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Gekås
Gekås Ullared AB is a Swedish superstore in Ullared, Sweden, founded in 1963 by Göran Karlsson as ''Ge-kås Manufaktur''. It had an annual turnover of SEK 4.2 billion in 2010, with a total store area of over in addition to a storage area just a few hundred yards away. In 2013, Malin Helde became CEO of the store, while Boris Lennerhov became CEO of the parent company. The store is visited annually by approximately 4.5 million customers, with the 2007 record of 26,200 for a single day, and the average customer travelling 150 km to get to the store. The store has recently opened a camping ground and a motel to accommodate long distance travellers. It has been known for avoiding conventional advertising, instead relying on word of mouth. For three years starting in 2011, a reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional acto ...
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Gekås AB
Gekås Ullared AB is a Swedish superstore in Ullared, Sweden, founded in 1963 by Göran Karlsson (businessman), Göran Karlsson as ''Ge-kås Manufaktur''. It had an annual turnover of Swedish kronor, SEK 4.2 billion in 2010, with a total store area of over in addition to a storage area just a few hundred yards away. In 2013, Malin Helde became CEO of the store, while Boris Lennerhov became CEO of the parent company. The store is visited annually by approximately 4.5 million customers, with the 2007 record of 26,200 for a single day, and the average customer travelling 150 km to get to the store. The store has recently opened a camping ground and a motel to accommodate long distance travellers. It has been known for avoiding conventional advertising, instead relying on Word-of-mouth marketing, word of mouth. For three years starting in 2011, a reality television series, ''Ullared (TV series), Ullared'', was filmed in and around the store. It aired in both Norway and Sweden. ...
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Ullared
Ullared is a locality situated in Falkenberg Municipality, Halland County, Sweden, with 791 inhabitants in 2010. The village hosts a large department store, Gekås. It is the largest store in both Sweden and Scandinavia, and the growth of the store has made ''Ullared'' more or less synonymous with ''low prices'' among Swedes. A large number of stores, usually in the lower price range, have been established in the village since the early 1990s. History Historical railway crossing Two railways built in the late 19th century and early 20th century, the Falkenberg railway (Falkenberg–Limmared, also called Pyttebanan) and WbÄJ (Varberg– Ätran 1911–1961), had a station in Ullared, which gave it an advantage compared to surrounding villages. The railways closed around 1960. The following decade saw a lot of housing construction and the establishment of many shops and an increase in publishing services. Pyttebanans hike and bicycle path Portions of the Pyttebanan is today res ...
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Ullared (TV Series)
Ullared is a locality situated in Falkenberg Municipality, Halland County, Sweden, with 791 inhabitants in 2010. The village hosts a large department store, Gekås. It is the largest store in both Sweden and Scandinavia, and the growth of the store has made ''Ullared'' more or less synonymous with ''low prices'' among Swedes. A large number of stores, usually in the lower price range, have been established in the village since the early 1990s. History Historical railway crossing Two railways built in the late 19th century and early 20th century, the Falkenberg railway (Falkenberg–Limmared, also called Pyttebanan) and WbÄJ (Varberg– Ätran 1911–1961), had a station in Ullared, which gave it an advantage compared to surrounding villages. The railways closed around 1960. The following decade saw a lot of housing construction and the establishment of many shops and an increase in publishing services. Pyttebanans hike and bicycle path Portions of the Pyttebanan is today res ...
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Falkenberg Municipality
Falkenberg Municipality (''Falkenbergs kommun'') is a municipality in Halland County on the Swedish west coast. The town Falkenberg is the municipal seat. The municipality was created in 1971 when the ''City of Falkenberg'' was amalgamated with six rural municipalities (themselves formed by the 1952 local government reform) and part of a seventh. There are 24 original entities within the area. Today, Falkenberg holds a strong position in the food and beverage industry with companies such as Arla Foods, Carlsberg and SIA Glass having plants in the city. In the inland Gekås, a major department store, draws visitors from all over the country. Falkenberg is also a tourist city, mainly for its many beaches. Economy The main income for the Municipality is tourism from around Sweden, Germany, Denmark, Holland and Norway. The food industry is important. Here has Carlsberg Brewery a plant with 570 employees and Arla Foods who makes cheese has a factory with 400 employees. Other import ...
