Hooked (app)
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Hooked (app)
Hooked is a mobile application where users create and read chat fiction, short pieces of fiction told in the format of text messages between fictional characters. The app was released in September 2015 and was developed by Telepathic Inc. Features Hooked is a freemium smartphone app that allows users to write or read short stories made up of text messages between characters. CEO Prerna Gupta described the app as "books for the Snapchat generation" or "Twitter for fiction." As of March 2019, the app had more than 40 million active users. The stories are written by a mix of professional authors and crowd-sourced participants. The most popular genres are suspense and horror. The stories usually lack literary elements like character arc A character arc is the transformation or inner journey of a character over the course of a story. If a story has a character arc, the character begins as one sort of person and gradually transforms into a different sort of person in response to ...
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IOS (Apple)
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes the system software for iPads predating iPadOS—which was introduced in 2019—as well as on the iPod Touch devices—which were discontinued in mid-2022. It is the world's second-most widely installed mobile operating system, after Android. It is the basis for three other operating systems made by Apple: iPadOS, tvOS, and watchOS. It is proprietary software, although some parts of it are open source under the Apple Public Source License and other licenses. Unveiled in 2007 for the first-generation iPhone, iOS has since been extended to support other Apple devices such as the iPod Touch (September 2007) and the iPad (introduced: January 2010; availability: April 2010.) , Apple's App Store contains more than 2.1 million iOS ap ...
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Android (operating System)
Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of developers known as the Open Handset Alliance and commercially sponsored by Google. It was unveiled in November 2007, with the first commercial Android device, the HTC Dream, being launched in September 2008. Most versions of Android are proprietary. The core components are taken from the Android Open Source Project (AOSP), which is free and open-source software (FOSS) primarily licensed under the Apache License. When Android is installed on devices, the ability to modify the otherwise free and open-source software is usually restricted, either by not providing the corresponding source code or by preventing reinstallation through technical measures, thus rendering the installed version proprietary. Most Android devices ship with additional ...
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Chat Fiction
Chat fiction is a format of web fiction written solely in the form of text-message or instant messaging conversations. Works are read primarily through dedicated mobile phone applications, the earliest being Hooked, which launched in 2015. The format became popular among teenagers and young adults, and other competing platforms followed, including Yarn and Tap, among others. History The first chat fiction platform, Hooked, was created by Prerna Gupta and Parag Chordia, who were writing a novel and decided to do A/B testing to gauge reader preferences. They found that most of their target audience of teenagers failed to finish 1,000-word excerpts of best-selling young-adult novels, but read through stories of the same length written as text message conversations. They accordingly developed and launched Hook in 2015. The app gained popularity from late 2016, and reached the Apple App Store's top position among free apps in 2017. Competing apps began launching the same year, including ...
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Mobile Application
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps are ...
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Chat Fiction
Chat fiction is a format of web fiction written solely in the form of text-message or instant messaging conversations. Works are read primarily through dedicated mobile phone applications, the earliest being Hooked, which launched in 2015. The format became popular among teenagers and young adults, and other competing platforms followed, including Yarn and Tap, among others. History The first chat fiction platform, Hooked, was created by Prerna Gupta and Parag Chordia, who were writing a novel and decided to do A/B testing to gauge reader preferences. They found that most of their target audience of teenagers failed to finish 1,000-word excerpts of best-selling young-adult novels, but read through stories of the same length written as text message conversations. They accordingly developed and launched Hook in 2015. The app gained popularity from late 2016, and reached the Apple App Store's top position among free apps in 2017. Competing apps began launching the same year, including ...
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Freemium
Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software. This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. Origin The business model has been in use for software since the 1980s. The term ''freemium'' to describe this model appears to have been created only much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium-priced value-added services or an enhanced version o ...
