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Googleshare
Googleshare is a measure of mindshare based on the results of Google search engine queries. It is a percentage measuring how closely one thing belongs to another according to page counts returned by Google (similar measures using other search engines are possible). The idea was proposed by Steven Berlin Johnson in a 2002 weblog post, and the term was coined by Gene Smith. Example For example, you can query Google for "Beatles" and "Paul", versus "Beatles" and " Ringo", and see who has a higher Googleshare for "Beatles". All one needs to do is calculate the percentage of the page count with the extra keyword, compared to the page count without the extra keyword. The calculation in this example runs as follows. "Ringo"'s Googleshare of "Beatles" is therefore (790000 / 4990000) * 100 = 15.83%; over 15% of webpages mentioning "Beatles" also mention "Ringo". Compared to other randomly selected names, this is high—we can therefore assume "Ringo" and "Beatles" are somehow connected ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mind Share
Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a college education will have several thousand colleges to choose from. However, the evoked set, or set of schools considered, will probably be limited to about ten. Of these ten, the colleges that the buyer is most familiar with will receive the greatest attention. Marketers and promoters of mind share try to maximize the popularity of their product, so that the brand co-exists with deeper, more empirical categories of objects. Kleenex, for example, can distinguish itself as a type of tissue. But, bec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steven Berlin Johnson
Steven Berlin Johnson (born June 6, 1968) is an American popular science author and media theorist. Education Steven grew up in Washington, D.C., where he attended St. Albans School. He completed his undergraduate degree at Brown University, where he studied semiotics, a part of the school's modern culture and media department. He also has a graduate degree from Columbia University in English literature. Career Johnson is the author of twelve books, largely on the intersection of science, technology, and personal experience. He has also co-created three influential web sites: the pioneering online magazine FEED, the Webby Award-winning community site, Plastic.com, and the hyperlocal media site outside.in. A contributing editor to ''Wired'', he writes regularly for ''The New York Times'', ''The Wall Street Journal'', ''The Financial Times'', and many other periodicals. Johnson also serves on the advisory boards of a number of Internet-related companies, including Medium, Atavi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Weblog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Beatles
The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of all time and were integral to the development of counterculture of the 1960s, 1960s counterculture and popular music's recognition as an art form. Rooted in skiffle, beat music, beat and 1950s rock and roll, rock 'n' roll, their sound incorporated elements of classical music and traditional pop in innovative ways; the band also explored music styles ranging from folk music, folk and Music of India, Indian music to Psychedelic music, psychedelia and hard rock. As Recording practices of the Beatles, pioneers in recording, songwriting and artistic presentation, the Beatles revolutionised many aspects of the music industry and were often publicised as leaders of the era's Baby boomers, youth and sociocultural movements. Led by primary songwriter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paul McCartney
Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One of the most successful composers and performers of all time, McCartney is known for his melodic approach to bass-playing, versatile and wide tenor vocal range, and musical eclecticism, exploring styles ranging from pre–rock and roll pop to classical and electronica. His songwriting partnership with Lennon remains the most successful in history. Born in Liverpool, McCartney taught himself piano, guitar and songwriting as a teenager, having been influenced by his father, a jazz player, and rock and roll performers such as Little Richard and Buddy Holly. He began his career when he joined Lennon's skiffle group, the Quarrymen, in 1957, which evolved into the Beatles in 1960. Sometimes called "the cute Beatle", McCartney later invo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ringo Starr
Sir Richard Starkey (born 7 July 1940), known professionally as Ringo Starr, is an English musician, singer, songwriter and actor who achieved international fame as the drummer for the Beatles. Starr occasionally sang lead vocals with the group, usually for one song on each album, including " Yellow Submarine" and "With a Little Help from My Friends". He also wrote and sang the Beatles songs "Don't Pass Me By" and "Octopus's Garden", and is credited as a co-writer of four others. Starr was afflicted by life-threatening illnesses during childhood, with periods of prolonged hospitalisation. He briefly held a position with British Rail before securing an apprenticeship as a machinist at a Liverpool school equipment manufacturer. Soon afterwards, Starr became interested in the UK skiffle craze and developed a fervent admiration for the genre. In 1957, he co-founded his first band, the Eddie Clayton Skiffle Group, which earned several prestigious local bookings before the fad s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Correlation Does Not Imply Causation
The phrase "correlation does not imply causation" refers to the inability to legitimately deduce a cause-and-effect relationship between two events or variables solely on the basis of an observed association or correlation between them. The idea that "correlation implies causation" is an example of a questionable-cause logical fallacy, in which two events occurring together are taken to have established a cause-and-effect relationship. This fallacy is also known by the Latin phrase ''cum hoc ergo propter hoc'' ('with this, therefore because of this'). This differs from the fallacy known as ''post hoc ergo propter hoc'' ("after this, therefore because of this"), in which an event following another is seen as a necessary consequence of the former event, and from conflation, the errant merging of two events, ideas, databases, etc., into one. As with any logical fallacy, identifying that the reasoning behind an argument is flawed does not necessarily imply that the resulting con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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