Episode 10 (Tá No Ar)
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Episode 10 (Tá No Ar)
The tenth episode of the Brazilian situation comedy ''Tá no Ar'', first of the second season, premiered on the Globo Network on Thursday night, February 12, 2015. It was written by series creators Marcelo Adnet and Marcius Melhem, and directed by Maurício Farias. This episode received generally positive reviews from critics, particularly for the writing and the parodies, besides music played at the end. According to Ibope, the episode were watched by 4.79 million viewers during their original broadcast in São Paulo and Rio de Janeiro, the two major advertising markets in Brazil. Cast Reception Ratings In its original airing on the Globo network, the tenth episode of ''Tá no Ar'' acquired a 13.8 Ibope Rating. This indicates that about 978,015 households and 2.6 million viewers watched this episode in Greater São Paulo. In Rio, the second largest advertising market in Brazil, the episode acquired 20.0 Ibope Rating. This means that 845,000 homes and 2.19 million people watc ...
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Tá No Ar
''Tá no Ar: a TV na TV'' (or simply ''Tá no Ar'') was a Brazilian sitcom created by Marcelo Adnet, Marcius Melhem and Maurício Farias for Rede Globo. The series satirizes some Brazilian television programs, including the other stations. The series was written by Adnet and Melhem, with Farias directing. Since its debut, ''Tá no Ar'' was well received by critics and having great repercussion on internet Production Development On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil. His first program, ''O Dentista Mascarado'', created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes. After the end of the program, Adnet was added to the cast of ''Fantástico'', producing parody and entertainment blocks. However, he eventually left the program later. Later, TV Globo asked Marcius Melhem, who had just finished ''Os Caras de Pau'', to produce a comedy show starring Adnet. Melhem cre ...
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Marcelo Adnet
Marcelo França Adnet (born September 5, 1981, in Rio de Janeiro) is a Brazilian actor, comedian and former VJ. He has been on many TV shows such as ''Adnet viaja'' ("Adnet travels") (2012), ''Adnet ao vivo'' ("Adnet live") (2011) and ''Comédia MTV'' ("MTV Comedy") (2010-2012). He was named by ''Época'' Magazine one of the 100 most influential Brazilians in 2009. Adnet holds a degree in journalism at PUC-Rio, but his career as a comedian began while in college when a friend, the actor Fernando Caruso, invited him to make an improvisation play, ''Z.E. Zenas Emprovisadas'', which debuted in 2003 and its last season was in 2012. He stands out for the imitations he often creates around famous personalities. He worked on Multishow cable television channel, owned by Rede Globo, before going to MTV as a result of his performance in ''Rockgol''. Marcelo was married to his former co-worker, MTV, VJ and comedian Dani Calabresa. In January 2013, Adnet was officially hired by TV Globo ...
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Pedro Bial
Pedro Bial (born March 29, 1958) is a Brazilian television producer, producer, television director, director, writer, journalist and a TV presenter. He is best known for hosting the variety show ''Fantástico'', and the reality show ''Big Brother Brasil'' (the Brazilian version of ''Big Brother (TV series), Big Brother''). Career Bial graduated in journalism from Pontifical Catholic University of Rio de Janeiro, PUC-RJ. His career, as a reporter, began at Rede Globo in 1981. In 1988, he started to work for Jornal Hoje and Globo Repórter. He also hosted Rede Globo's live broadcast of Rock in Rio II. Bial was international correspondent for Globo network from 1988 to 1996. He replaced Renato Machado on August 13, 1988. In 1996, he started to host ''Fantástico''. As of 2014, he's been hosting the ''Big Brother Brasil'' for 14 seasons. In 2003 he translated and interpreted "Wear Sunscreen" by Mary Schmich, which was a great success. On July 5, 2012, he started to present a brand ...
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Folha De S
''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã company. The newspaper is the centerpiece for Grupo Folha, a conglomerate that also controls UOL (Universo Online), the leading Internet portal in Brazil; polling institute Datafolha; publishing house Publifolha; book imprint Três Estrelas; printing company Plural; and, in a joint-venture with the Globo group, the business daily ''Valor'', among other enterprises. It has gone through several phases and has targeted different audiences, such as urban middle classes, rural landowners, and the civil society, but political independence has always been one of its editorial cornerstones. Ever since 1986, ''Folha'' has had the biggest circulation among the largest Brazilian newspapers – according to data by IVC (Instituto Verificador de Circ ...
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Bruno Gagliasso
Bruno Gagliasso Marques (born 13 April 1982) is a Brazilian actor. Career He began his career as a child, appearing in Rede Globo soap operas. In 1999, he participated in the episode "Papai é Gay!" on the program ''Você Decide''. The following year, 2000, he made a cameo on the show ''Malhação'', whose protagonists were played by Ludmila Dayer and Fábio Azevedo. Then he moved to the SBT, where he landed his first substantial role on the telenovela '' Chiquititas''. In 2001 he signed with Globo, the TV network which he remains under contract to as of the present, to join the cast of the telenovela ''As Filhas da Mãe'', as Artur, the son of Rosalva Regina Casé. In 2007 he played his first telenovela villain, the seductive bastard Ivan on ''Paraíso Tropical''. In contrast to 2008, he played the romantic hero Eduardo of ''Ciranda de Pedra''. Emendo in 2009, he reappeared in the video as the schizophrenic Tarso in '' India – A Love Story''. In 2010 he played the role ...
