filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...

, a pitch is a concise verbal (and sometimes visual) presentation of an idea for a

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

TV series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed betw ...

generally made by a

screenwriter A screenplay writer (also called screenwriter, scriptwriter, scribe or scenarist) is a writer who practices the craft of screenwriting, writing screenplays on which mass media, such as films, television programs and video games, are based. ...

film director A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, p ...

to a

film producer A film producer is a person who oversees film production. Either employed by a production company or working independently, producers plan and coordinate various aspects of film production, such as selecting the script, coordinating writing, di ...

or studio executive in the hope of attracting

development Development or developing may refer to: Arts *Development hell, when a project is stuck in development *Filmmaking, development phase, including finance and budgeting *Development (music), the process thematic material is reshaped * Photograph ...

finance to pay for the writing of a screenplay. The expression is borrowed from "

sales pitch As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the produ ...

". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project.Steiff, p. 58 Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker's project, such as a plot synopsis and budgeting values. Sometimes, filmmakers will produce an independent pitch trailer as a part of the package to help potential financiers better visualize the project and the filmmaker's vision. Though pitches are usually made on the basis of a full

script Script may refer to: Writing systems * Script, a distinctive writing system, based on a repertoire of specific elements or symbols, or that repertoire * Script (styles of handwriting) ** Script typeface, a typeface with characteristics of handw ...

teleplay A teleplay is a screenplay or script used in the production of a scripted television program or series. In general usage, the term is most commonly seen in reference to a standalone production, such as a television film, a television play, or an ...

animated Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...

productions for both film and television are often pitched on the basis of storyboards alone. For example, the animated television show ''

Phineas and Ferb ''Phineas and Ferb'' is an American animated musical-comedy television series created by Dan Povenmire and Jeff "Swampy" Marsh for Disney Channel and Disney XD. Produced by Disney Television Animation, the series was originally broadcast as ...

'' was pitched from a storyboard. Co-founders of the project,

Dan Povenmire Daniel Kingsley Povenmire ( ; born September 18, 1963) is an American animator, writer, director, producer, and voice actor. With Jeff "Swampy" Marsh, Povenmire co-created the Disney animated series ''Phineas and Ferb'' and '' Milo Murphy's Law' ...

and

Jeff "Swampy" Marsh Jeff "Swampy" Marsh (; born Jeffrey Kent Dudman; December 9, 1960) is an American animator, writer, director, producer, and voice actor. He is known for several animated television series, most notably as an executive producer and the voice of ...

, needed to convince overseas executives for

The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...

greenlight To green-light is to give permission to proceed with a project. The term is a reference to the green traffic signal, indicating "go ahead". Film industry In the context of the film and television industries, to green-light something is to ...

the series, so they drew a storyboard and recorded it as a reel. They then mixed it and dubbed it over with sound effects, voices, and narrative, then sent the recording to the executives, who accepted it. Television pitches can also be devised by the network or company that produces the program. Certain networks are pitched the idea of including a character in a series in order to boost ratings. Such pitches have been used with "Oliver" in ''

The Brady Bunch ''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family with six children. The show aired for five seasons and, afte ...

'' and "Luke" on ''

Growing Pains ''Growing Pains'' is an American television sitcom created by Neal Marlens that aired on ABC from September 24, 1985, to April 25, 1992. The show ran for seven seasons, consisting of 166 episodes. The series followed the misadventures of the Se ...

''.Alberti, p. 144 Networks also try to force their ideas on series' producers through their pitches, though their approach is business-oriented and their ideas are generally not favored by writers and viewers. In 1992, the crew of the animated series ''

Rugrats ''Rugrats'' is an American animated television series created by Arlene Klasky, Gábor Csupó, and Paul Germain for Nickelodeon. The show focuses on a group of toddlers; most prominently— Tommy, Chuckie, Angelica, and twins Phil and Lil, a ...

'' was approached by

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

, which pitched the idea of a ''Rugrats''

Hanukkah or English translation: 'Establishing' or 'Dedication' (of the Temple in Jerusalem) , nickname = , observedby = Jews , begins = 25 Kislev , ends = 2 Tevet or 3 Tevet , celebrations = Lighting candles each night. ...

special.

Paul Germain Paul Lazarus Germain (born June 6, 1959) is an American writer, director, and producer. Among the shows Germain has written, produced or directed are ''Rugrats'', '' Recess'', "The Big Splash" from ''Even Stevens'', ''Lloyd in Space'', and '' The ...

, co-creator of the series, responded by suggesting a

passover Passover, also called Pesach (; ), is a major Jewish holiday that celebrates the Biblical story of the Israelites escape from slavery in Egypt, which occurs on the 15th day of the Hebrew month of Nisan, the first month of Aviv, or spring. ...

special, which he dubbed a "funny idea." After they closed production for that special, they began considering the Hanukkah special and eventually created it in 1996 as the episode "

A Rugrats Chanukah "A Rugrats Chanukah" (titled onscreen as simply "Chanukah" and sometimes called the "Rugrats Chanukah Special") is the first episode of the fourth season of the American animated television series ''Rugrats'' (and the sixty-sixth episode overall). ...

References

Further reading