Gruen Transfer
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Gruen Transfer
In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys. It is named after Austrian architect Victor Gruen, who disapproved of such manipulative techniques. Description The Gruen transfer is a psychological phenomenon in which an idealised hyperreality is realized by deliberate reconstruction, providing a sense of safety and calm through exceptional familiarity. In a speech in London in 1978, Victor Gruen disavowed shopping mall developments as having "bastardised" his ideas:Malcolm GladwellThe Terrazzo Jungle ''The New Yorker'', March 15, 2004, Accessed June 12, 2009. "I refuse to pay alimony for those bastard developments." The psychologists involved in these studies found that the size and appearance of such a shopping center have a special pull effect ...
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Shopping Mall
A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refer to the walkway itself which was merely bordered by such shops), but in the late 1960s, it began to be used as a generic term for the large enclosed shopping centers that were becoming commonplace at the time. In the U.K., such complexes are considered shopping centres (Commonwealth English: shopping centre), though "shopping center" covers many more sizes and types of centers than the North American "mall". Other countries may follow U.S. usage (Philippines, India, U.A.E., etc.) and others (Australia, etc.) follow U.K. usage. In Canadian English, and oftentimes in Australia and New Zealand, 'mall' may be used informally but 'shopping centre' or merely 'centre' will feature in the name of the complex (such as Toronto Eaton Centre). The ter ...
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Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ...
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Shopping Mall Activities And Events
Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a leisure activity.Jones, C. and Spang, R., "Sans Culottes, Sans Café, Sans Tabac: Shifting Realms of Luxury and Necessity in Eighteenth-Century France," Chapter 2 in ''Consumers and Luxury: Consumer Culture in Europe, 1650-1850'' Berg, M. and Clifford, H., Manchester University Press, 1999; Berg, M., "New Commodities, Luxuries and Their Consumers in Nineteenth-Century England," Chapter 3 in ''Consumers and Luxury: Consumer Culture in Europe, 1650-1850'' Berg, M. and Clifford, H., Manchester University Press, 1999 Online shopping has become a major disruptor in the retail industry as consumers can now search for product ...
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Grand Opening
An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.''Streetwise Meeting and Event Planning''
Grand Openings: Chapter 8. . pp. 89–103.
Opening ceremonies at large events such as the , , ...
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Minnesota
Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to intensive agriculture; deciduous forests in the southeast, now partially cleared, farmed, and settled; and the less populated North Woods, used for mining, forestry, and recreation. Roughly a third of the state is covered in forests, and it is known as the "Land of 10,000 Lakes" for having over 14,000 bodies of fresh water of at least ten acres. More than 60% of Minnesotans live in the Minneapolis–Saint Paul metropolitan area, known as the "Twin Cities", the state's main political, economic, and cultural hub. With a population of about 3.7 million, the Twin Cities is the 16th largest metropolitan area in the U.S. Other minor metropolitan and micropolitan statistical areas in the state include Duluth, Mankato, Moorhead, Rochester, and ...
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Edina, Minnesota
Edina ( ) is a city in Hennepin County, Minnesota, United States and a first-ring suburb of Minneapolis. The population was 53,494 at the 2020 census, making it the 18th most populous city in Minnesota. Edina began as a small farming and milling community along Minnehaha Creek in the 1860s and became one of Minneapolis's first incorporated suburbs in 1888. After years of being a streetcar suburb, Edina saw expanded development as a car-centric suburb in the 1950s and 1960s. Several major corporations, including Dairy Queen, Great Clips, Edina Realty, and Caribou Coffee, have headquarters in Edina, and the city today is known for its shopping, parks, and high quality of life. Edina also plays host to the nation's oldest indoor mall, the Southdale Center. History Settlement Edina began as part of Richfield Township, Minnesota. By the 1870s, 17 families, most of them immigrating as a result of the Great Famine of Ireland, had come to Minnesota and claimed land in the sout ...
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The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Economist Group, with its core editorial offices in the United States, as well as across major cities in continental Europe, Asia, and the Middle East. In 2019, its average global print circulation was over 909,476; this, combined with its digital presence, runs to over 1.6 million. Across its social media platforms, it reaches an audience of 35 million, as of 2016. The newspaper has a prominent focus on data journalism and interpretive analysis over original reporting, to both criticism and acclaim. Founded in 1843, ''The Economist'' was first circulated by Scottish economist James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into ...
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Southdale Center
Southdale Center is a shopping mall located in Edina, Minnesota, a suburb of the Twin Cities. It opened in 1956 and is both the first and the oldest fully enclosed, climate-controlled shopping mall in the United States. Southdale Center has of leasable retail space, and contains 106 retail tenants. The mall is owned by Simon Property Group and the anchor stores are Macy's, Dave & Buster's, AMC Theatres, Juut Salon Spa, Hennepin Service Center, and Life Time Athletic. Victor Gruen, the center's architect, designed the mall to challenge the "car-centric" America that was rising in the 1950s. Since its opening in 1956, Southdale has suffered through high vacancy rates and several store closures, but has been able to recover in recent years. Several additions have been performed on the building, including a 2011 renovation which involved the construction of a brand new food court. Southdale Center continues to use much of its original structure despite these renovations, and has be ...
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Climate Control
Heating, ventilation, and air conditioning (HVAC) is the use of various technologies to control the temperature, humidity, and purity of the air in an enclosed space. Its goal is to provide thermal comfort and acceptable indoor air quality. HVAC system design is a subdiscipline of mechanical engineering, based on the principles of thermodynamics, fluid mechanics, and heat transfer. "Refrigeration" is sometimes added to the field's abbreviation as HVAC&R or HVACR, or "ventilation" is dropped, as in HACR (as in the designation of HACR-rated circuit breakers). HVAC is an important part of residential structures such as single family homes, apartment buildings, hotels, and senior living facilities; medium to large industrial and office buildings such as skyscrapers and hospitals; vehicles such as cars, trains, airplanes, ships and submarines; and in marine environments, where safe and healthy building conditions are regulated with respect to temperature and humidity, using fresh ai ...
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Target Corporation
Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a component of the S&P 500 Index. Target was established as the discount division of Dayton's department store of Minneapolis in 1962. It began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed Target Corporation in 2000, and divested itself of its last department store chains in 2004. It suffered from a massive, highly publicized security breach of customer credit card data and the failure of its short-lived Target Canada subsidiary in the early 2010s, but experienced revitalized success with its expansion in urban markets within the United ...
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The Gruen Transfer
''Gruen'' (previously known as ''The Gruen Transfer'') is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films, now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett). The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments. The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain; however, the program itself seems to be unavailable in those markets and is blocked on YouTube and Apple's iTunes store, with the message "Viewable in Au ...
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