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Sales Pitch
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organisation looking to obtain supplies or services, for example in a commissioning context. Elements First impression The first visual and audible impression upon a market or client can appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller. A way of luring in the potentia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Selling Technique
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including '' salesclerk'', ''shop assistant'', and ''re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Selling Techniques
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including '' salesclerk'', ''shop assistant'', and ''re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barker (occupation)
A barker, often a carnival barker, is a person who attempts to attract patrons to entertainment events, such as a circus or funfair, by exhorting passing members of the public, announcing attractions of show, and emphasizing variety, novelty, beauty, or some other enticing feature of the show. A barker would often conduct a brief free show, introducing performers and describing acts to be given at the feature performance. Professional barkers strongly disliked the term and instead referred to themselves as "talkers". Perhaps the most famous fictional barkers are Billy Bigelow, the protagonist of Rodgers and Hammerstein's classic stage musical ''Carousel'', and Tin Man, a supporting protagonist from the 1978 musical film ''The Wiz'' portrayed by Nipsey Russell. Bigelow, in turn was an Americanized version of Liliom, the protagonist of Hungarian author Ferenc Molnár's non-musical play ''Liliom'', on which ''Carousel'' is based. The term barker has been adapted in modern times to d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feedback
Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop. The system can then be said to ''feed back'' into itself. The notion of cause-and-effect has to be handled carefully when applied to feedback systems: History Self-regulating mechanisms have existed since antiquity, and the idea of feedback had started to enter economic theory in Britain by the 18th century, but it was not at that time recognized as a universal abstraction and so did not have a name. The first ever known artificial feedback device was a float valve, for maintaining water at a constant level, invented in 270 BC in Alexandria, Egypt. This device illustrated the principle of feedback: a low water level opens the valve, the rising water then provides feedback into the system, closing the valve when the required level is reached. This then reoccurs in a circular fashion as the water level fluctuates. Centrifugal governors were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Capital Goods
The economic concept of a capital good (also called complex product systems (CoPS),H. Rush, "Managing innovation in complex product systems (CoPS)," IEE Colloquium on EPSRC Technology Management Initiative (Engineering & Physical Sciences Research Council), London, UK, 1997, pp. 4/1-4/4, doi: 10.1049/ic:19971215. and means of production) is as a "...series of heterogeneous commodities, each having specific technical characteristics ..." in the form of a durable good that is used in the production of goods or services. Capital goods are a particular form of economic good and are tangible property. A society acquires capital goods by saving wealth that can be invested in the means of production. People use them to produce other goods or services within a certain period. Machinery, tools, buildings, computers, or other kinds of equipment that are involved in the production of other things for sale are capital goods. The owners of the capital good can be individuals, households, corp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Selling
Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts). Multi-Level Marketing is usually known as MLM. A single level direct selling involve mainly sale effort by the sales person, or named as an agent or a distributor. MLM would require more leadership and team work as products are sold through the network of many distributors, termed as business partners in many cases. According to the FTC: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer." Modern direct selling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Solution Selling
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that the proposed new product produces improved outcomes and successfully resolves the customer problem. Business-to-business sales (B2B) organizations are more likely to use solution selling and similar sales methodologies. Solution selling has value and application in high complexity sales and selling situations. This complexity can be the result of existing customer circumstances, or the proposed combination of new products required, or a combination of each, such that the seller and the buyer must consider and compare many interrelated factors to achieve the desired solution and outcome. Enterprise-class software development projects, technical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attention
Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, only less than 1% of the visual input data (at around one megabyte per second) can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsychology. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopkeeper
A shopkeeper is a retail merchant or tradesman; one who owns or operates a small store or shop. Generally, shop employees are not shopkeepers, but are often incorrectly referred to as such. At larger companies, a shopkeeper is usually referred to as a manager, since the owner is not able to manage the business being a single shopkeeper, so this term could apply to larger firms (in particular, multiple shops) generally and be a separate duty. Job descriptions Shopkeepers may manage their own independent corner shop or run a franchise store on behalf of a retail chain. Unlike store managers who usually work for a large retailer, shopkeepers normally have overall responsibility for a store. Independent shopkeepers include (but are not limited to) grocers, corner shopkeepers, newsagents, butchers, bakers, booksellers, florists, and antique dealers. A shopkeeper may serve clients at a counter and carry out other duties such as taking customer payments, giving change, helping custo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Want
The idea of want can be examined from many perspectives. In secular societies want might be considered similar to the emotion desire, which can be studied scientifically through the disciplines of psychology or sociology. Want might also be examined in economics as a necessary ingredient in sustaining and perpetuating capitalist societies that are organised around principles like consumerism. Alternatively want can be studied in a non-secular, spiritual, moralistic or religious way, particularly by Buddhism but also Christianity, Islam and Judaism. In economics, a want is something that is desired. It is said that every person has unlimited wants, but limited resources (economics is based on the assumption that only limited resources are available to us). Thus, people cannot have everything they want and must look for the most affordable alternatives. Wants are often distinguished from needs. A need is something that is necessary for wiktionary:survival, survival (such as food an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