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Göran Karlsson (businessman)
Göran Karlsson (born 10 July 1963) is a Swedish former ice sledge hockey player. He won medals for Sweden at the 1994 Winter Paralympics, 1998 Winter Paralympics and 2002 Winter Paralympics. He also played in the 2006 Winter Paralympics and the 2018 Winter Paralympics ) , nations = 49 , athletes = 569 , events = 80 in 6 sports , opening = 9 March , closing = 18 March , opened_by = President Moon Jae-in , cauldron = Kim Eun-jung Seo Soon-seok , stadium = Pyeongchang Olympic .... References Living people Paralympic sledge hockey players for Sweden Swedish sledge hockey players Paralympic bronze medalists for Sweden Paralympic gold medalists for Sweden 1994 Winter Paralympians of Sweden 1998 Winter Paralympians of Sweden 2002 Winter Paralympians of Sweden 2006 Winter Paralympians of Sweden 2018 Winter Paralympians of Sweden Ice sledge hockey players at the 1994 Winter Paralympics Ice sledge hockey players at the 1998 Winter Par ...
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Falkenberg
Falkenberg is a Urban areas in Sweden, locality and the seat of Falkenberg Municipality, Halland County, Sweden, with 27,813 inhabitants in 2019 (out of a municipal total of about 45,000). It is located at the mouth of river Ätran (river), Ätran. The name consists of the Swedish words for falcon (''falk'') and mountain (''berg''). Falkenberg is a popular tourist destination in the summers, and the main beach of the town is Skrea strand. History In the early part of the 13th century the Danish king built a Falkenberg (fort), fort on the east shore of the river Ätran (river), Ätran, which eventually would give the town its name. Halland was at that time part of Denmark. It is known that falconry was pursued in the area. However, in Hallandia antiqua et hodierna, that specified a location ("mountain") where the falconry should have taken place, and which should have given name to the town, has later been shown to be incorrect. The area north of Ätran was from time to time ...
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Patrik Levin
Patrick may refer to: *Patrick (given name), list of people and fictional characters with this name *Patrick (surname), list of people with this name People *Saint Patrick (c. 385–c. 461), Christian saint *Gilla Pátraic (died 1084), Patrick or Patricius, Bishop of Dublin *Patrick, 1st Earl of Salisbury (c. 1122–1168), Anglo-Norman nobleman * Patrick (footballer, born 1983), Brazilian right-back *Patrick (footballer, born 1985), Brazilian striker *Patrick (footballer, born 1992), Brazilian midfielder *Patrick (footballer, born 1994), Brazilian right-back *Patrick (footballer, born May 1998), Brazilian forward *Patrick (footballer, born November 1998), Brazilian attacking midfielder *Patrick (footballer, born 1999), Brazilian defender *Patrick (footballer, born 2000), Brazilian defender *John Byrne (Scottish playwright) (born 1940), also a painter under the pseudonym Patrick *Don Harris (wrestler) (born 1960), American professional wrestler who uses the ring name Patrick Film * ...
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Chairman
The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the group, presides over meetings of the group, and conducts the group's business in an orderly fashion. In some organizations, the chairperson is also known as ''president'' (or other title). In others, where a board appoints a president (or other title), the two terms are used for distinct positions. Also, the chairman term may be used in a neutral manner not directly implying the gender of the holder. Terminology Terms for the office and its holder include ''chair'', ''chairperson'', ''chairman'', ''chairwoman'', ''convenor'', ''facilitator'', '' moderator'', ''president'', and ''presiding officer''. The chairperson of a parliamentary chamber is often called the ''speaker''. ''Chair'' has been used to refer to a seat or office of authority ...
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Swedish Krona
The krona (; plural: ''kronor''; sign: kr; code: SEK) is the official currency of the Kingdom of Sweden. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it but, especially in the past, it sometimes preceded the value. In English, the currency is sometimes referred to as the Swedish crown, as means "crown" in Swedish. The Swedish krona was the ninth-most traded currency in the world by value in April 2016. One krona is subdivided into 100 ''öre'' (singular; plural ''öre'' or ''ören'', where the former is always used after a cardinal number, hence "50 öre", but otherwise the latter is often preferred in contemporary speech). However, all öre coins were discontinued from 30 September 2010. Goods can still be priced in ''öre'', but all sums are rounded to the nearest krona when paying with cash. The word ''öre'' is ultimately derived from the Latin word for gold (''aurum''). History ...
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Swedish Kronor
The krona (; plural: ''kronor''; sign: kr; code: SEK) is the official currency of the Kingdom of Sweden. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it but, especially in the past, it sometimes preceded the value. In English, the currency is sometimes referred to as the Swedish crown, as means "crown" in Swedish. The Swedish krona was the ninth-most traded currency in the world by value in April 2016. One krona is subdivided into 100 ''öre'' (singular; plural ''öre'' or ''ören'', where the former is always used after a cardinal number, hence "50 öre", but otherwise the latter is often preferred in contemporary speech). However, all öre coins were discontinued from 30 September 2010. Goods can still be priced in ''öre'', but all sums are rounded to the nearest krona when paying with cash. The word ''öre'' is ultimately derived from the Latin word for gold (''aurum''). History Th ...
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Word-of-mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: * build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), * indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), * direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are use ...
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