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Regina Duarte
Regina Blois Duarte (born 5 February 1947) is a Brazilian actress who briefly served as Special Secretary of Culture, a cabinet position in President Jair Bolsonaro's federal administration, from March to May 2020. Political activities Her efforts against former Brazilian president Luiz Inácio Lula da Silva (of the Workers' Party) in the 2002 elections caused considerable controversy. Duarte appeared in a TV advertisement saying that she was afraid of what could happen to Brazil if Lula won: She was also involved in the short-lived polemic organization '' Cansei''. Special Secretary of Culture Following Roberto Alvim's controversy and subsequent removal from office in January 2020, Duarte was invited to be Special Secretary of Culture. At first, she did not accept the job, but on January 29, Duarte announced after a meeting that she had decided to accept the position. On March 4, 2020, she took office as the fourth Special Secretary of Culture in Jair Bolsonaro's government ...
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O Globo
''O Globo'' (, ''The Globe'') is a Brazilian newspaper based in Rio de Janeiro. ''O Globo'' is the most prominent print publication in the Grupo Globo media conglomerate. Founded by journalist Irineu Marinho, owner of ''A Noite'', it was originally intended as a morning daily to extend the newspaper interests of the company. In time, it became the flagship paper of the group. When Irineu died weeks after the founding of the newspaper in 1925, it was inherited by his son Roberto. At age 21, he started working as a trainee reporter for the paper and later became managing editor. Roberto Marinho developed Grupo Globo (the conglomerate of media companies consisting of ''O Globo,'' TV Globo, Rádio Globo, Editora Globo and other subsidiaries) as Brazil's largest media group, entering radio in the 1940s and TV in the 1960s, and picking up other interests. An active supporter of the military dictatorship that lasted from 1964 to 1985 in Brazil, ''O Globo'' is still considered a righ ...
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Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area and the seventh most populous. Its capital is Brasília, and its most populous city is São Paulo. The federation is composed of the union of the 26 States of Brazil, states and the Federal District (Brazil), Federal District. It is the largest country to have Portuguese language, Portuguese as an List of territorial entities where Portuguese is an official language, official language and the only one in the Americas; one of the most Multiculturalism, multicultural and ethnically diverse nations, due to over a century of mass Immigration to Brazil, immigration from around the world; and the most populous Catholic Church by country, Roman Catholic-majority country. Bounded by the Atlantic Ocean on the east, Brazil has a Coastline of Brazi ...
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Sitcom
A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use new characters in each sketch, and stand-up comedy, where a comedian tells jokes and stories to an audience. Sitcoms originated in radio, but today are found mostly on television as one of its dominant narrative forms. A situation comedy television program may be recorded in front of a studio audience, depending on the program's production format. The effect of a live studio audience can be imitated or enhanced by the use of a laugh track. Critics disagree over the utility of the term "sitcom" in classifying shows that have come into existence since the turn of the century. Many contemporary American sitcoms use the single-camera setup and do not feature a laugh track, thus often resembling the dramedy shows of the 1980s and 1990s rather t ...
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Rede Globo
TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station is by far the largest of its holdings. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company and the largest producer of telenovelas. All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups. Globo is headquartered in the Jardim Botânico, Rio de Janeiro, Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed ''Estúdios Globo'', located in Jacarepaguá, in the same city. Globo is composed of 5 owned-and-operated television st ...
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Danton Mello
Danton Mello (born May 27, 1975) is a Brazilian actor. Personal life Danton Mello has two daughters, Luisa (2001) and Alice (2003), from his marriage to Brazilian writer Laura Malin. Biography His debut novels occurred in 1985, at the age of ten, as the little '' Cuca '' of The Cat Comedy. In 1988 he made the character "Bruno Meireles", son of Leila (Cássia Kis Magro) and Ivan Meireles (Antônio Fagundes) in the telenovela ''Vale Tudo (TV series), Vale Tudo''. Later, it would act in diverse attractions of the Globe and other emissoras, but without the same prominence. In 1995, he was the protagonist of the first season of Juvenile novel "Malhação", where he made romantic pair with Juliana Martins. Later, it was transferred to the Sistema Brasileiro de Televisão, SBT, where it acted in Dona Anja. He returned to the Globo in 1997 to live one of the central characters of the Hilda Furacão miniseries. Still in the 90's, he was also presenter of the ''Globo Ecologia'' and ...
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Brazilian Institute Of Public Opinion And Statistics
The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) does market research to provide information regarding Brazilian and Latin American markets. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients. Established in 1942, it is listed in the Honomichl Top 25 Global Research Organizations rating. The name ''IBOPE'' is listed in the Brazilian dictionary as a synonym of audience ratings research. History IBOPE was created in 1942 by the radio broadcaster Auricélio Penteado, owner of Radio Kosmos in São Paulo. In that year, he decided to apply research methodologies he had learned while studying in the United States under George Gallup, the founder of the American Institute of Public Opinion, in order to quantify the size of the audience of his broadcast in Brazil. When he meas ...
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