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Gail Tilden
Gail Tilden is an American marketing manager and consultant. She formerly worked at Nintendo of America where she was instrumental in helping with the advertising of the Nintendo Entertainment System's introduction to the North American market, and establishing the ''Nintendo Power'' magazine. Career Nintendo Tilden joined Nintendo of America (NoA) in July 1983 and by September was named the Advertising Manager for the company. At this time, Nintendo was primarily focused on arcade games though had just released its first home console, the Famicom, in Japan. Within the United States, the video game market had just crashed, in part due to oversaturation of the market by unlicensed third-party games for the home consoles of the time. Nintendo waited for some time to bring the Famicom into the United States, and sought to position it to avoid the pitfalls that had led to the 1983 crash. Tilden was part of the team to figure out how to bring the system to U.S. to appeal to consumers ...
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Brackets
A bracket is either of two tall fore- or back-facing punctuation marks commonly used to isolate a segment of text or data from its surroundings. Typically deployed in symmetric pairs, an individual bracket may be identified as a 'left' or 'right' bracket or, alternatively, an "opening bracket" or "closing bracket", respectively, depending on the directionality of the context. Specific forms of the mark include parentheses (also called "rounded brackets"), square brackets, curly brackets (also called 'braces'), and angle brackets (also called 'chevrons'), as well as various less common pairs of symbols. As well as signifying the overall class of punctuation, the word "bracket" is commonly used to refer to a specific form of bracket, which varies from region to region. In most English-speaking countries, an unqualified word "bracket" refers to the parenthesis (round bracket); in the United States, the square bracket. Various forms of brackets are used in mathematics, with ...
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Nintendo Fun Club
''Nintendo Fun Club'' was a fan club marketed by Nintendo. It was free to join, and its members received a free subscription to ''Nintendo Fun Club News'', a periodical that discussed popular games and games that were planned for the near future. It also offered tips and tricks, Nintendo video game news, and comics. History Since the NES's launch in 1985, warehouse manager and gamer advocate Howard Phillips and marketer Gail Tilden had operated a consumer feedback campaign of insert cards within packages of Nintendo's hardware and games, and built a database of customer contact information with names and mailing addresses. Phillips started a free-of-charge gameplay advice hotline at Nintendo of America, with five or six counselors on staff. They wanted to consolidate this resource-intensive gameplay counseling into mass media form. Phillips said, "When we first launched the NES in 1985, we figured out very quickly that kids were just dying to get extra information about the games ...
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Video Game Businesspeople
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems which, in turn, were replaced by flat panel displays of several types. Video systems vary in display resolution, aspect ratio, refresh rate, color capabilities and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcast, magnetic tape, optical discs, computer files, and network streaming. History Analog video Video technology was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Video was originally exclusively a live technology. Charles Ginsburg led an Ampex research team developing one of the first practical vide ...
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Polygon (website)
''Polygon'' is an American entertainment website that publishes blogs, reviews, guides, videos, and news primarily covering video games, as well as movies, comics, television and books. At its October 2012 launch as Vox Media's third property, ''Polygon'' sought to distinguish itself from competitors by focusing on the stories of the people behind the games instead of the games themselves. It also produced long-form magazine-style feature articles, invested in video content, and chose to let their review scores be updated as the game changed. The site was built over the course of ten months, and its 16-person founding staff included the editors-in-chief of the gaming sites '' Joystiq'', '' Kotaku'' and '' The Escapist''. Its design was built to HTML5 responsive standards with a pink color scheme, and its advertisements focused on direct sponsorship of specific kinds of content. Vox Media produced a documentary series on the founding of the site. History The gaming blog ''P ...
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Super Mario Bros
is a platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). The successor to the 1983 arcade game ''Mario Bros.'' and the first game in the ''Super Mario'' series, it was first released in 1985 for the Famicom in Japan. Following a limited US release for the NES, it was ported to international arcade game, arcades for the Nintendo Vs. System, Nintendo VS. System in early 1986. The NES version received a wide release in North America that year and in PAL regions in 1987. Players control Mario, or his brother Luigi in the multiplayer mode, as they traverse the Mushroom Kingdom to rescue Princess Toadstool from King Koopa (later named Bowser (character), Bowser). They traverse side-scrolling video game, side-scrolling stages while avoiding hazards such as enemies and pits with the aid of power-ups such as the Super Mushroom, Fire Flower, and Starman. The game was designed by Shigeru Miyamoto and Takashi Tezuka as "a grand culmination" of ...
