Heidi Messer
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Heidi Messer (born August 28, 1969) is an American entrepreneur and investor who has founded several global businesses, most notably
LinkShare Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.Derek Vaughan (July 12, 2005Make ...
and Collective Messer served as a board member, President, and
Chief Operating Officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...
of LinkShare, contributing to the sector of online marketing commonly referred to as
affiliate marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of p ...
.


Early life

Messer is the eldest child of two entrepreneurs. Her paternal and maternal grandparents were also entrepreneurs.


College and law school

Messer earned a Bachelor of Arts degree in history from
Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
, where she graduated
Phi Beta Kappa The Phi Beta Kappa Society () is the oldest academic honor society in the United States, and the most prestigious, due in part to its long history and academic selectivity. Phi Beta Kappa aims to promote and advocate excellence in the liberal a ...
and
magna cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some So ...
. She received her
Juris Doctor The Juris Doctor (J.D. or JD), also known as Doctor of Jurisprudence (J.D., JD, D.Jur., or DJur), is a graduate-entry professional degree in law and one of several Doctor of Law degrees. The J.D. is the standard degree obtained to practice law ...
from
Harvard Law School Harvard Law School (Harvard Law or HLS) is the law school of Harvard University, a private research university in Cambridge, Massachusetts. Founded in 1817, it is the oldest continuously operating law school in the United States. Each class ...
graduating cum laude. While at Harvard in the mid-1990s, Messer co-presented a paper to the recently appointed Justice Stephen Breyer on the impact of the Internet on existing legal frameworks.


Career


Early career

Throughout high school and college, Messer worked for her family's real estate and maintenance business. After graduating from Harvard, Messer worked as an attorney at Baker & Botts, LLP.


LinkShare Corporation

In 1996, Messer and her brother Stephen Messer created LinkShare, an online distribution network that allowed websites to monetize their traffic through performance based links. Messer served as president and COO of LinkShare until its sale in 2005 to Rakuten Inc. for $425 million. In 2006, Messer left the company.


Collective /h2>

In 2008, Messer co-founded Cross Commerce Media with her husband, Tad Martin and brother.About"> As of 2014, Messer serves as the chair of the company's board of directors. In 2014, Messer was granted two patents in conjunction with Collective s data analytics network.


Angel investing, board affiliations and community involvement

Messer is co-founder and CEO of World Evolved, a platform for global investment and expansion. She is also a founding member of the Zokei Network, an invitation-only network of artists, scientists, and business leaders who meet in private salons around the world. Messer is also an
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...
in numerous startups including Spire, Lifebooker, and DoDo Case. Additionally, she serves on the board of
Alliance Bernstein AllianceBernstein Holding L.P. (AB) is a global asset management firm providing investment management and research services worldwide to institutional, high-net-worth and retail investors. AllianceBernstein's headquarters are located in Nashvil ...
. Messer serves on the Brown Women's Leadership Counsel and advisory boards for Netplenish, the Brown Entrepreneurship Program, the Department of Physics and Astronomy at
Johns Hopkins Johns Hopkins (May 19, 1795 – December 24, 1873) was an American merchant, investor, and philanthropist. Born on a plantation, he left his home to start a career at the age of 17, and settled in Baltimore, Maryland where he remained for most ...
, Dell Computers, NBC Universal, and American Express OPEN. Messer also serves on the board of the Partnership for New York City and has been a judge and mentor in the NYC Venture Fellows Program.


Speaking engagements and press

Messer is a frequent speaker at universities and conferences around the world on entrepreneurship, digital marketing and advertising, business intelligence, and the future of the internet. Messer has presented at Baruch College,
Columbia Business School Columbia Business School (CBS) is the business school of Columbia University, a Private university, private research university in New York City. Established in 1916, Columbia Business School is one of six Ivy League business schools and is one ...
, and
Fordham University Fordham University () is a Private university, private Jesuit universities, Jesuit research university in New York City. Established in 1841 and named after the Fordham, Bronx, Fordham neighborhood of the The Bronx, Bronx in which its origina ...
. She has been cited in various publications including, The Wall Street Journal, The New York Times, USA Today,
Inc. Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...
, Forbes, The Nikkei, Bloomberg Businessweek, Women's Wear Daily, Chief Executive Magazine, and Wired. Messer is also known as the host of an exclusive all female
Poker Poker is a family of comparing card games in which players wager over which hand is best according to that specific game's rules. It is played worldwide, however in some places the rules may vary. While the earliest known form of the game w ...
game, featured in Vogue as a new model for combining networking, idea sharing, and charitable giving similar to the intellectual salons of the past. Additionally, Messer has appeared on national television and radio programs including the Today Show, Rock Center, Business Talk Radio, Fox News, CBS Morning News, and the Fox Morning Show. Messer and her brother Stephen were featured in the ''Startup Playbook'' by David Kidder along with Elon Musk, Tony Hsieh,
Steve Case Stephen McConnell Case (born August 21, 1958) is an American businessman, investor, and philanthropist best known as the former chief executive officer and chairman of America Online (AOL). Case joined AOL's predecessor company, Quantum Computer ...
,
Jay S. Walker Jay Scott Walker (born November 5, 1955) is an American entrepreneur and chairman of Walker Digital, a privately held research and development lab focused on using digital networks to create new business systems. Walker is also curator of TEDMED ...
, Reid Hoffman, and Sara Blakely. She has also been cited in ''An Incredible Dream: Ralph Roberts and the Story of
Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
'' by William Novak and ''Stiletto Network'' by Pamela Ryckman. In 2011, Messer organized an art exhibit held at the Charles Bank Gallery in New York City. The show, entitled Celestial Matters, featured works of art that had only previously been displayed in an exhibition hosted during a private mission on the International Space Station. The reception for these works benefited the Challenger Center for Space Science Exploration and featured the
astronaut An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...
Buzz Aldrin. Messer served on the 2012 Wall Street Journal Executive Task Force on Women and participated in the 2014 Wall Street Journal CIO Network as a subject matter expert. In 2013, Messer was selected to serve as a member of Comptroller Scott Stringer's Transition Committee.


Awards and honors

In 2012, Messer was selected as one of the 100 Most Intriguing Entrepreneurs by
Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...
as part of their Builders and Innovators Summit. Additionally, Messer was named one of the 2012 Power Players in New York City by AlwaysOn. Under Messer's leadership, LinkShare was recognized by Deloitte & Touche in 2002 and 2003 as the fastest growing technology company in the New York Region. In 2002, LinkShare was also named the Best Affiliate Network Provider by ABestWeb. In both 2012 and 2013, Messer's current venture, Collective was selected as one of OnMedia's 100 Top Private Companies. In 2015, Collective was named an OnCloud Top 100 private company under the ' Software-as-a-service solution for big data analytics' category. On November 19, 2015, Messer received the
Women's Entrepreneurship Day Women's Entrepreneurship Day (WED) is a day on which the work of women entrepreneurs is observed and discussed, held every day of each year. The inaugural event was held in New York City at the United Nations, with additional events being held si ...
Technology Pioneer Award at the United Nations in New York City.


References

{{DEFAULTSORT:Messer, Heidi 1969 births 20th-century American businesspeople 21st-century American businesspeople American computer businesspeople American investors American women company founders American women chief executives American technology chief executives American technology company founders Computer engineers Living people Brown University alumni Harvard Law School alumni People from Chappaqua, New York American chief operating officers American women investors American women corporate directors American corporate directors 21st-century American inventors American women inventors Horace Greeley High School alumni People associated with Baker Botts 20th-century American businesswomen 21st-century American businesswomen