Helvetica Paediatrica Acta
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenste ...
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Sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ...
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Latin
Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the Roman Republic it became the dominant language in the Italian region and subsequently throughout the Roman Empire. Even after the fall of Western Rome, Latin remained the common language of international communication, science, scholarship and academia in Europe until well into the 18th century, when other regional vernaculars (including its own descendants, the Romance languages) supplanted it in common academic and political usage, and it eventually became a dead language in the modern linguistic definition. Latin is a highly inflected language, with three distinct genders (masculine, feminine, and neuter), six or seven noun cases (nominative, accusative, genitive, dative, ablative, and vocative), five declensions, four verb conjuga ...
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Paul Shaw (design Historian)
Paul Shaw is an American designer, calligrapher and historian of design who lives in New York City. He has written a book on the history of the design of the New York City Subway system, ''Helvetica and the New York Subway System: The True (Maybe) Story'', on the work of William Addison Dwiggins William Addison Dwiggins (June 19, 1880 – December 25, 1956), was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books so ..., and for ''Print'' magazine. His book on the New York subway is known as one of the best modern design books. He received the annual SoTA Typography Award of 2019. Paul Shaw is Editor-in-Chief of Codex, Journal of Letterforms and The Eternal Letter Design. His work has won awards from the AIGA Directors Club and the Art Directors Club of New York. References External links * *Helvetica and the New York City Subway System(book website ...
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Helvetii
The Helvetii ( , Gaulish: *''Heluētī''), anglicized as Helvetians, were a Celts, Celtic tribe or tribal confederation occupying most of the Swiss plateau at the time of their Switzerland in the Roman era, contact with the Roman Republic in the 1st century BC. According to Julius Caesar, the Helvetians were divided into four subgroups or ''pagus, pagi.'' Of these, Caesar names only the Verbigeni and the Tigurini, while Posidonius mentions the Tigurini and the Tougeni (). They feature prominently in the ''Commentarii de Bello Gallico, Commentaries on the Gallic War,'' with their failed migration attempt to southwestern Gaul (58 BC) serving as a catalyst for Caesar's conquest of Gaul. The Helvetians were subjugated after 52 BC, and under Augustus, Celtic oppida, such as Vindonissa or Basilea, were re-purposed as garrisons. In AD 68, a Helvetian uprising was crushed by Aulus Caecina Alienus. The Swiss plateau was at first incorporated into the Roman province of Gallia Belgica (22 B ...
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Latin Name
In taxonomy, binomial nomenclature ("two-term naming system"), also called nomenclature ("two-name naming system") or binary nomenclature, is a formal system of naming species of living things by giving each a name composed of two parts, both of which use Latin grammatical forms, although they can be based on words from other languages. Such a name is called a binomial name (which may be shortened to just "binomial"), a binomen, name or a scientific name; more informally it is also historically called a Latin name. The first part of the name – the '' generic name'' – identifies the genus to which the species belongs, whereas the second part – the specific name or specific epithet – distinguishes the species within the genus. For example, modern humans belong to the genus ''Homo'' and within this genus to the species ''Homo sapiens''. ''Tyrannosaurus rex'' is likely the most widely known binomial. The ''formal'' introduction of this system of naming species is credit ...
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Stempel
Stempel is a surname. Notable people with the surname include: * Gary Stempel (born 1957), English-Panamanian football manager * Herbert Stempel (1926-2020), television game show contestant who exposed the rigging of results in the 1950s quiz show ''Twenty One'' * Robert Stempel (1933–2011), Chairman and CEO of General Motors Fictional characters: * Aaron Stempel, fictional character on the television show ''Here Come the Brides'' and the Star Trek novel ''Ishmael'' (as Aaron Stemple) See also * D Stempel AG type foundry * Stempel Garamond Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and b ...

