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Gorilla (advertisement)
''Gorilla'' is a British advertising campaign launched by the advertising agency Fallon London on behalf of Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as well as sponsored events and an organised internet presence (contracted out to Hyper).Cadbury risks Phil Collins revival with gorilla drummer ''Brand Republic'', 30 August 2007. Retrieved 6 November 2007. The total cost of the campaign is estimated at £6.2 million. The central television advertisement was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cadbury Schweppes
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Buckinghamshire, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 ''The Daily Telegraph'' named Cadbury among Britain's most successful exports. Cadbury was founded in 1824, in Birmingham, England, by John Cadbury (1801–1889), a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island country by area, covering . New Zealand is about east of Australia across the Tasman Sea and south of the islands of New Caledonia, Fiji, and Tonga. The country's varied topography and sharp mountain peaks, including the Southern Alps, owe much to tectonic uplift and volcanic eruptions. New Zealand's capital city is Wellington, and its most populous city is Auckland. The islands of New Zealand were the last large habitable land to be settled by humans. Between about 1280 and 1350, Polynesians began to settle in the islands and then developed a distinctive Māori culture. In 1642, the Dutch explorer Abel Tasman became the first European to sight and record New Zealand. In 1840, representatives of the United Kingdom and Māori chiefs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coronation Street
''Coronation Street'' is an English soap opera created by Granada Television and shown on ITV since 9 December 1960. The programme centres around a cobbled, terraced street in Weatherfield, a fictional town based on inner-city Salford. Originally broadcast twice weekly, the series began airing six times a week in 2017. The programme was conceived by scriptwriter Tony Warren. Warren's initial proposal was rejected by the station's founder Sidney Bernstein, but he was persuaded by producer Harry Elton to produce the programme for 13 pilot episodes, and the show has since become a significant part of English culture. ''Coronation Street'' is made by ITV Granada at MediaCityUK and shown in all ITV regions, as well as internationally. In 2010, upon its 50th anniversary, the series was recognised by Guinness World Records, as the world's longest-running television soap opera. Initially influenced by the conventions of kitchen sink realism, ''Coronation Street'' is noted for its ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pitch (filmmaking)
In filmmaking, a pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay. The expression is borrowed from "sales pitch". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project.Steiff, p. 58 Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker's project, such as a plot synopsis and budgeting values. Sometimes, filmmakers will produce an independent pitch trailer as a part of the package to help potential financiers better visualize the project and the filmmaker's vision. Though pitches are usually made on the basis of a full scr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drum Fill
In popular music, a fill is a short musical passage, riff, or rhythmic sound which helps to sustain the listener's attention during a break between the phrases of a melody. "The terms riff and fill are sometimes used interchangeably by musicians, but hilethe term riff usually refers to an exact musical phrase repeated throughout a song", a fill is an improvised phrase played during a section where nothing else is happening in the music. While riffs are repeated, fills tend to be varied over the course of a song. For example, a drummer may fill in the end of one phrase with a sixteenth note hi-hat pattern, and then fill in the end of the next phrase with a snare drum figure. In drumming, a fill is defined as a "short break in the groove—a lick that 'fills in the gaps' of the music and/or signals the end of a phrase. It's akin to a mini-solo." A fill may be played by rock or pop instruments such as the electric lead guitar, bass, organ, drums or by other instruments such as s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drum Kit
A drum kit (also called a drum set, trap set, or simply drums) is a collection of drums, cymbals, and other auxiliary percussion instruments set up to be played by one person. The player ( drummer) typically holds a pair of matching drumsticks, one in each hand, and uses their feet to operate a foot-controlled hi-hat and bass drum pedal. A standard kit may contain: * A snare drum, mounted on a stand * A bass drum, played with a beater moved by a foot-operated pedal * One or more tom-toms, including rack toms and/or floor toms * One or more cymbals, including a ride cymbal and crash cymbal * Hi-hat cymbals, a pair of cymbals that can be manipulated by a foot-operated pedal The drum kit is a part of the standard rhythm section and is used in many types of popular and traditional music styles, ranging from rock and pop to blues and jazz. __TOC__ History Early development Before the development of the drum set, drums and cymbals used in military and orchestral m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gorilla
Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or five subspecies. The DNA of gorillas is highly similar to that of humans, from 95 to 99% depending on what is included, and they are the next closest living relatives to humans after chimpanzees and bonobos. Gorillas are the largest living primates, reaching heights between 1.25 and 1.8 metres, weights between 100 and 270 kg, and arm spans up to 2.6 metres, depending on species and sex. They tend to live in troops, with the leader being called a silverback. The Eastern gorilla is distinguished from the Western by darker fur colour and some other minor morphological differences. Gorillas tend to live 35–40 years in the wild. The oldest gorilla known is Fatou (b. 1957), who is still alive at the advanced age of 65 years. Gorillas' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tracking Shot
A tracking shot is any shot where the camera follows backward, forward or moves alongside the subject being recorded. In cinematography, the term refers to a shot in which the camera is mounted on a camera dolly that is then placed on rails – like a railroad track. As a result, this type of shot is often referred to as a dolly shot. A handheld steadycam or gimbal may also be used for smaller scale productions. The camera is then pushed along the track while the scene is being filmed or moved manually when using a handheld rig. The technique is often used to follow a subject that would otherwise leave the frame (ergo, it is often called a following shot), such as an actor or vehicle in motion. In this spirit, any conveyance, such as a motorized vehicle like a car, may also be used to create a tracking shot. A handheld or Steadicam mounted camera following a similar trajectory is called a tracking shot as well. While the core idea is that the camera moves parallel to its subjec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouGov
YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and since December 2017 it has owned Galaxy Research, an Australian market research company. History YouGov was founded in the UK in May 2000 by Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi. In 2001 they engaged BBC political analyst Peter Kellner, who became chairman, and then from 2007 to 2016, President. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers, was acquired by the company. Galaxy Research Galaxy Research was an Australian market researching company that provided opinion polling for state and federal politics. Its polls were published in News Limi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opinion Poll
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tallies of voter preferences reported on Telegram Messenger to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, ''The Literary Digest'' embarked on a national survey (partly as a circulation-raising exercise) and correc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
