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Hakuhodo DY Holdings
is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo. History Hakuhodo is one of the oldest advertising agencies in Japan and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In 1910 the company broke from its obscurity by contracting to place front page newspaper ads. Their growth over the next few decades came from: * 1937 to 1944: grew by absorbing other agencies. * 1951: they created a radio advertising department * 1953: a TV group. In 1996, Hakuhodo cofounded the DAC Consortium, a consolidated group of Japanese global media players investing in digital innovation. In 2000, Hakuhodo created the joint-venture Hakuhodo-Percept with the Indian agency Percept to target the Indian advertising market. In December 2002, Hakuhodo launched the first advertising campaign where the Beckhams ...
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Hakuhodo Logo
is a Japanese advertising agency, advertising and public relations company. It is headquartered at Akasaka Sacas, Akasaka Biz Tower in Akasaka, Minato, Tokyo, Minato, Tokyo. History Hakuhodo is one of the oldest advertising agencies in Japan and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In 1910 the company broke from its obscurity by contracting to place front page newspaper ads. Their growth over the next few decades came from: * 1937 to 1944: grew by absorbing other agencies. * 1951: they created a radio advertising department * 1953: a TV group. In 1996, Hakuhodo cofounded the DAC Consortium, a consolidated group of Japanese global media players investing in digital innovation. In 2000, Hakuhodo created the joint-venture Hakuhodo-Percept with the Indian agency Percept to target the Indian advertising market. In December 2002, Hakuhodo launched the ...
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Beckhams
David Robert Joseph Beckham (; born 2 May 1975) is an English former professional footballer, the current president and co-owner of Inter Miami CF and co-owner of Salford City. Known for his range of passing, crossing ability and bending free-kicks as a right winger, Beckham has been hailed as one of the greatest and most recognisable midfielders of his generation, as well as one of the best set-piece specialists of all time. He is the first English player to win league titles in four countries: England, Spain, the United States and France. Beckham's professional club career began with Manchester United, where he made his first-team debut in 1992 at age 17. With United, he won the Premier League title six times, the FA Cup twice, and the UEFA Champions League in 1999. He then played four seasons with Real Madrid, winning the La Liga championship in his final season with the club. In July 2007, Beckham signed a five-year contract with Major League Soccer club LA Galaxy. Whil ...
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Conservative Media In Japan
Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in which it appears. In Western culture, conservatives seek to preserve a range of institutions such as organized religion, parliamentary government, and property rights. Conservatives tend to favor institutions and practices that guarantee stability and evolved gradually. Adherents of conservatism often oppose modernism and seek a return to traditional values, though different groups of conservatives may choose different traditional values to preserve. The first established use of the term in a political context originated in 1818 with François-René de Chateaubriand during the period of Bourbon Restoration that sought to roll back the policies of the French Revolution. Historically associated with right-wing politics, the term has sin ...
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Japanese Companies Established In 1895
Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspora, Japanese emigrants and their descendants around the world * Japanese citizens, nationals of Japan under Japanese nationality law ** Foreign-born Japanese, naturalized citizens of Japan * Japanese writing system, consisting of kanji and kana * Japanese cuisine, the food and food culture of Japan See also * List of Japanese people * * Japonica (other) * Japonicum * Japonicus * Japanese studies Japanese studies (Japanese: ) or Japan studies (sometimes Japanology in Europe), is a sub-field of area studies or East Asian studies involved in social sciences and humanities research on Japan. It incorporates fields such as the study of Japanese ... {{disambiguation Language and nationality disambiguation pages ...
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Advertising Agencies Of Japan
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Long Long Man
, commonly known as ''Long Long Man'', is a 2017 series of television commercials produced in Japan by Hakuhodo for UHA Mikakuto Co. Ltd., the manufacturer of Sakeru Gummy and Long Sakeru Gummy. The 11-part series of commercials follow a couple that loves Sakeru Gummy and their conflict with a mysterious man who eats a longer version of the candy. Plot Chi-chan and Tooru-san love Sakeru Gummy, but one day, they see "Long Long Man", a mysterious mustached man tearing off a strip of Long Sakeru Gummy as seductive jazz music plays in the background. Since that day, Chi-chan has been obsessed with Long Long Man and anything of great length. Her relationship with Tooru-san is strained when he discovers a pack of Long Sakeru Gummy in her apartment, indicating Chi-chan had been cheating. During their argument, Chi-chan passes out and lies to Tooru-san that she has a short life, and looking at long things relieves her of her worries. When Chi-chan's friend explains that regular Sakeru Gumm ...
