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Grape-Nuts
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. and Allied Forces in wartime operations before 1944. A 1939 ad campaign by cartoonist Walter Hoban continued his ''Jerry on the Job'' comic strip in ''Woman's Day'' magazine and daily newspaper comics pages. General Foods also marketed Grape-Nuts ...
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Grapenuts Ad 1931
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. and Allied Forces in wartime operations before 1944. A 1939 ad campaign by cartoonist Walter Hoban continued his ''Jerry on the Job'' comic strip in ''Woman's Day'' magazine and daily newspaper comics pages. General Foods also marketed Grape-Nuts ...
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Grape-Nuts Advertisement 1900
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. and Allied Forces in wartime operations before 1944. A 1939 ad campaign by cartoonist Walter Hoban continued his ''Jerry on the Job'' comic strip in ''Woman's Day'' magazine and daily newspaper comics pages. General Foods also marketed Grape-Nuts ...
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Post Consumer Brands
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Chips Ahoy!, Golden Crisp, Grape-Nuts, Honeycomb, Oreo O's, Pebbles, and Waffle Crisp, among others. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients’ diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, ...
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Walter Hoban
Walter C. Hoban (1890 - November 22, 1939) was an American cartoonist best known for his comic strip ''Jerry on the Job''. Born in Philadelphia, Hoban came from a newspaper family. His brother Edwin was with ''The Philadelphia Inquirer'', and his father was the city editor and a political and editorial writer with the ''Public Ledger (Philadelphia), Philadelphia Public Ledger''. The young Hoban attended parochial schools and Saint Joseph's University, Saint Joseph's College, but he dropped out in 1907 to take a job at Philadelphia's ''North American'' newspaper, as he recalled, "There I made borders for pictures of the 'murdered man' et al. I drew the borders and the ads so carefully that they made me sporting cartoonist, and I was allowed to see the ball games free. This lasted until late in 1913 when the call of N.Y listened good. Then I joined the Hearst's collection of trained pencil pushers—and have been gaining weight every since." ''Jerry on the Job'' In 1913, invi ...
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Breakfast Cereal
Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies. Although warm cereals like porridge and grits have the longest history, ready-to-eat cold cereals appeared around the late 19th century, and are most often mixed with milk (traditionally cow's milk), but can also be paired with yogurt instead or eaten plain. Fruit or Nut (fruit), nuts are sometimes added. Many cereals are produced via Food extrusion, extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. In the United States, cereals are often Food fortification, fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals have a high sugar content ("sugar cerea ...
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Euell Gibbons
Euell Theophilus Gibbons (September 8, 1911 – December 29, 1975) was an outdoorsman and early health food advocate, promoting eating wild foods during the 1960s. Early career Gibbons was born in Clarksville, Texas, on September 8, 1911, and spent much of his youth in the hilly terrain of northwestern New Mexico. His father drifted from job to job, usually taking his family (a wife and four children) with him.McPhee, John. "A Forager." In ''A Roomful of Hovings and Other Profiles''. Farrar, Straus and Giroux, 1968, pp. 65-118. Originally published in ''The New Yorker'', April 6, 1968, pp. 45-104. Informative profile of Gibbons recounts the two men's week-long November camping trip, made without aid of fishing rod or shotgun, subsisting on foodstuffs gathered along their route in central Pennsylvania. During one difficult interval of homesteading, Gibbons began foraging for local plants and berries to supplement the family diet. After leaving home at 15, he drifted throughou ...
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Jerry On The Job
''Jerry on the Job'' was a comic strip by cartoonist Walter Hoban which was set in a railroad station. Syndicated by William Randolph Hearst's International Feature Service, it ran from 1913 into the 1930s. Origins When Hoban was given only a weekend to devise a comic strip, he created ''Jerry on the Job'', about pint-size Jerry Flannigan, initially employed as an office boy and then in a variety of other jobs. The strip was launched on December 29, 1913. Comics historian Don Markstein's Toonopedia, Don Markstein described Hoban's character and work situations: :Jerry was about the size of a five-year-old who was small for his age, and proportioned like an infant (larger head as compared with the rest of his body) only more so—Jerry was only two heads tall; i.e., the remainder of him, all put together, was about as big as his head... After a year or two, he began moving from job to job. He was a retail clerk, a messenger boy, even a prize fighter (at his size!) and other thing ...
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Woman's Day
''Woman's Day'' is an American women's monthly magazine that covers such topics as homemaking, food, nutrition, physical fitness, physical attractiveness, and fashion. The print edition is one of the Seven Sisters magazines. The magazine was first published in 1931 by The Great Atlantic & Pacific Tea Company; the current publisher is Hearst Corporation. History A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores. Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded ''Woman's Day'' in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (¢ today), the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's ''Jerry on the Job'' c ...
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John Harvey Kellogg
John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American medical doctor, nutritionist, inventor, health activist, eugenicist, and businessman. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan. The sanitarium was founded by members of the Seventh-Day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. Several popular misconceptions falsely attribute various cultural practices, inventions, and historical events to Kellogg. Theologically, his views went against many of the traditional tenets of Nicene Christianity. As Seventh-Day Adventist Church beliefs shifted towards orthodox Trinitarianism during the 1890s, Adventists within the denominations were "unable to accommodate the essentially liberal understanding of Christianity" exhibited by Kellogg, viewing his theology as p ...
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Breakfast Cereal
Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies. Although warm cereals like porridge and grits have the longest history, ready-to-eat cold cereals appeared around the late 19th century, and are most often mixed with milk (traditionally cow's milk), but can also be paired with yogurt instead or eaten plain. Fruit or Nut (fruit), nuts are sometimes added. Many cereals are produced via Food extrusion, extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. In the United States, cereals are often Food fortification, fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals have a high sugar content ("sugar cerea ...
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General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Post after she inherited the established cereal business from her father C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria Group, Inc.) for $5.6 billion, the largest non-oil acquisition to that time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft Foods. "General Foods" was dropped from the corporate name in 1995; a line of caffeinated hot beverage mixes continued to carry the General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Company, founded by C. W. Post in 1895 in Battle Creek, Michigan. Post was a patient at the Battle C ...
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Jungle Ration
The Jungle Ration (or "J-Ration") was a dry, lightweight United States military ration developed by the U.S. Army in World War II for soldiers on extended missions in tropical regions. Origins, development, and use Prior to World War II, during field exercises in Panama and other jungle regions, it was determined that standard heavy canned or 'wet' rations were unsuited to soldiers on foot carrying out extended missions in jungle or tropical environments with an abundance of water sources. Testing in Panama by units of the U.S. Army showed that a dry ration that could be easily decanted into waterproof bags for individual use would best suit jungle infantrymen carrying their own supplies while on foot, to be rehydrated as necessary from local water sources. The Jungle ration was originally based on foods carried by American civilians, such as geologists and engineers, prior to World War II. Kearny, Cresson H. (Maj), ''Jungle Snafus...And Remedies'', Oregon Institute (1996), p. 28 ...
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