Body Text
__NOTOC__ The body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book. Body text has two slightly different meanings, depending on context. A book designer, concerned with the overall sequence of a book, regards it as those pages that form the majority of a book, containing the ''body of text'' or '' body matter''. A typesetter concerned instead with the layout of text on a page sees 'body text' as being those sections of the main text that are flowed into columns or justified as paragraphs, as distinct from the headings and any pictures that are floated out of the main body. Book design The 'body matter' is the group of pages that contain the body of the text of the book. The front matter comes before it, containing title ...
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Hot Metal Typesetting
In printing and typography, hot metal typesetting (also called mechanical typesetting, hot lead typesetting, hot metal, and hot type) is a technology for typesetting text in letterpress printing. This method injects molten type metal into a mold that has the shape of one or more glyphs. The resulting sorts or slugs are later used to press ink onto paper. Normally the typecasting machine would be controlled by a keyboard or by a paper tape. It was the standard technology used for mass-market printing from the late nineteenth century until the arrival of phototypesetting and then electronic processes in the 1950s to 1980s. History Hot metal typesetting was developed in the late nineteenth century as a development of conventional cast metal type. The technology had several advantages: it reduced labour since type sorts did not need to be slotted into position manually, and each casting created crisp new type for each printing job. In the case of Linotype machines, each line was ca ...
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Slab-serif
In typography, a slab serif (also called ''mechanistic'', ''square serif'', ''antique'' or ''Egyptian'') typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular ( Rockwell), or rounded (Courier). Slab serifs were introduced in the early nineteenth century. Slab serifs form a large and varied genre. Some such as Memphis and Rockwell have a geometric design with minimal variation in stroke width: they are sometimes described as sans-serif fonts with added serifs. Others such as those of the Clarendon genre have a structure more like most other serif fonts, though with larger and more obvious serifs. These designs may have bracketed serifs which increase width along their length before merging with the main strokes of the letters, while on geometrics the serifs have a constant width. Display-oriented slab serifs are often extremely bold, intended to grab the reader's attention on a poster, while slab serifs or ...
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Antique Olive
Antique Olive is a humanist sans-serif typeface ("antique" being equivalent to sans-serif in French typographic conventions). Along the lines of Gill Sans, it was designed in the early 1960s by French typographer Roger Excoffon, an art director and former consultant to the Marseilles based Fonderie Olive. In addition to a basic weight, ''Antique Olive'' was produced in medium, condensed, wide, bold, condensed bold, extra bold (known as ''Antique Olive Compact''), and ultra bold (known as ''Nord''). The key shapes, especially the letter O, resemble an olive, which is one of the characteristics which make Excoffon's typefaces unique. It was used in the Sesame Street ending credits from 1978-1983. Lewis Blackwell later commented on the design, "An attempt to offer a more refined sans serif than presented by Helvetica and Univers, but it was too characterful and too late to be widely adopted outside France." The face was later made available in cold type and digital versions are n ...
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Berthold Type Foundry
H. Berthold AG was one of the largest and most successful type foundries in the world for most of the modern typographic era, making the transition from foundry type to cold type successfully and only coming to dissolution in the digital type era. History H. Berthold was founded in Berlin in 1858 by Hermann Berthold, initially to make machined brass printer's rule. It then moved into casting metal type particularly after 1893. The company played a key role in the introduction of major new typefaces and was a successful player in the development of typesetting machines. The production premises were on Wilhelmstrasse No. 1 until 1868, and then on Mehringdamm 43. In 1979 the factory moved to another location between Teltow Canal and Wiesenweg in Lichterfelde. The H. Berthold foundry's most celebrated family of typefaces is arguably Akzidenz-Grotesk (released 1898), an early sans-serif which prefigured by half a century the release of enormously popular neo-grotesque faces such as H ...
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Geisser Plakat Mohrenball 1969
Geisser is a surname. Notable people with the surname include: * Seymour Geisser Seymour Geisser (October 5, 1929 – March 11, 2004) was an American statistician noted for emphasizing predictive inference. In his book ''Predictive Inference: An Introduction'', he held that conventional statistical inference about unobservable ...