Flo (Progressive Insurance)
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Flo (Progressive Insurance)
Flo is a fictional salesperson character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot. Broadcast history The character debuted in 2008 through several television advertisements and has since appeared in radio, print, and web banners. The fictional upbeat store employee of Progressive Corporation was created by copywriter John Park and art director Steve Reepmeyer, at the Boston-based agency Arnold Worldwide. Flo has appeared in more than 100 advertisements. In 2011, Progressive introduced Flo's Australian counterpart, Kitty, played by Holly Austin. In 2014, other recurring characters were added to the advertisements. Jim Cashman plays Jamie, Flo's sidekick. In 2020, another Progressive employee was added, Mara, portrayed by Natalie Palamides. Overview Flo is a cashier and is recognizable ...
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Stephanie Courtney
Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008. Courtney is also noted for her recurring roles on several television series, including the voices of Renee the Receptionist and Joy Peters on the Adult Swim comedy ''Tom Goes to the Mayor'' (2004–06), Marge on the AMC drama ''Mad Men'' (2007), and Diane on the ABC comedy ''Cavemen'' (2007). She also appeared in the season 2 premiere of ''Men of a Certain Age''. She also plays Essie Karp in '' The Goldbergs''. Courtney was a member of The Groundlings, an improvisational and sketch comedy theater in Los Angeles, California. Early life and education Courtney was born in Stony Point, Rockland County, New York, the youngest of three children of a high school history teacher father and a singer mother. In 1992, she graduated with a degree in English from Binghamton ...
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Improvisational Comedy
Improvisational theatre, often called improvisation or improv, is the form of theatre, often comedy, in which most or all of what is performed is unplanned or unscripted: created spontaneously by the performers. In its purest form, the dialogue, action, story, and characters are created collaboratively by the players as the improvisation unfolds in present time, without use of an already prepared, written script. Improvisational theatre exists in performance as a range of styles of improvisational comedy as well as some non-comedic theatrical performances. It is sometimes used in film and television, both to develop characters and scripts and occasionally as part of the final product. Improvisational techniques are often used extensively in drama programs to train actors for stage, film, and television and can be an important part of the rehearsal process. However, the skills and processes of improvisation are also used outside the context of performing arts. This practice, known ...
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Fictional Salespeople
Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditional narrow sense, "fiction" refers to written narratives in prose often referring specifically to novels, novellas, and short stories. More broadly, however, fiction encompasses imaginary narratives expressed in any medium, including not just writings but also live theatrical performances, films, television programs, radio dramas, comics, role-playing games, and video games. Definition Typically, the fictionality of a work is publicly marketed and so the audience expects the work to deviate in some ways from the real world rather than presenting, for instance, only factually accurate portrayals or characters who are actual people. Because fiction is generally understood to not fully adhere to the real world, the themes and context of ...
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Corporate Mascots
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e. by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: by whether they can issue stock, or by whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a single natural person). One of the most attrac ...
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Female Characters In Advertising
Female ( symbol: ♀) is the sex of an organism that produces the large non-motile ova (egg cells), the type of gamete (sex cell) that fuses with the male gamete during sexual reproduction. A female has larger gametes than a male. Females and males are results of the anisogamous reproduction system, wherein gametes are of different sizes, unlike isogamy where they are the same size. The exact mechanism of female gamete evolution remains unknown. In species that have males and females, sex-determination may be based on either sex chromosomes, or environmental conditions. Most female mammals, including female humans, have two X chromosomes. Female characteristics vary between different species with some species having pronounced secondary female sex characteristics, such as the presence of pronounced mammary glands in mammals. In humans, the word ''female'' can also be used to refer to gender in the social sense of gender role or gender identity. Etymology and usage T ...
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Advertising Characters
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are ofte ...
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ModNation Racers
''ModNation Racers'' is a 2010 go-kart racing video game developed by United Front Games and San Diego Studio for the PlayStation 3 and PlayStation Portable. User generated content is a central aspect of the game, such that it uses the same "Play, Create, Share" adage as ''LittleBigPlanet'' to convey its basis in online user-generated content sharing and level creation tools. Gameplay Players are able to accelerate and drift, successful drifts allow players to fill their boost meter. The meter resembles a multi-tiered thermometer which allows players to the choice of activating a turbo boost to increase the kart's speed, a shield to protect their kart from incoming attacks or sideswiping other racers. Players are able to collect weapons as they race which can be upgraded to up to three levels of power, weapons include sonic attacks, missiles and lightning strikes. For example, a first level sonic attack emits a series of rings around the player knocking nearby opponents off the ...
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Jan Miner
Jan Miner (October 15, 1917 – February 15, 2004) was an American actress best known for her role as the character "Madge", the manicurist in Palmolive dish-washing detergent television commercials beginning in the 1960s. Biography Early life and career Miner in ''Hilltop House'' (1953) Jan Miner, the daughter of a dentist and a painter, whose siblings included three brothers, Sheldon, Donald and Lyndsey, studied at the Vesper George School of Art in her native Boston, Massachusetts. She went on to study acting with Lee Strasberg and others before making her stage debut in 1945 in a Boston production of Elmer Rice's '' Street Scene''. Miner then became a well-established actress on radio, and through the 1950s was one of many busy performers working in multiple series simultaneously. Among other roles, she was one of three sequential actresses who voiced secretary Della Street on ''Perry Mason'', one of five to play girlfriend Ann Williams on ''Casey, Crime Photographer'', a ...
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Milwaukee Journal Sentinel
The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is widely distributed. It is currently owned by the Gannett Company.Gannett Completes Acquisition of Journal Media Group
. ''USA Today'', April 11, 2016.
In early 2003, the ''Milwaukee Journal Sentinel'' began printing operations at a new printing facility in West Milwaukee. In September 2006, the ''Journal Sentinel'' announced it had "signed a five-year agreement to print the national edition of ''

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Josephine The Plumber
Jane Withers (April 12, 1926 – August 7, 2021) was an American actress and children's radio show host. She became one of the most popular Child actor, child stars in Cinema of the United States, Hollywood in the 1930s and early 1940s, with her films ranking in the top ten list for box-office gross in 1937 and 1938. She began her entertainment career at the age of three and, during the Golden Age of Radio, hosted her own children's radio program in her home city of Atlanta, Georgia. In 1932, she and her mother moved to Hollywood, where she appeared as an extra in many films until landing her breakthrough role as the spoiled, obnoxious Joy Smythe opposite Shirley Temple's angelic orphan Shirley Blake in the 1934 film ''Bright Eyes (1934 film), Bright Eyes''. She made 38 films before retiring at age 21 in 1947. She returned to film and television as a character actor in the 1950s. From 1963 to 1974, she portrayed the character Josephine the Plumber in a series of television comme ...
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Post-modern
Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of modernism, opposition to epistemic certainty or stability of meaning, and emphasis on ideology as a means of maintaining political power. Claims to objective fact are dismissed as naïve realism, with attention drawn to the conditional nature of knowledge claims within particular historical, political, and cultural discourses. The postmodern outlook is characterized by self-referentiality, epistemological relativism, moral relativism, pluralism, irony, irreverence, and eclecticism; it rejects the "universal validity" of binary oppositions, stable identity, hierarchy, and categorization. Initially emerging from a mode of literary criticism, postmodernism developed in the mid-twentieth century as a rejection of modernism and has been observed a ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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