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Cup Noodles
Cup noodle is a registered trademark of Nissin Foods and is known as precooked instant noodle with flavoring powder and/or seasoning sauce sold in a polystyrene, polyethylene, or paper cup. The flavoring can be in a separate packet or loose in the cup. Hot water is the only ingredient that is needed separately. Cooking takes 3–5 minutes. Now, many kinds of precooked instant noodle have been consumed around the world, as a popular staple. History In 1971, Japanese food company Nissin Foods introduced Nissin Cup Noodles, a cup noodle to which boiling water is added to cook the noodles. A further innovation added dried vegetables to the cup, creating a complete instant soup dish. Both Cup Noodle and Cup Noodles are registered trademarks of Nissin Foods. Precooked instant noodles sold in a cup by country South Korea ''Keop-ramyeon'' is famous in South Korea. Popular instant noodles include Nongshim's Bowl Noodle Soup, Shin Cup Noodle Soup and Samyang's Hot Chicken Flavor ...
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Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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IDEO
IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, environments, and digital experiences. In 1996, Steelcase took a majority ownership stake in the firm, which continued to operate independently. By the early 2000s, the company had expanded into management consulting and organizational design. In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm, with Steelcase continuing to hold a small stake. History IDEO was formed in 1991 by a merger of David Kelley Design (founded by Stanford University professor David Kelley in 1978), London-based Moggridge Associates and San Francisco's ID Two (both founded by British-born Bill Moggridge, in 1969 and 1979, respectively), and Matrix Product Design (founded by Mike Nuttall in 1983). In 1996, Office-furniture maker Steel ...
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Sid Lee
Sid Lee is an international creative services firm founded in Montreal, Quebec, Canada. It operates offices in Toronto, New York City, Los Angeles, Seattle and Paris. The agency offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content In marketing, branded content (also known as branded entertainment) is Content (media), content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first an ... and entertainment. From Diesel to Sid Lee · In 1993, Philippe Meunier and Jean-François Bouchard founded the advertising agency Diesel in Montreal. · Diesel quickly made a name for itself with innovative campaigns: a radio-only campaign for Sleeman Breweries and the creation of a fleet of graffiti-covered car wrecks for Pizzédélic pizza chain. · With the rise of the Internet in the mid-‘90s, Di ...
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Digital Kitchen
Digital Kitchen is a marketing company with offices in Seattle, Washington, Chicago, Illinois, New York, New York, and Los Angeles, California, United States. Founded in 1995, the agency is a collective of artists and producers that focus on transforming businesses through creative experiences. Much of Digital Kitchen's work included design, motion graphics and film within the commercial, network and entertainment industries. The agency has been recognized for its main title works: ''True Blood'', ''Dexter'', '' Six Feet Under'' and ''Nip/Tuck''. Digital Kitchen works as a full-service creative agency for clients such as HBO, AT&T U-verse, Target, Levi Strauss, Microsoft, Sierra Nevada Brewing Company and The Movielife. In 2003, music managers Richard And Stefanie Reines of Drive-Thru Records, hired the company to direct the music video for The Movielife's hit single Jamestown, set up by the major labels. The band was shot in a green screen and then DK designed the cgi backgrounds ...
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Ketchum Inc
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020. History The agency that would become Ketchum was founded as Ketchum and MacLeod in Pittsburgh on May 22, 1923. The agency's name was changed to Ketchum, MacLeod & Grove in 1924. It was led by brothers George and Carlton Ketchum, and Norman McLeod and Robert Grove, whom the brothers met at University of Pittsburgh ...
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