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Pokémon (anime)
(an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures. The franchise was created by Satoshi Tajiri in 1996, and is centered around fictional creatures called "List of Pokémon, Pokémon". In ''Pokémon'', Pokémon Trainers are people who catch, train, care for, and battle with Pokémon. The English slogan for the franchise is "Pokémon Theme, Gotta Catch ‘Em All!". There are currently 1008 List of Pokémon, Pokémon species. The franchise began as Pokémon Red and Blue, ''Pocket Monsters: Red'' and ''Green'' (later released outside of Japan as Pokémon Red and Blue, ''Pokémon Red'' and ''Blue''), a pair of video games for the original Game Boy handheld system that were developed by Game Freak and published by Nintendo in February 1996. ''Pokémon'' soon became a Media franchise, media mix franchise adapted into various different media. ''Pokémon'' is one of the ...
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Pokémon
(an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of what each of those companies do, Game Freak develop the main games; Creatures provides support through their Pokémon CG Studio which does 3D models for the pokémon in the games, as well as developing some spin-off titles, and producing the ''Pokémon Trading Card Game''; Nintendo was the original publisher of the series and since the 2000s, helps publishing the games in their consoles in overseas markets outside of Japan and The Pokémon Company is then jointly owned by them and is set up to deal with the licensing, production, publishing, marketing and deals across the world featuring Pokémon as a media franchise. The franchise was created by Satoshi Tajiri in 1996, and is centered around fictional creatures called "List of Pokémon, P ...
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Intellectual Property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, copyrights, trademarks, and trade secrets. The modern concept of intellectual property developed in England in the 17th and 18th centuries. The term "intellectual property" began to be used in the 19th century, though it was not until the late 20th century that intellectual property became commonplace in the majority of the world's legal systems."property as a common descriptor of the field probably traces to the foundation of the World Intellectual Property Organization (WIPO) by the United Nations." in Mark A. Lemley''Property, Intellectual Property, and Free Riding'', Texas Law Review, 2005, Vol. 83:1031, page 1033, footnote 4. The main purpose of intellectual property law is to encourage the creation of a wide variety of intellectual g ...
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Gamasutra
''Game Developer'', known as ''Gamasutra'' until 2021, is a website founded in 1997 that focuses on aspects of video game development. It is owned and operated by Informa and acts as the online sister publication to the print magazine '' Game Developer''. Sections ''Game Developer'' has five main sections: #News: where daily news is posted #Features: where developers post-game postmortems and critical essays #Blogs: where users can post their thoughts and views on various topics #Jobs/Resume: where users can apply for open positions at various development studios #Contractors: where users can apply for contracted work. The articles can be filtered by either topic (All, Console/ PC, Social/ Online, Smartphone/Tablet, Independent, Serious) or category (Programming, Art, Audio, Design, Production, Biz(Business)/Marketing). There are three additional sections: a store where books on game design may be purchased, an RSS section where users may subscribe to RSS feeds of e ...
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Howard Phillips (consultant)
Howard Phillips is an American video game consultant and producer best known as an early employee of and spokesman for Nintendo of America in the 1980s. Initially a boat painter, Phillips started his video game career as manager of Nintendo of America's first Tukwila warehouse in 1981. He managed relations with the retail sites of the 1985 test launch of the Nintendo Entertainment System, gaining insight into which games were popular. Because of his gameplay aptitude and formative experience in Nintendo's then-nascent expansion in North America, his roles grew to spokesperson, manager of the Game Counselor hotline, and co-editor of ''Nintendo Power'' magazine. After leaving Nintendo in 1991, his video game work included Microsoft, Chair Entertainment, and GameDuell. Early life Howard Phillips was raised to make his own fun, saying "we weren't poor, but back then parents didn't bury kids in toys ... so we were constantly making things to play with, on, in, or around." With indu ...
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Nintendo Power
''Nintendo Power'' was a video game news and strategy magazine from Nintendo of America, first published in July/August 1988 as Nintendo's official print magazine for North America. The magazine's publication was initially done monthly by Nintendo of America, then independently, and in December 2007 contracted to Future US, the American subsidiary of British publisher Future. Its 24–year production run is one of the longest of all video game magazines in the United States and Canada. On August 21, 2012, Nintendo announced that it would not be renewing its licensing agreement with Future Publishing, and that ''Nintendo Power'' would cease publication in December. The final issue, volume 285, was released on December 11, 2012. On December 20, 2017, ''Nintendo Power'' officially returned as a podcast. History ''Nintendo Fun Club News'' preceded ''Nintendo Power'' as a newsletter sent to club members for free. In mid-1988 it was discontinued after seven issues in favor of ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be g ...
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