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Edward Gelsthorpe
Edward Gelsthorpe (June 14, 1921 – September 12, 2009) was an American marketing executive. He used his creative skills to build markets for new products such as Ban roll-on deodorant at Bristol-Myers, Cran-Apple juice for the Ocean Spray cooperative, and Manwich canned sloppy joe sauce for Hunt-Wesson. Early life and career Gelsthorpe was born on June 14, 1921 in Philadelphia. He was raised in Winchester, Massachusetts, and in Pleasantville, New York. His tuition for Hamilton College was covered by a wealthy relative who expected him to become a clergyman, but the advent of World War II led Gelsthorpe to enlist in the United States Navy in 1942 following his graduation with a degree in philosophy and English literature. He served in the Pacific Theater of Operations on a destroyer escort. During action in the Mariana Islands, Gelsthorpe was awarded service stars for his efforts to protect fellow soldiers who were being attacked by Japanese troops; he left the Navy as a l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since 1854, the city has been coextensive with Philadelphia County, the most populous county in Pennsylvania and the urban core of the Delaware Valley, the nation's seventh-largest and one of world's largest metropolitan regions, with 6.245 million residents . The city's population at the 2020 census was 1,603,797, and over 56 million people live within of Philadelphia. Philadelphia was founded in 1682 by William Penn, an English Quaker. The city served as capital of the Pennsylvania Colony during the British colonial era and went on to play a historic and vital role as the central meeting place for the nation's founding fathers whose plans and actions in Philadelphia ultimately inspired the American Revolution and the nation's inde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service Star
A service star is a miniature bronze or silver five-pointed star inch (4.8 mm) in diameter that is authorized to be worn by members of the eight uniformed services of the United States on medals and ribbons to denote an additional award or service period. The service star may also be referred to as a campaign star or battle star depending on which award the star is authorized for and the manner in which the device is used for the award. Service stars, campaign stars, and battle stars are worn with one point of the star pointing up on the suspension ribbon of a medal or service ribbon. A silver star is worn instead of five bronze stars. A service star is sometimes mistaken for a Bronze Star (Bronze Star Medal) or Silver Star (Silver Star Medal). The service star is also similar to the gold and silver -inch stars that may be authorized to be worn on specific individual decorations of certain services to denote additional decorations. Service stars Expeditionary medals Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chiquita Brands International
Chiquita Brands International Sàrl (), formerly known as Chiquita Brands International Inc. and United Fruit Co., is a Swiss-domiciled American producer and distributor of banana A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large herbaceous flowering plants in the genus ''Musa''. In some countries, bananas used for cooking may be called "plantains", distinguis ...s and other produce. The company operates under a number of subsidiary brand names, including the flagship Chiquita brand and Fresh Express salads. Chiquita is the leading distributor of bananas in the United States. Chiquita is the successor to the United Fruit Company. It was formerly controlled by American businessman Carl Lindner, Jr., Carl H. Lindner, Jr., whose majority ownership of the company ended when Chiquita Brands International exited a prepackaged Chapter 11 bankruptcy on 19 March 2002. In 2003, the company acquired the German produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Operating Officer
A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if the highest-ranking executive is the chairperson and CEO. The COO is responsible for the daily operation of the company and its office building and routinely reports to the highest-ranking executive—usually the chief executive officer (CEO). Responsibilities and similar titles Unlike other C-suite positions, which tend to be defined according to commonly designated responsibilities across most companies, a COO's job tends to be defined in relation to the specific CEO with whom they work, given the close working relationship of these two individuals. The selection of a COO is similar in many ways to the selection of a vice president or chief of staff of the United States: power and responsibility structures vary in government and priva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gillette (brand)
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Under the leadership of Colman M. Mockler Jr. as CEO from 1975 to 1991, the company was the target of multiple takeover attempts, from Ronald Perelman and Coniston Partners. In January 2005, Procter & Gamble announced plans to merge with the Gillette Company. The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette's brands ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shelf-stable
