

History

In 1792, the Newton Chamber Group was founded. In 1896 Ronuk was founded in

Portslade Portslade is a western suburb of the city of Brighton and Hove, England. Portslade Village, the original settlement a mile inland to the north, was built up in the 16th century. The arrival of the railway from Brighton in 1840 encouraged rapid de ...

Brighton Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze A ...

. Ronuk was purchased by Izal Ltd in 1960, itself owned by the Newton Chambers Group in Sheffield. In 1956, Ronseal launched into the DIY market with Ronseal - Floor and Wood Seal. In 1964, the company moved to Chapeltown, Sheffield, where it still resides today. Known as Roncraft, it became a separate sales division of Izal in 1970 and was bought three years later by the Sterling Drug Company. In 1989, Sterling was bought by

Eastman Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...

until the multinational photographic company sold all of its

do it yourself "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi ...

business to the

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

-based

investment bank Investment is the dedication of money to purchase of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as time, money, or effort. In finance, the purpose of investing is ...

Forstmann Little & Co. in 1994. Forstmann Little & Co. included Ronseal within its Thompson Minwax Holding Corp. business, which it sold in 1997 to Sherwin-Williams. Sherwin-Williams purchased the

Polish Polish may refer to: * Anything from or related to Poland, a country in Europe * Polish language * Poles, people from Poland or of Polish descent * Polish chicken *Polish brothers (Mark Polish and Michael Polish, born 1970), American twin screenwr ...

woodcare company Altax in February 2009, and integrated it into the Ronseal unit.

References

External links

* {{Sheffield companies English brands 1956 establishments in England Chemical companies of England Manufacturing companies based in Sheffield