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E-mail Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercial Message
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Acceptable Use Policy
An acceptable use policy (AUP), acceptable usage policy or fair use policy is a set of rules applied by the owner, creator or administrator of a computer network website, or service. That restricts the ways in which the network, website or system may be used and sets guidelines as to how it should be used. AUP documents are written for corporations, businesses, universities, schools, internet service providers (ISPs), and website owners, often to reduce the potential for legal action that may be taken by a user, and often with little prospect of enforcement. Acceptable use policies are an integral part of the framework of information security policies; it is often common practice to ask new members of an organization to sign an AUP before they are given access to its information systems. For this reason, an AUP must be concise and clear. While at the same time covering the most important points about what users are, and are not allowed to do with the IT systems of an organization, i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy And Electronic Communications (EC Directive) Regulations 2003
The Privacy and Electronic Communications (EC Directive) Regulations 2003 is a law in the United Kingdom which made it unlawful to, amongst other things, transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber. The law implements an EU directive, the Privacy and Electronic Communications Directive 2002. One of the key tenets of this legislation upholds that it is unlawful to send someone direct marketing if they have not specifically granted permission (via an opt-in agreement) in the absence of a previous relationship between the parties. Organisations cannot merely add people's details to their marketing database and offer an opt out after they have started sending direct marketing. For this reason the regulations offer increased consumer protection from direct marketing. The regulations can be enforced against an offending company or individual anywhere in the European Union. The Information Commissioner's Of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Directive On Privacy And Electronic Communications
Privacy and Electronic Communications Directive 2002/58/EC on Privacy and Electronic Communications, otherwise known as ePrivacy Directive (ePD), is an EU directive on data protection and privacy in the digital age. It presents a continuation of earlier efforts, most directly the Data Protection Directive. It deals with the regulation of a number of important issues such as confidentiality of information, treatment of traffic data, spam and cookies. This Directive has been amended by Directive 2009/136, which introduces several changes, especially in what concerns cookies, that are now subject to prior consent. There are some interplays between the ePrivacy Regulation (ePR) and the General Data Protection Regulation (GDPR). Some EU lawmakers had hoped the ePrivacy Regulation (ePR) could come into force at the same time as the General Data Protection Regulation (GDPR) in May 2018. In this way, it would repeal the ePrivacy Directive 2002/58/EC and accompany the GDPR in regula ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Union
The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been described as a '' sui generis'' political entity (without precedent or comparison) combining the characteristics of both a federation and a confederation. Containing 5.8per cent of the world population in 2020, the EU generated a nominal gross domestic product (GDP) of around trillion in 2021, constituting approximately 18per cent of global nominal GDP. Additionally, all EU states but Bulgaria have a very high Human Development Index according to the United Nations Development Programme. Its cornerstone, the Customs Union, paved the way to establishing an internal single market based on standardised legal framework and legislation that applies in all member states in those matters, and only those matters, where the states have agreed to act ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Dollar
The Canadian dollar ( symbol: $; code: CAD; french: dollar canadien) is the currency of Canada. It is abbreviated with the dollar sign $, there is no standard disambiguating form, but the abbreviation Can$ is often suggested by notable style guides for distinction from other dollar-denominated currencies. It is divided into 100 cents (¢). Owing to the image of a common loon on its reverse, the dollar coin, and sometimes the unit of currency itself, are sometimes referred to as the ''loonie'' by English-speaking Canadians and foreign exchange traders and analysts. Accounting for approximately 2% of all global reserves, the Canadian dollar is the fifth-most held reserve currency in the world, behind the U.S. dollar, the euro, the yen and sterling. The Canadian dollar is popular with central banks because of Canada's relative economic soundness, the Canadian government's strong sovereign position, and the stability of the country's legal and political systems. Histo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tigerair Australia
Tiger Airways Australia Pty Ltd, operating as Tigerair Australia, was an Australian low-cost airline. Founded by Tiger Airways Holdings, it commenced services in the domestic airline market on 23 November 2007 as Tiger Airways Australia. It later became a subsidiary of Virgin Australia Holdings. On 25 March 2020, Tigerair suspended all operations as a result of the COVID-19 pandemic. Following Virgin Australian Holdings going into voluntary administration and later sold, new owner Bain Capital confirmed the brand would be retired. History Australian government policy and legislation currently permits airlines that are 100% foreign-owned to operate domestic airline services within the country. The change in regulations originally applied only to New Zealand-owned airlines in 1996, but were later relaxed, resulting in the establishment of Virgin Australia. Australian international airlines are still subject to ownership rules that limit foreign ownership to 49%. The Fore ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Australia
Virgin Australia, the trading name of Virgin Australia Airlines Pty Ltd, is an Australian-based airline. It is the largest airline by fleet size to use the Virgin Group, Virgin brand. It commenced services on 31 August 2000 as ''Virgin Blue'', with two aircraft on a single route. It suddenly found itself as a major airline in Australia's domestic market after the collapse of Ansett Australia in September 2001. The airline has since grown to directly serve 32 cities in Australia, from hubs in Brisbane Airport, Brisbane, Melbourne Airport, Melbourne and Sydney Airport, Sydney. The airline's headquarters is based in South Bank, Queensland. It was co-founded by British businessman Richard Branson (the founder of Virgin Group), and former CEO Brett Godfrey. In 2011, the airline went through a massive transformation—the changing of its brand to Virgin Australia. This included the introduction of a new aircraft livery, new uniforms, and new onboard menu options as well as a busi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Communications And Media Authority
The Australian Communications and Media Authority (ACMA) is an Australian government statutory authority within the Communications portfolio. ACMA was formed on 1 July 2005 with the merger of the Australian Broadcasting Authority and the Australian Communications Authority. ACMA is responsible for collecting broadcasting, radiocommunication and telecommunication taxes and regulating Australian media. It does this through various legislation, regulations, standards and codes of practice. ACMA is a converged regulator, created to oversee the convergence of telecommunications, broadcasting, radio communications and the internet. Organization ACMA is an independent government agency managed by an executive team comprising the Chair (who is also the Agency Head), Deputy Chair (who is also the chief executive officer). ACMA collects revenue on behalf of the Australian Government through broadcasting, radiocommunications and telecommunications taxes, charges and license fees. It also ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drip Marketing
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.Drip Marketing: Slow and Steady Wins the Customer Media Email. The most commonly used form of drip marketing is , due to the low co ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Autoresponder
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam. An autoresponder allows you to send email messages automatically to people who have elected to receive them (your subscribers). For example, if you’ve created a free report, a template, a guide or other helpful piece of content, you can let your website visitors access it in exchange for their email address. Such ''follow-up autoresponders'' can be divided into two categories: * Outsourced ASP model – these autoresponders operate on the provider's infrastructure and are usually con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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