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Gérson's Law
In Brazilian culture, Gérson's Law (Portuguese: ''Lei de Gérson'') is an adage which reflects the way Brazilians behave towards themselves, immortalizing concepts such as jeitinho and malandragem. In short, Gérson's Law says one should take unfair advantage out of every possible situation, having no concern for ethics. This expression came into use once a TV commercial for the cigarette brand Vila Rica, starring Brazilian footballer Gérson Gérson de Oliveira Nunes, generally known as Gérson (; born 11 January 1941 in Niterói), nicknamed ''Canhotinha de ouro'' (literally: Golden left foot), is a Brazilian former association footballer who played as a midfielder. He won numerous ..., was aired around 1970. While he is a very well known football player in Brazil and worldwide, Gérson had always been a source for controversy. In the commercial, that particular cigarette brand was portrayed as advantageous for being better and cheaper in comparison to other brands, and a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area and the seventh most populous. Its capital is Brasília, and its most populous city is São Paulo. The federation is composed of the union of the 26 States of Brazil, states and the Federal District (Brazil), Federal District. It is the largest country to have Portuguese language, Portuguese as an List of territorial entities where Portuguese is an official language, official language and the only one in the Americas; one of the most Multiculturalism, multicultural and ethnically diverse nations, due to over a century of mass Immigration to Brazil, immigration from around the world; and the most populous Catholic Church by country, Roman Catholic-majority country. Bounded by the Atlantic Ocean on the east, Brazil has a Coastline of Brazi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portuguese Language
Portuguese ( or, in full, ) is a western Romance language of the Indo-European language family, originating in the Iberian Peninsula of Europe. It is an official language of Portugal, Brazil, Cape Verde, Angola, Mozambique, Guinea-Bissau and São Tomé and Príncipe, while having co-official language status in East Timor, Equatorial Guinea, and Macau. A Portuguese-speaking person or nation is referred to as " Lusophone" (). As the result of expansion during colonial times, a cultural presence of Portuguese speakers is also found around the world. Portuguese is part of the Ibero-Romance group that evolved from several dialects of Vulgar Latin in the medieval Kingdom of Galicia and the County of Portugal, and has kept some Celtic phonology in its lexicon. With approximately 250 million native speakers and 24 million L2 (second language) speakers, Portuguese has approximately 274 million total speakers. It is usually listed as the sixth-most spoken language, the third-most sp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adage
An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i.e. being handed down generation to generation, or memetic replication. Variations and nature An adage may warn against a failure to plan, be interesting observations, ethical rules, or skeptical comments on life in general, such as "do not count your chickens before they hatch", "do not burn your bridges", and . Some adages are products of folk wisdom that attempt to summarize a basic truth; these are generally known as "proverbs" or "bywords". An adage that describes a general moral rule is a "maxim". A pithy expression that has not necessarily gained credibility by tradition, but is distinguished by especial depth or excellent style is denominated an "aphorism", while one distinguished by wit or irony is often denominated an "epigra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeitinho
Jeitinho (, literally "little way") is a Portuguese word to describe a method of finding a way to accomplish something by circumventing or bending the rules or transgressing social conventions. The concept is a deeply ingrained part of Brazilian culture. The word "jeitinho" is the diminutive form of ''jeito'', meaning 'way', which comes from the Latin 'jactum'. The usage of 'jeitinho' is derived from the expression '' dar um jeito'', meaning "to find a way". It implies the use of resources at hand, as well as personal connections, and creativity. ''Como é que ele conseguiu os bilhetes?'' How did he get the tickets? ''Ele deu um jeito.'' He found a way. Most times Jeitinho is harmless, used to find creative solutions to nonsensical problems and/or excessive bureaucracy, as gatecrashing a party to obtain free food and beverage, or making extraneous handshake deals that don't follow exactly what's in the written contracts. Although it's sometimes seen as dishonest or cunning, in r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Malandragem
Malandragem () is a Portuguese term for a lifestyle of idleness, fast living and petty crime – traditionally celebrated in samba lyrics, especially those of Noel Rosa and Bezerra da Silva. The exponent of this lifestyle, the ''malandro'' (masculine adjective), or " bad boy" (rogue, hustler, rascal, scoundrel, gangster), has become significant to Brazilian national identity as a folk hero or, rather, an anti-hero. The concept is common in Brazilian literature, Brazilian cinema and Brazilian music."Popular cinema in Brazil, 1930–2001", by Stephanie Dennison, Lisa Shaw, 2004, section "Malandragem and jeitinho"/ref> Definition ''Malandragem'' is defined as any combination of strategies used in order to gain the advantage in a determined situation, typically of an illicit nature. It is characterized by savoir faire and subtlety. Its execution demands aptitude, charisma, cunning and whatever other characteristics (knacks) assist the ''malandro'' in the manipulation of people or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethics
Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior".''Internet Encyclopedia of Philosophy'' The field of ethics, along with aesthetics, concerns matters of value; these fields comprise the branch of philosophy called axiology. Ethics seeks to resolve questions of human morality by defining concepts such as good and evil, right and wrong, virtue and vice, justice and crime. As a field of intellectual inquiry, moral philosophy is related to the fields of moral psychology, descriptive ethics, and value theory. Three major areas of study within ethics recognized today are: # Meta-ethics, concerning the theoretical meaning and reference of moral propositions, and how their truth values (if any) can be determined; # Normative ethics, concerning the practical means of determining a moral course of action; # Applied ethics, concerning what a person is obligated (or permitted) to do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term ''cigarette'', as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or an herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white. Since the 1920s, scientists and doctors have been able to link smoking with respiratory illness. Researchers have identified negative health effects from smoking cigarettes such as cancer, chronic obstructive pulmonary disease (COPD), heart disease, and other health problems relating to nearly every organ of the body. Nicotine, the psycho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vila Rica (cigarette)
Vila Rica is a Brazilian brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. History The brand was founded in the 1960s and quickly became popular after the Brazilian football player Gérson starred for an ad for the cigarette brand in 1976. Advertising Various poster ads were made to promote Vila Rica in the 1970s. In some, Gérson was included, while in others he was absent. A few TV adverts were also made, which include the famous slogan ''"I like to take advantage of everything, right? You too take advantage!"''. Controversy Vila Rica and Gérson In 1976, a commercial of the Vila Rica brand was shown on Brazilian television, starring the then famous football player Gérson praising the brand with the infamous slogan: ''"Gosto de levar vantagem em tudo, certo? Leve vantagem você também!"'' (''"I like to take advantage of everything, right? You too take advantage!"''). The line became instantly associated with the traditional Brazil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brazil National Football Team
The Brazil national football team ( pt, Seleção Brasileira de Futebol), nicknamed ''Seleção Canarinho'' (‘Canary Squad’, after their bright yellow jersey), represents Brazil in men's international football and is administered by the Brazilian Football Confederation (CBF), the governing body for football in Brazil. They have been a member of FIFA since 1923 and a member of CONMEBOL since 1916. Brazil is the most successful national team in the FIFA World Cup, being crowned winner five times: 1958, 1962, 1970, 1994 and 2002. The ''Seleção'' also has the best overall performance in the World Cup competition, both in proportional and absolute terms, with a record of 76 victories in 114 matches played, 129 goal difference, 247 points, and 19 losses. It is the only national team to have played in all World Cup editions without any absence nor need for playoffs, and the only team to have won the World Cup in four different continents: once in Europe ( 1958 Sweden), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gérson
Gérson de Oliveira Nunes, generally known as Gérson (; born 11 January 1941 in Niterói), nicknamed ''Canhotinha de ouro'' (literally: Golden left foot), is a Brazilian former association footballer who played as a midfielder. He won numerous national trophies with the club sides of Flamengo, Botafogo, São Paulo and Fluminense. He is widely known as being "the brain" behind the Brazilian Football Team that won the 1970 FIFA World Cup in Mexico.Kraba, Millie (2002), The Story Has Been Told. p.85. Xlibris Publishers. Retrieved 27 July 2012 Career Gérson was born and spent his childhood in the city of Niterói, just to the eastern side of Guanabara Bay from Rio de Janeiro, then the capital of the former Rio de Janeiro State. In school he was nicknamed ''papagaio'' (parrot), a nickname he kept throughout his life and which many of his fellow footballers used when addressing him. Both his father and uncle were professional footballers in Rio. His father was a close friend of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Superinteressante
''Superinteressante'' (Portuguese for "super interesting"), or ''Super'', is a Brazilian science and culture magazine. ''Super'' employs simple language to explain complex topics to the general public. It is published monthly since September 1987 by Editora Abril and competes with Galileu, a magazine published by Editora Globo that follows a similar style. History In 1987, Editora Abril bought the rights for Spanish magazine ''Muy Interesante'', that would be translated and published in Brazil. However, the magazine's editors found that the style of the articles was not suitable for the Brazilian public, and decided to write their own pieces, maintaining Muy Interesante's layout and style. The magazine was first published as a small paperback with less than twenty pages (called "Edição 0"), which came bundled with other magazines printed by Editora Abril. The second edition, however, was sold separately, featuring a cover article about superconductivity. That edition was a very b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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