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E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book ''Basic Marketing: A Managerial Approach'', which has been one of the top textbooks in university marketing courses since its publication. According to the ''Oxford Dictionary of Marketing'', McCarthy was a "pivotal figure in the development of marketing thinking". He was also a founder, advisory board member, and consultant for Planned Innovation Institute, which was established to bolster Michigan industry. In 1987, McCarthy received the American Marketing Association's Trailblazer Award, and was voted one of the "top five" leaders in marketing thought by the field's educators. Education McCarthy received his Bachelor of Science degree in 1950 from Northwestern University. He received his Master of Arts in 1954 and his PhD in 1958 from the University of Minnesota. His doctoral dissertation was ''A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michigan
Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the largest by area east of the Mississippi River.''i.e.'', including water that is part of state territory. Georgia is the largest state by land area alone east of the Mississippi and Michigan the second-largest. Its capital is Lansing, and its largest city is Detroit. Metro Detroit is among the nation's most populous and largest metropolitan economies. Its name derives from a gallicized variant of the original Ojibwe word (), meaning "large water" or "large lake". Michigan consists of two peninsulas. The Lower Peninsula resembles the shape of a mitten, and comprises a majority of the state's land area. The Upper Peninsula (often called "the U.P.") is separated from the Lower Peninsula by the Straits of Mackinac, a channel that joins Lak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Marketing
History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well as the memory, discovery, collection, organization, presentation, and interpretation of these events. Historians seek knowledge of the past using historical sources such as written documents, oral accounts, art and material artifacts, and ecological markers. History is not complete and still has debatable mysteries. History is also an academic discipline which uses narrative to describe, examine, question, and analyze past events, and investigate their patterns of cause and effect. Historians often debate which narrative best explains an event, as well as the significance of different causes and effects. Historians also debate the nature of history as an end in itself, as well as its usefulness to give perspective on the problems of the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wharton Center For Performing Arts
Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States. It is considered a Public Ivy, or a public institution which offers an academic experience similar to that of an Ivy League university. After the introduction of the Morrill Act in 1862, the state designated the college a land-grant institution in 1863, making it the first of the land-grant colleges in the United States. The college became coeducational in 1870. In 1955, the state officially made the college a university, and the current name, Michigan State University, was adopted in 1964. Today, Michigan State has the largest undergraduate enrollment among Michigan's colleges and universities and approximately 634,300 living alums worldwide. The university is a member of the Association of American Universities and is classified among "R1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Nations
The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmonizing the actions of nations. It is the world's largest and most familiar international organization. The UN is headquarters of the United Nations, headquartered on extraterritoriality, international territory in New York City, and has other main offices in United Nations Office at Geneva, Geneva, United Nations Office at Nairobi, Nairobi, United Nations Office at Vienna, Vienna, and Peace Palace, The Hague (home to the International Court of Justice). The UN was established after World War II with Dumbarton Oaks Conference, the aim of preventing future world wars, succeeding the League of Nations, which was characterized as ineffective. On 25 April 1945, 50 governments met in San Francisco for United Nations Conference ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lear Siegler
Lear Siegler Incorporated (LSI) is a diverse American corporation established in 1962. Its products range from car seats and brakes to weapons control systems for military fighter planes. The company's more than $2 billion-a-year annual sales comes from three major areas: aerospace-technology, automotive parts, and industrial-commercial. The company, however, is basically anonymous, since its products are either unmarked or bear only the label "LSI". Lear Siegler went private in 1987. Unlike Lear, LSI does not produce executive jets that bear the "Lear" name. History Siegler The Siegler Corporation was incorporated in December 1950 as Siegler Heating Company. Originally a maker of climate control equipment, the company changed its name to Siegler Corporation after merging with Siegler Enamel Range Company Inc. in 1954. In that year, John G. Brooks, a flamboyant entrepreneur, and nine other associates bought the Siegler Corporation of Centralia, Illinois, for $3.3 million; $3.2 mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ALFA (Mexico)
