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Free Media
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising ( paid media) or branding (owned media). Background There are many types of media available to online marketers and fit into the broad categories: owned, paid, and earned media. ''Owned media'' is defined as communication channels that are within one's control, such as websites, blogs, or email. ''Paid media'' refers mostly to traditional advertising. ''Earned media'' cannot be bought or owned; it can only be gained organically, when content receives recognition and a following through communication channels such as social media and word of mouth. Earned media often refers specifically to publicity gained through editorial influence of various kinds. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on televisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these even ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Ads
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BuzzFeed
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of ''The Huffington Post'', started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. In late 2011, BuzzFeed hired Ben Smith of ''Politico'' as editor-in-chief, to expand the site into long-form journalism and reportage. After years of investment in investigative journalism, by 2021 '' BuzzFeed News'' had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed generates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Indian Express
''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split between the family members. The southern editions took the name ''The New Indian Express'', while the northern editions, based in Mumbai, retained the original ''Indian Express'' name with ''"The"'' prefixed to the title. History In 1932, the ''Indian Express'' was started by an Ayurvedic doctor, P. Varadarajulu Naidu, at Chennai, being published by his "Tamil Nadu" press. Soon under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder of ''The Free Press Journal'', a national news agency. In 1933, the ''Indian Express'' opened its second office in Madurai, launching the Tamil edition, '' Dinamani''. Sadanand introduced several innovations and reduced the price of the newspaper. Faced with financial difficultie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quartz (publication)
''Quartz'' is an online news platform in English. It is focused on international business news. Quartz is privately held and was established in New York City in 2012. It is published in the United States with global business news and has specific publications for Africa, Hong Kong, India, Japan, and the United Arab Emirates. Audience and revenue ''Quartz'' targets high-earning readers, calling itself a "digitally native news outlet for business people in the new global economy". Sixty percent of its readers access the site via mobile devices. In August 2017, ''Quartz''s website saw about 22 million unique visitors. Approximately 700,000 people subscribe to its roster of email newsletters, which includes its flagship ''Daily Brief''. According to ''Ad Age'', ''Quartz'' made around $30 million in revenue in 2016, and employed 175 people. In 2017, revenue decreased to $27.6 million as advertising shrank. Uzabase (Japanese: ユーザベース) purchased the organization for $8 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Southeast Asia
Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consisting of the regions that are situated south of mainland China, east of the Indian subcontinent, and north-west of mainland Australia. Southeast Asia is bordered to the north by East Asia, to the west by South Asia and the Bay of Bengal, to the east by Oceania and the Pacific Ocean, and to the south by Australia (continent), Australia and the Indian Ocean. Apart from the British Indian Ocean Territory and two out of atolls of Maldives, 26 atolls of Maldives in South Asia, Maritime Southeast Asia is the only other subregion of Asia that lies partly within the Southern Hemisphere. Mainland Southeast Asia is completely in the Northern Hemisphere. East Timor and the southern portion of Indonesia are the only parts that are south of the Equator. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PR Stunt
In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilized by both advertisers and celebrities, the majority of whom are notable athletes and politicians. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences, or organized protests. By staging and managing these types of events, the organizations attempt to gain some form of control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage. It can be difficult for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pennsylvania with a bachelor's degree in 1968. He became president of his father's real estate business in 1971 and renamed it The Trump Organization. He expanded the company's operations to building and renovating skyscrapers, hotels, casinos, and golf courses. He later started side ventures, mostly by licensing his name. From 2004 to 2015, he co-produced and hosted the reality television series ''The Apprentice (American TV series), The Apprentice''. Trump and his businesses have been involved in more than 4,000 state and federal legal actions, including six bankruptcies. Trump's political positions have been described as populist, protectionist, isolationist, and nationalist. He won the 2016 United States presidential election as the Repu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wired (magazine)
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including '' Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". ''Wired'' went on to chronicle the evolution of digital technology and its impact on society. ''Wired'' quickly became recognized ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daring Fireball
John Gruber (born 1973) is a technology blogger, UI designer, and one of the inventors of the Markdown markup language. History Gruber is from Philadelphia, Pennsylvania. He received his Bachelor of Science in computer science from Drexel University, then worked for Bare Bones Software (2000–02) and Joyent (2005–06). In 2004, Aaron Swartz and Gruber worked together to create the Markdown language, with the goal of enabling people "to write using an easy-to-read and easy-to-write plain text format, optionally convert it to structurally valid XHTML (or HTML)".Markdown 1.0.1 readme source code Daring Fireball Since 2002, Gruber has written and produced Daring Fireball, a technology-focused blog. He has described his Daring Fireball writing as a " Mac column in the form of a weblog." It was partly inspired by kottke.org by Jason Kottke. The site is written in the form of a tumblelog called ''The Linked List'', a linklog with brief commentary, in between occasional longfor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
