Googleshare is a measure of

mindshare Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of bran ...

based on the results of

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

queries. It is a percentage measuring how closely one thing belongs to another according to page counts returned by

(similar measures using other

s are possible). The idea was proposed by

Steven Berlin Johnson Steven Berlin Johnson (born June 6, 1968) is an American popular science author and media theorist. Education Steven grew up in Washington, D.C., where he attended St. Albans School. He completed his undergraduate degree at Brown University ...

in a 2002

weblog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

post, and the term was coined by Gene Smith.

Example

For example, you can query Google for "

Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developme ...

" and "

Paul Paul may refer to: *Paul (given name), a given name (includes a list of people with that name) *Paul (surname), a list of people People Christianity *Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Chris ...

", versus "Beatles" and " Ringo", and see who has a higher Googleshare for "Beatles". All one needs to do is calculate the percentage of the page count with the extra keyword, compared to the page count without the extra keyword. The calculation in this example runs as follows. "Ringo"'s Googleshare of "Beatles" is therefore (790000 / 4990000) * 100 = 15.83%; over 15% of webpages mentioning "Beatles" also mention "Ringo". Compared to other randomly selected names, this is high—we can therefore assume "Ringo" and "Beatles" are somehow connected, though

correlation does not imply causation The phrase "correlation does not imply causation" refers to the inability to legitimately deduce a cause-and-effect relationship between two events or variables solely on the basis of an observed association or correlation between them. The id ...

References

{{Steven Berlin Johnson Google