Shelf-stable food (sometimes ambient food) is food of a type that can be safely stored at room temperature in a sealed container. This includes foods that would normally be stored refrigerated but which have been food processing, processed so that they can be safely stored at room or ambient temperature for a usefully long shelf life. Various food preservation and packaging techniques are used to extend a food's shelf life. Decreasing the amount of water activity, available water in a product, increasing its acidity, or Food irradiation, irradiating or otherwise Sterilization (microbiology), sterilizing the food and then sealing it in an Hermetic seal, air-tight container are all ways of depriving bacteria of suitable conditions in which to thrive. All of these approaches can extend a food's shelf life, often without unacceptably changing its taste or texture. For some foods, alternative ingredients can be used. Common oils and fats become rancidification, rancid relatively qui ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hunt's Snack Pack
Hunt's Snack Pack is a pudding snack manufactured since 1977 by ConAgra Foods. About Snack Packs were introduced in 1968 in single-serve aluminum/metal cans, before switching to plastic cups in 1984 and clear plastic cups in 1990. They are marketed as healthy treats for children. In the 1970s Snack Pack was sold in Australia via the Foster Clark company with the television slogan "if it wasn't for a Snack Pack, a kid'd starve". In popular culture Snack Pack appears in the movie ''Billy Madison'' as it is the title character's favorite dessert. He is disappointed that Juanita packed him a banana instead of a Snack Pack in his lunch, so he attempts to take one from a schoolboy in exchange for his banana during lunch time, but fails. Billy eventually gets a whole pack of Snack Pack as a present from Miss Vaughn when celebrating passing Third Grade. In episode 16 of season 3 That '70s Show, Kitty Forman gives Fez and Hyde a pair of Snack Packs. However, instead of the period-accu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sylvia Schur
Sylvia Zipser Schur (June 27, 1917 – September 8, 2009) was an American food columnist and innovator. She wrote many cookbooks and has been credited with developing Clamato and Cran-Apple juice. She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan. Schur was a columnist for '' PM'', ''Seventeen'', '' Look'', ''Woman's Home Companion'', and ''PARADE''.'Another day'--and so much to do segment o 80s: A time to marvel from the series ''Defining Moments: A Journey Through the Decades'' [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colgate-Palmolive
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products. History and founding William Colgate, an English immigrant to America and devout Baptist established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his devout Baptist son Samuel Colgate, who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouque ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rheingold Beer
Rheingold Brewery was a New York state brewery which sold Rheingold Beer from 1883 to 1976. The brewery held 35% of the state's beer market at its peak. The company was sold by the founding Jewish American Liebmann family in 1963. According to ''The New York Times'', "Rheingold Beer was once a top New York brew, guzzled regularly by a loyal cadre of workingmen, who would just as soon have eaten nails as drink another beer maker's suds." In 1966 it introduced Gablinger's Beer, one of the first reduced calorie beers, which was brewed using a process originated by chemist Dr. Hersch Gablinger of Basel, Switzerland. Rheingold shut down operations in 1976, when they were unable to compete with large national breweries, as corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries. The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro. The beer's name is an allusion to Germany's river ''Rhein'' as well as Richard W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ban (deodorant)
Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed in Philadelphia in 1888.Joey Green (2004) ''Joey Green's Incredible Country Store: Potions, Notions, and Elixirs of the Past--And How to Make Them Today'', Rodale Press It was named for the term "mum" meaning "to keep silent" as in the popular phrase "Mum's the word" Mum was originally sold as a cream in a jar and applied with the fingertips. The small company was bought by Bristol-Myers in 1931. Branding as "Ban" In the late 1940s, an employee (Helen Diserens) developed an applicator based on the newly invented ball-point pen. In 1952, the company began marketing the product under the name Ban Roll-On. In 1958, the product was launched in the United Kingdom and the Commonwealth of Nations as Mum Rollette. The product was briefly withdrawn from the market in the United States, but is again widely available. It is popular in Australia, Germany, Mexico, Peru, Sin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
