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General Reader
In nonfictional literature, the general reader is the target audience consisting of those without a specialized knowledge of a particular subject. The American writer Brander Matthews described the general reader as "the average man and woman of average intelligence and of average education." In the Victorian era, the increase in scientific writing for general readers began as access to formal education spread among the general public, leading to the genre known as pop science. The idea of targeting books for general readers has been criticized by academics Alison Jones and Leah Tether, who both consider the concept to be ill-defined and unhelpful for reaching audiences. Tether notes the widespread usage of the term by 1931, with the American librarian Douglas Waples Douglas Waples (March 3, 1893 – April 25, 1978) was a pioneer of the University of Chicago Graduate Library School in the areas of print communication and reading behavior. Waples authored one of the first b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-fiction
Non-fiction (or nonfiction) is any document or content (media), media content that attempts, in good faith, to convey information only about the real life, real world, rather than being grounded in imagination. Non-fiction typically aims to present topics Objectivity (philosophy), objectively based on historical, scientific, and empirical information. However, some non-fiction ranges into more subjective territory, including sincerely held opinions on real-world topics. Often referring specifically to prose writing, non-fiction is one of the two fundamental approaches to narrative, story and storytelling, in contrast to narrative fiction, which is largely populated by imaginary characters and events. Non-fiction writers can show the reasons and consequences of events, they can compare, contrast, classify, categorise and summarise information, put the facts in a logical or chronological order, infer and reach conclusions about facts, etc. They can use graphic, structural and prin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brander Matthews
James Brander Matthews (February 21, 1852 – March 31, 1929) was an American academic, writer and literary critic. He was the first full-time professor of dramatic literature at Columbia University in New York and played a significant role in establishing theater as a subject worthy of formal study by academics. His interests ranged from Shakespeare, Molière, and Ibsen to French boulevard comedies, folk theater, and the new realism of his own time. Early life Matthews was born to a wealthy family in New Orleans and grew up in New York City. He attended Columbia College of Columbia University, Columbia College, graduating in 1871. There, he was a member of the Philolexian Society and the fraternity of Delta Psi (St. Anthony Hall). He graduated from Columbia Law School in 1873.Negus, W. H. (1900).Delta Psi". In Maxwell, W. J. (ed.). ''Greek Lettermen of Washington''. New York, New York: The Umbdenstock Publishing Co. pp. 231–234. However, he demonstrated no real interest in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Victorian Era
In the history of the United Kingdom and the British Empire, the Victorian era was the reign of Queen Victoria, from 20 June 1837 until her death on 22 January 1901. Slightly different definitions are sometimes used. The era followed the Georgian era and preceded the Edwardian era, and its later half overlaps with the first part of the ''Belle Époque'' era of continental Europe. Various liberalising political reforms took place in the UK, including expanding the electoral franchise. The Great Famine (Ireland), Great Famine caused mass death in Ireland early in the period. The British Empire had relatively peaceful relations with the other great powers. It participated in various military conflicts mainly against minor powers. The British Empire expanded during this period and was the predominant power in the world. Victorian society valued a high standard of personal conduct across all sections of society. The Victorian morality, emphasis on morality gave impetus to soc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scientific Literature
Scientific literature encompasses a vast body of academic papers that spans various disciplines within the natural and social sciences. It primarily consists of academic papers that present original empirical research and theoretical contributions. These papers serve as essential sources of knowledge and are commonly referred to simply as "the literature" within specific research fields. The process of academic publishing involves disseminating research findings to a wider audience. Researchers submit their work to reputable journals or conferences, where it undergoes rigorous evaluation by experts in the field. This evaluation, known as peer review, ensures the quality, validity, and reliability of the research before it becomes part of the scientific literature. Peer-reviewed publications contribute significantly to advancing our understanding of the world and shaping future research endeavors. Original scientific research first published in scientific journals co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Popular Science
Popular science (also called pop-science or popsci) is an interpretation of science intended for a general audience. While science journalism focuses on recent scientific developments, popular science is more broad ranging. It may be written by professional science journalists or by scientists themselves. It is presented in many forms, including books, film and television documentaries, magazine articles, and web pages. History Before the modern specialization and professionalization of science, there was often little distinction between "science" and "popular science", and works intended to share scientific knowledge with a general reader existed as far back as Greek and Roman antiquity. Without these popular works, much of the scientific knowledge of the era might have been lost. For example, none of the original works of the Greek astronomer Eudoxus (4th century BC) have survived, but his contributions were largely preserved due to the didactic poem '' Phenomena'' writte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alison Jones
Barbara Alison Jones is a New Zealand academic who works in the field of sociology of education. She is the great-great-great granddaughter of Andrew Buchanan, New Zealand politician 1862–1874; great-great granddaughter of William Baldwin New Zealand politician 1863–1867; great granddaughter of Admiral William Oswald Story of the British Royal Navy. She has two sons, Finn McCahon Jones and Frey McCahon Jones Education and career Jones studied at Auckland for her Doctor of Education, entitled "'At School I've Got a Chance...': social reproduction in a New Zealand secondary school". In 2004, Jones was selected to give the Herbison Lecture by the New Zealand Association for Research in Education. In 2005, she was promoted to Professor in Te Puna Wānanga, School of Māori and Indigenous Education at the University of Auckland. In 2014, she won the Dame Joan Metge medal. She was selected as one of the Royal Society Te Apārangi's 150 women in 150 words in 2017. In the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Douglas Waples
Douglas Waples (March 3, 1893 – April 25, 1978) was a pioneer of the University of Chicago Graduate Library School in the areas of print communication and reading behavior. Waples authored one of the first books on library research methodology, a work directed at students supervised through correspondence courses. Jesse Shera credits Waples’s scholarly research into the social effects of reading as the foundation for the approaches to the study of knowledge known as social epistemology. In 1999, '' American Libraries'' named him one of the "100 Most Important Leaders We Had in the 20th Century". Biography Waples was born in Philadelphia, Pennsylvania. Waples earned bachelor's and master's degrees from Haverford College in 1914 and 1915 and a second master's degree from Harvard University in 1917. After marrying Eleanor Jackson Cary and spending a year in France studying educational psychology, Waples returned to earn a doctoral degree from the University of Pennsylva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reading (process)
Reading is the process of taking in the sense or meaning of symbols, often specifically those of a written language, by means of Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifaceted process involving such areas as word recognition, orthography (spelling), Alphabetic principle, alphabetics, phonics, phonemic awareness, vocabulary, comprehension, fluency, and motivation. Other types of reading and writing, such as pictograms (e.g., a hazard symbol and an emoji), are not based on speech-based writing systems. The common link is the interpretation of symbols to extract the meaning from the visual notations or tactile signals (as in the case of braille). Overview Reading is generally an individual activity, done silently, although on occasion a person reads out loud for other listeners; or reads aloud for one's own use, for better comprehension. Before the reintroduction of Palaeography, separated text (spaces betwe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
