Grrr (advert)
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Grrr (advert)
''Grrr'' was a 2004 advertising campaign launched by Honda to promote its newly launched i-CTDi diesel engines in the United Kingdom. The campaign, which centred on a 90-second television and cinema advert, also comprised newspaper and magazine advertisements, radio commercials, free distributed merchandise, and an internet presence which included an online game, e-mail advertising, and an interactive website. The campaign was created and managed by the advertising agency Wieden+Kennedy (W+K). W+K were given a budget of £600,000 for production of the television commercial, a process which lasted six months.Ann CooperHonda "Grrr" (interview with Michael Russoff), ''one.'', The One Club, 2005. Retrieved April 20, 2008. The piece was written by Sean Thompson, Michael Russoff and Richard Russell. It was directed by Adam Foulkes and Alan Smith, produced by London-based production company Nexus Productions, and featured American author Garrison Keillor singing the campaign's theme song ...
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Desktop Wallpaper
A wallpaper or background (also known as a desktop background, desktop picture or desktop image on computers) is a digital image (photo, drawing etc.) used as a decorative background of a graphical user interface on the screen of a computer, smartphone or other electronic device. On a computer, wallpapers are generally used on the desktop metaphor, desktop, while on a mobile phone they serve as the background for the ''home screen''. Though most devices come with a default background image, modern devices usually allow users to manually change the background image. The term "wallpaper" was used in Microsoft Windows before Windows XP (where it is called the "desktop background"), while macOS refers to it as "desktop picture". On older systems which allowed small repeated patterns to be set as background images, the term desktop pattern was used. History The X Window System was one of the earliest systems to include support for an arbitrary image as wallpaper via the xsetroot prog ...
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Online Game
An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PC game, PCs, Console game, consoles and mobile game, mobile devices, and span many video game genre, genres, including first-person shooters, Strategy video game, strategy games, and massively multiplayer online role-playing games (MMORPG). In 2019, revenue in the online games segment reached $16.9 billion, with $4.2 billion generated by China and $3.5 billion in the United States. Since 2010s, a common trend among online games has been operating them as games as a service, using monetization schemes such as loot boxes and battle passes as purchasable items atop Free-to-play, freely-offered games. Unlike purchased retail games, online games have the problem of not being permanently playable, as they require special Game server, servers in order to function. The de ...
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Flamingo
Flamingos or flamingoes are a type of Wader, wading bird in the Family (biology), family Phoenicopteridae, which is the only extant family in the order Phoenicopteriformes. There are four flamingo species distributed throughout the Americas (including the Caribbean), and two species native to Afro-Eurasia. A group of flamingoes is called a "flamboyance." Etymology The name ''flamingo'' comes from Portuguese language, Portuguese or Spanish language, Spanish ("flame-colored"), which in turn comes from Old Occitan, Provençal – a combination of ("flame") and a Germanic-like suffix ''wikt:-ing#Etymology 3, -ing''. The word may also have been influenced by the Spanish ethnonym ("Fleming" or "Flemish"). The name of the genus, ''Phoenicopterus'', is from the Greek , ); other genera names include ''Lesser flamingo, Phoeniconaias,'' which means "crimson/red Naiad, water nymph (or naiad)", and ''Phoenicoparrus,'' which means "crimson/red bird (though, an unknown bird of om ...
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Psychedelic Art
Psychedelic art (also known as psychedelia) is art, graphics or visual displays related to or inspired by psychedelic experiences and hallucinations known to follow the ingestion of psychedelic drugs such as LSD, psilocybin, and DMT. The word "psychedelic" (coined by British psychologist Humphry Osmond) means "mind manifesting". By that definition, all artistic efforts to depict the inner world of the psyche may be considered "psychedelic". In common parlance "psychedelic art" refers above all to the art movement of the late 1960s counterculture, featuring highly distorted or surreal visuals, bright colors and full spectrums and animation (including cartoons) to evoke, convey, or enhance psychedelic experiences. Psychedelic visual arts were a counterpart to psychedelic rock music. Concert posters, album covers, liquid light shows, liquid light art, murals, comic books, underground newspapers and more reflected not only the kaleidoscopically swirling colour patterns of LSD hal ...
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Guitar
The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected strings against frets with the fingers of the opposite hand. A plectrum or individual finger picks may also be used to strike the strings. The sound of the guitar is projected either acoustically, by means of a resonant chamber on the instrument, or amplified by an electronic pickup and an amplifier. The guitar is classified as a chordophone – meaning the sound is produced by a vibrating string stretched between two fixed points. Historically, a guitar was constructed from wood with its strings made of catgut. Steel guitar strings were introduced near the end of the nineteenth century in the United States; nylon strings came in the 1940s. The guitar's ancestors include the gittern, the vihuela, the four- course Renaissance guitar, and the ...
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Topiary
Topiary is the horticultural practice of training perennial plants by clipping the foliage and twigs of trees, shrubs and subshrubs to develop and maintain clearly defined shapes, whether geometric or fanciful. The term also refers to plants which have been shaped in this way. As an art form it is a type of living sculpture. The word derives from the Latin word for an ornamental landscape gardener, ''topiarius'', a creator of ''topia'' or "places", a Greek word that Romans also applied to fictive indoor landscapes executed in fresco. The plants used in topiary are evergreen, mostly woody, have small leaves or needles, produce dense foliage, and have compact and/or columnar (e.g., fastigiate) growth habits. Common species chosen for topiary include cultivars of European box (''Buxus sempervirens''), arborvitae (''Thuja'' species), bay laurel (''Laurus nobilis''), holly (''Ilex'' species), myrtle (''Eugenia'' or '' Myrtus'' species), yew (''Taxus'' species), and privet (''Ligu ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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Honda Accord
The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. The Accord nameplate has been applied to a variety of vehicles worldwide, including coupes, station wagons, hatchbacks and a Honda Crosstour crossover. Since its initiation, Honda has offered several different car body styles and versions of the Accord, and often vehicles marketed under the Accord nameplate concurrently in different regions differ quite substantially. It debuted in 1976, as a compact hatchback, though this style only lasted through 1989, as the lineup was expanded to include a sedan, coupe, and wagon. By the sixth-generation Accord at the end of the 1990s, it evolved into an intermediate vehicle, with one basic platform but with different bodies and proportions to increase its competitiveness against its rivals in diffe ...
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Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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Theme Music
Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at some point during the program. The purpose of a theme song is often similar to that of a leitmotif. The phrase theme song or signature tune may also be used to refer to a signature song that has become especially associated with a particular performer or dignitary, often used as they make an entrance. Purpose From the 1950s onwards, theme music, and especially theme songs also became a valuable source of additional revenue for Hollywood film studios, many of which launched their own recording arms. This period saw the beginning of more methodical cross-promotion of music and movies. One of the first big successes, which proved very influential, was the theme song for '' High Noon'' (1952). Celebrities In the early years of radio and tele ...
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Production Company
A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and video. These groups consist of technical staff to produce the media, and are often incorporated as a commercial publisher. Generally the term refers to all individuals responsible for the technical aspects of creating a particular product, regardless of where in the process their expertise is required, or how long they are involved in the project. For example, in a theatrical performance, the production team has not only the running crew, but also the theatrical producer, designers and theatrical direction. Tasks and functions The production company may be directly responsible for fundraising the production or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, th ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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