Heidi Messer
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Heidi Messer
Heidi Messer (born August 28, 1969) is an American entrepreneur and investor who has founded several global businesses, most notably LinkShare and Collective Messer served as a board member, President, and Chief Operating Officer of LinkShare, contributing to the sector of online marketing commonly referred to as affiliate marketing. Early life Messer is the eldest child of two entrepreneurs. Her paternal and maternal grandparents were also entrepreneurs. College and law school Messer earned a Bachelor of Arts degree in history from Brown University, where she graduated Phi Beta Kappa and magna cum laude. She received her Juris Doctor from Harvard Law School Harvard Law School (Harvard Law or HLS) is the law school of Harvard University, a private research university in Cambridge, Massachusetts. Founded in 1817, it is the oldest continuously operating law school in the United States. Each class ... graduating cum laude. While at Harvard in the mid-1990s, Messer co-pre ...
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Westchester County, New York
Westchester County is located in the U.S. state of New York. It is the seventh most populous county in the State of New York and the most populous north of New York City. According to the 2020 United States Census, the county had a population of 1,004,456, an increase of 55,344 (5.8%) from the 949,113 counted in 2010. Located in the Hudson Valley, Westchester covers an area of , consisting of six cities, 19 towns, and 23 villages. Established in 1683, Westchester was named after the city of Chester, England. The county seat is the city of White Plains, while the most populous municipality in the county is the city of Yonkers, with 211,569 residents per the 2020 U.S. Census. The annual per capita income for Westchester was $67,813 in 2011. The 2011 median household income of $77,006 was the fifth-highest in New York (after Nassau, Putnam, Suffolk, and Rockland counties) and the 47th highest in the United States. By 2014, the county's median household income had risen to $83, ...
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USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, Infographic, informational graphics, and inclusion of popular culture stories, among other distinct features. With an average print circulation of 159,233 as of 2022, a digital-only subscriber base of 504,000 as of 2019, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked as the first by circulation on the list of newspapers in the United States. It has been shown to maintain a generally center-left audience, in regards to political persuasion. ''US ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ...
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Fordham University
Fordham University () is a Private university, private Jesuit universities, Jesuit research university in New York City. Established in 1841 and named after the Fordham, Bronx, Fordham neighborhood of the The Bronx, Bronx in which its original campus is located, Fordham is the oldest Catholic Church, Catholic and Society of Jesus, Jesuit university in the northeastern United States and the third-oldest university in New York (state), New York State. Founded as St. John's College by John Hughes (archbishop), John Hughes, then a coadjutor bishop of New York, the college was placed in the care of the Society of Jesus shortly thereafter, and has since become a Association of Jesuit Colleges and Universities, Jesuit-affiliated independent school under a laity, lay board of trustees. The college's first president, John McCloskey, was later the first Catholic Cardinal (Catholic Church), cardinal in the United States. While governed independently of the church since 1969, every List o ...
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Columbia Business School
Columbia Business School (CBS) is the business school of Columbia University, a Private university, private research university in New York City. Established in 1916, Columbia Business School is one of six Ivy League business schools and is one of the oldest business schools in the world. Although it originally offered undergraduate degrees, it stopped doing so in the middle of the twentieth century and now only offers graduate degrees and professional programs. History The school was founded in 1916 with 11 full-time faculty members and an inaugural class of 61 students, including 8 women. Banking executive Emerson McMillin provided initial funding in 1916, while A. Barton Hepburn, then president of Chase National Bank, provided funding for the school's endowment in 1919. The school expanded rapidly, enrolling 420 students by 1920, and in 1924 added a PhD program to the existing BS and MS degree programs. In 1945, Columbia Business School authorized the awarding of the MBA d ...
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Baruch College
Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates undergraduate and postgraduate programs through the Zicklin School of Business, the Weissman School of Arts and Sciences, and the Marxe School of Public and International Affairs. History Baruch College is one of the senior colleges in the CUNY system. It traces its roots back to the 1847 founding of the Free Academy, the first institution of free public higher education in the United States. The New York State Literature Fund was created to serve students who could not afford to enroll in New York City's private colleges. The Fund led to the creation of the Committee of the Board of Education of the City of New York, led by Townsend Harris, J.S. Bosworth, and John L. Mason, which brought about the establishment of what would become the F ...
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Business Intelligence
Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Business intelligence can be used by enterprises to support a wide range of business decisi ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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American Express
American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards. During the 1980s, Amex invested in the brokerage industry, acquiring what became, in increments, Shearson Lehman Hutton and then divesting these into what became Smith Barney Shearson (owned by Primerica) and a revived Lehman Brothers. By 2008 neither the Shearson nor the Lehman name existed. In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the United States. , the company had 121.7million cards in force, includ ...
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NBC Universal
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. The company also has offices in Los Angeles at 10 Universal City Plaza and Chicago at the NBC Tower. NBC is the oldest of the traditional "Big Three" American television networks, having been formed in 1926 by the Radio Corporation of America. NBC is sometimes referred to as the "Peacock Network," in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting. NBC has twelve owned-and-operated stations and nearly 200 affiliates throughout the United States and its territories, some of which are also available in Canada and Mexico via pay-television providers or in border areas over the air. NBC also maintains brand licensing agr ...
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