, commonly known as ''Long Long Man'', is a 2017 series of television
commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
produced in
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
by
Hakuhodo
is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.
History
Hakuhodo is one of the oldest advertising agencies in Japan and was founded by Hironao Seki at Nihonbashi-H ...
for UHA Mikakuto Co. Ltd., the manufacturer of Sakeru Gummy and Long Sakeru Gummy. The 11-part series of commercials follow a couple that loves Sakeru Gummy and their conflict with a mysterious man who eats a longer version of the candy.
Plot
Chi-chan and Tooru-san love Sakeru Gummy, but one day, they see "Long Long Man", a mysterious mustached man tearing off a strip of Long Sakeru Gummy as seductive jazz music plays in the background. Since that day, Chi-chan has been obsessed with Long Long Man and anything of great length. Her relationship with Tooru-san is strained when he discovers a pack of Long Sakeru Gummy in her apartment, indicating Chi-chan had been cheating. During their argument, Chi-chan passes out and lies to Tooru-san that she has a short life, and looking at long things relieves her of her worries. When Chi-chan's friend explains that regular Sakeru Gummy is simply Long Sakeru Gummy trimmed in smaller bites, Chi-chan reconciles with Tooru-san, despite her persistent obsession with Long Long Man. On the day of their wedding, they once again encounter Long Long Man, and Chi-chan tries to leave Tooru-san for him, only for Long Long Man to reveal that he was in love with Tooru-san all along.
Cast
*
Risako Itō
is a Japanese actress, fashion model and gravure model.
Itō was once represented by Ever Green Entertainment. She gained notable fame near the end of 2017 for her involvement in the '' Long Long Man'' commercials produced by UHA for their Sa ...
as
*Seiji Suzuki as
*
Yukiyoshi Ozawa
is an American-born Japanese actor.
Biography
His father is conductor Seiji Ozawa. His mother is former model and actress Miki Irie. His sister is essayist Seira Ozawa. His cousin is musician Kenji Ozawa. He graduated from Seijo Gakuen Primar ...
as
Episodes
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Awards
The commercial series won the Silver Lion at the 2018
Cannes Lions International Festival of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...
, the Bronze Award at the 2019 AdFest, the ACC Grand Prix, Minister of Internal Affairs and Communications Award at ACC Tokyo Creativity Awards 2018, and the 2018 TCC Advertising Award Grand Prix.
References
External links
* (Hakuhodo)
*{{Official website, https://www.uha-mikakuto.co.jp/sakeru/ (Sakeru Gummy)
2017 in Japanese television
2010s television commercials
Japanese television commercials
Viral videos
Internet memes
Internet memes introduced in 2017
LGBT portrayals in mass media