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Prerna Gupta
Prerna Gupta is an American serial entrepreneur focused on consumer entertainment. She currently is the CEO of Telepathic Inc., which developed the smartphone app Hooked. She cofounded several startups focused on music, dating, and short-stories. In 2011, she was named one of the most influential women in technology by the magazine ''Fast Company''. Early life and education Prerna Gupta was born c. 1981/1982 to Dr. Sudhir and Shikha Gupta, in Shawnee, Oklahoma. Her parents were Indian-American immigrants. In 1999, Gupta won the title of Miss Asia Oklahoma at a beauty pageant. She also was mistress of ceremonies at Brad Henry's inauguration as governor of Oklahoma in 2003; she had met his wife, Kim Henry, in one of her high school history classes. Gupta graduated with a degree in economics from Stanford in 2004, earning the Phi Beta Kappa honor. Career Gupta's first job out of college was at the Monitor Group in San Francisco, a strategy consulting practice. In 2006, she and h ...
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Snapchat
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "my eyes only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future. Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and a ...
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Crowdsourcing
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digital platforms to attract and divide work between participants to achieve a cumulative result. Crowdsourcing is not limited to online activity, however, and there are various historical examples of crowdsourcing. The word crowdsourcing is a portmanteau of "crowd" and " outsourcing". In contrast to outsourcing, crowdsourcing usually involves less specific and more public groups of participants. Advantages of using crowdsourcing include lowered costs, improved speed, improved quality, increased flexibility, and/or increased scalability of the work, as well as promoting diversity. Crowdsourcing methods include competitions, virtual labor markets, open online collaboration and data donation. Some forms of crowdsourcing, such as in "idea competiti ...
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Character Arc
A character arc is the transformation or inner journey of a character over the course of a story. If a story has a character arc, the character begins as one sort of person and gradually transforms into a different sort of person in response to changing developments in the story. Since the change is often substantive and leading from one personality trait to a diametrically opposite trait (for example, from greed to benevolence), the geometric term '' arc'' is often used to describe the sweeping change. In most stories, lead characters and protagonists are the characters most likely to experience character arcs, although lesser characters often change as well. A driving element of the plots of many stories is that the main character seems initially unable to overcome opposing forces, possibly because they lack skills or knowledge or resources or friends. To overcome such obstacles, the main character must change, possibly by learning new skills, to arrive at a higher sense of self-a ...
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Plain English
Plain English (or layman's terms) are groups of words that are to be clear and easy to know. It usually avoids the use of rare words and uncommon euphemisms to explain the subject. Plain English wording is intended to be suitable for almost anyone, and it allows for good understanding to help readers know a topic. Etymology The term derives from the 16th-century idiom "in plain English", meaning "in clear, straightforward language". Another name for the term, layman's terms, is derived from the idiom " in layman's terms" which refers to language phrased simply enough that a layperson, or common person without expertise on the subject, can understand. History United Kingdom In 1946, writer George Orwell wrote an essay entitled, "Politics and the English Language", where he criticized the dangers of "ugly and inaccurate" contemporary written English. The essay focuses particularly on politics where ''pacification'' can be used to mean "...defenceless villages are bombarded from the ...
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Thriller (genre)
Thriller is a genre of fiction, having numerous, often overlapping subgenres. Thrillers are characterized and defined by the mood (psychology), moods they elicit, giving viewers heightened feelings of suspense, Psychomotor agitation, excitement, Surprise (emotion), surprise, anticipation (emotion), anticipation and anxiety. Successful examples of thrillers are Alfred Hitchcock filmography, the films of Alfred Hitchcock. Thrillers generally keep the audience on the "edge of their seats" as the plot builds towards a climax (narrative), climax. The cover-up of important information is a common element. Literary devices such as red herrings, plot twists, unreliable narrators, and cliffhangers are used extensively. A thriller is often a villain-driven plot, whereby they present obstacles that the protagonist must overcome. The most common genres that overlap with the thriller genre include crime fiction, crime, horror fiction, horror and detective fiction. Characteristics Writer Vla ...
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