Alfa S.A.B. de C.V., also known as Alfa or Alfa Group, is a Mexican multinational conglomerate headquartered in Monterrey, Mexico. It is a diversified group of businesses, mainly industrial, that produces petrochemicals, aluminum auto components, and refrigerated foods. It also participates in the extraction of oil and natural gas, and offers IT & telecom services. It is the global leader in the production of engine blocks and cylinder heads for American and European automakers; it is one of the largest PET and PTA producers in North America; and it is also a leader in the distribution of refrigerated foods in Mexico. In 2013, it was the seventh largest company of Mexico according to CNN Expansión. Alfa has operations in Mexico, the United States and other 21 countries across the Americas, Europe and Asia. As of 2014, its portfolio comprised five businesses: Alpek, the petrochemical company; Nemak, the aluminum auto components company; Sigma Alimentos, the refrigerated food ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bemis Manufacturing Company
The Bemis Manufacturing Company is an American manufacturing company based in Sheboygan Falls, Wisconsin, and is best known for its toilet seat products. Bemis also manufactures plastic lawn, commercial, and indoor furniture, suction canisters, sharps containers, fluid management systems, gas caps, gauges and various contracted extrusion and injection molded plastic parts for companies such as John Deere and Whirlpool Corporation. The company is a pioneer of co-injection molding, a process in which virgin resin is injected with scrap plastic. Bemis's plastic work has won awards in the SPI Structural Plastics Div. design competition, particularly with the John Deere 7000 tractor, which is believed to represent the first instance of coinjection molding "to large parts where a recycled engineering material (ABS) is used in the core". History In 1901, Arthur White incorporated White Wagon Works in Sheboygan Falls, Wisconsin, the precursor to Bemis that produced children's wood ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steelcase
Steelcase Inc. is an American manufacturer of furniture, casegoods, seating, and space solutions for offices, hospitals, classrooms, and residential interiors. It is headquartered in Grand Rapids, Michigan, USA. History Originally known as The Metal Office Furniture Company, Steelcase was founded by Peter Martin Wege in 1912. Prior to starting the company, Wege had filed approximately 25 patents related to the sheet metal and fireproofing industries. The Metal Office Furniture Company's first products included fireproof metal safes and four-drawer metal filing cabinets. In 1914, the company received its first product patent for "The Victor", a fireproof steel wastebasket. The Victor gained popularity due to its light weight—achieved through a patented process of bending flat steel at right angles to create boxes—and its ability to prevent fires at a time when smoking was common indoors, particularly in the workplace. In 1915, the company began manufacturing and distributi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rockwell International
Rockwell International was a major American manufacturing conglomerate involved in aircraft, the space industry, defense and commercial electronics, components in the automotive industry, printing presses, avionics and industrial products. Rockwell International's predecessor was Rockwell Manufacturing Company, founded in 1919 by Willard Rockwell. In 1968, Rockwell Manufacturing Company included 7 operating divisions manufacturing industrial valves, German 2-cycle motors, power tools, gas and water meters. In 1973, it was combined with the aerospace products and renamed Rockwell International. At its peak, Rockwell International was No. 27 on the Fortune 500 list, with assets of over $8 billion, sales of $27 billion and 115,000 employees. History Rockwell Manufacturing Company Boston-born Willard Rockwell (1888–1978) made his fortune with the invention and successful launch of a new bearing system for truck axles in 1919. He merged his Oshkosh, Wisconsin-base ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dow Chemical Company
The Dow Chemical Company, officially Dow Inc., is an American multinational chemical corporation headquartered in Midland, Michigan, United States. The company is among the three largest chemical producers in the world. Dow manufactures plastics, chemicals, and agricultural products. With a presence in about 160 countries, it employs about 54,000 people worldwide. Dow has been called the "chemical companies' chemical company," as its sales are to other industries rather than directly to end-use consumers. Dow is a member of the American Chemistry Council. In 2015, Dow and fellow chemical company DuPont agreed to a corporate reorganization which involved the merger and split of Dow and DuPont into three different companies. The plan commenced in 2017, when Dow and DuPont merged to form DowDuPont, and finalized in April 2019, as the materials science division was spunoff from DowDuPont and took the name of the Dow Chemical Company. History Early history Dow was founded in 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emeritus
''Emeritus'' (; female: ''emerita'') is an adjective used to designate a retired chair, professor, pastor, bishop, pope, director, president, prime minister, rabbi, emperor, or other person who has been "permitted to retain as an honorary title the rank of the last office held". In some cases, the term is conferred automatically upon all persons who retire at a given rank, but in others, it remains a mark of distinguished service awarded selectively on retirement. It is also used when a person of distinction in a profession retires or hands over the position, enabling their former rank to be retained in their title, e.g., "professor emeritus". The term ''emeritus'' does not necessarily signify that a person has relinquished all the duties of their former position, and they may continue to exercise some of them. In the description of deceased professors emeritus listed at U.S. universities, the title ''emeritus'' is replaced by indicating the years of their appointmentsThe Protoc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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