Autoresponder
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Autoresponder
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam. An autoresponder allows you to send email messages automatically to people who have elected to receive them (your subscribers). For example, if you’ve created a free report, a template, a guide or other helpful piece of content, you can let your website visitors access it in exchange for their email address. Such ''follow-up autoresponders'' can be divided into two categories: * Outsourced ASP model – these autoresponders operate on the provider's infrastructure and are usually con ...
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Backscatter (e-mail)
Backscatter (also known as outscatter, misdirected bounces, blowback or collateral spam) is incorrectly automated bounce messages sent by mail servers, typically as a side effect of incoming spam. Recipients of such messages see them as a form of unsolicited bulk email or spam, because they were not solicited by the recipients, are substantially similar to each other, and are delivered in bulk quantities. Systems that generate email backscatter may be listed on various email blacklists and may be in violation of internet service providers' Terms of Service. Backscatter occurs because worms and spam messages often forge their sender addresses. Instead of simply rejecting a spam message, a misconfigured mail server sends a bounce message to such a forged address. This normally happens when a mail server is configured to relay a message to an after-queue processing step, for example, an antivirus scan or spam check, which then fails, and at the time the antivirus scan or spam check ...
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Squeeze Page
A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.{{cite book , title= Web Marketing All-in-One Desk Reference For Dummies , last1=Arnold , first1=John , last2= Lurie , first2= Ian , last3= Dickinson , first3= Marty , last4= Marsten , first4= Elizabeth , last5= Becker , first5= Michael , year= 2009 , publisher= For Dummies , isbn= 0-470-41398-0 , page= 110 Background In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign. Marketers devote a great deal of time and money to collecting a "list" of highly targeted subscribers as a result. Common methods for gathering a mail list include business reply mail, telemarketing, list rentals, and co-registration agreements. Email lists serve the same purpose in the digital world. A highly targeted list of email subscribers allows the owner to market their product and service with a fairly high probability of success. With the pro ...
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Computer Program
A computer program is a sequence or set of instructions in a programming language for a computer to execute. Computer programs are one component of software, which also includes documentation and other intangible components. A computer program in its human-readable form is called source code. Source code needs another computer program to execute because computers can only execute their native machine instructions. Therefore, source code may be translated to machine instructions using the language's compiler. ( Assembly language programs are translated using an assembler.) The resulting file is called an executable. Alternatively, source code may execute within the language's interpreter. If the executable is requested for execution, then the operating system loads it into memory and starts a process. The central processing unit will soon switch to this process so it can fetch, decode, and then execute each machine instruction. If the source code is requested for execution, ...
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E-mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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Mail Transfer Agent
The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal systems have generally been established as a government monopoly, with a fee on the article prepaid. Proof of payment is usually in the form of an adhesive postage stamp, but a postage meter is also used for bulk mailing. With the advent of email, the retronym "snail mail" was coined. Postal authorities often have functions aside from transporting letters. In some countries, a postal, telegraph and telephone (PTT) service oversees the postal system, in addition to telephone and telegraph systems. Some countries' postal systems allow for savings accounts and handle applications for passports. The Universal Postal Union (UPU), established in 1874, includes 192 member countries and sets the rules for international mail exchanges as a Specialize ...
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Bounce Message
A bounce message or just "bounce" is an automated message from an email system, informing the sender of a previous message that the message has not been delivered (or some other delivery problem occurred). The original message is said to have "bounced". This feedback may be immediate (some of the causes described here) or, if the sending system can retry, may arrive days later after these retries end. More formal terms for bounce message include "Non-Delivery Report" or "Non-Delivery Receipt" (NDR), ailed"Delivery Status Notification" (DSN) message, or a "Non-Delivery Notification" (NDN). Classification Although the SMTP is a mature technology, counting more than thirty years, the architecture is increasingly strained by both normal and unsolicited load. The email systems have been enhanced with reputation systems tied to the actual sender of the email, with the idea of recipient's email servers rejecting email when a forged sender is used in the protocol. Therefore, two types ...
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E-mail Spam
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or include ...
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Electronic Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list." Transmission may be paper-based or electronic. Each has its strength, although a 2022 article claimed that "direct mail still brings in the lion’s share of revenue for most organizations." Types At least two types of mailing lists can be defined: * an ''announcement list'' is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. This type of list is used primarily as a one-way conduit of information and may only be "posted to" by selected people. This may also be referred to by t ...
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Microsoft Outlook
Microsoft Outlook is a personal information manager software system from Microsoft, available as a part of the Microsoft Office and Microsoft 365 software suites. Though primarily an email client, Outlook also includes such functions as Calendaring software, calendaring, Time management#Software applications, task managing, contact manager, contact managing, note-taking, Transaction log, journal logging and Web navigation, web browsing. And has also become a popular email client for many businesses. Individuals can use Outlook as a Software, stand-alone application; organizations can deploy it as multi-user software (through Microsoft Exchange Server or SharePoint) for such shared functions as Email box, mailboxes, Calendaring software, calendars, Shared resource, folders, data aggregation (i.e., SharePoint lists), and Appointment scheduling software, appointment scheduling. Mobile app, Apps of Outlook for Mobile operating system, mobile platforms are also offered. Web appl ...
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Gmail
Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and IMAP protocols. At its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. Today, the service comes with 15 gigabytes of storage. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes. In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a "conversation view" similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax. Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-s ...
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Procmail
procmail is an email server software component — specifically, a message delivery agent (MDA). It was one of the earliest mail filter programs. It is typically used in Unix-like mail systems, using the mbox and Maildir storage formats. procmail was first developed in 1990, by Stephen R. van den Berg. Philip Guenther took over maintainership for a number of years, but relinquished the role in 2014. The software remained unmaintained for several years, and was believed to be defunct. In 2020 May, Stephen van den Berg resumed maintenance again. The program has since seen multiple releases and bug-fixes. Uses The most common use case for procmail is filter mail into different mailboxes, based on criteria such as sender address, subject keywords, and/or mailing list address. Another use is to let procmail call an external spam filter program, such as SpamAssassin. This method can allow for spam to be filtered or deleted. The procmail developers have built a mailing lis ...
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Mail Delivery Agent
A message delivery agent (MDA), or mail delivery agent, is a computer software component that is responsible for the delivery of e-mail messages to a local recipient's mailbox., ''Internet Mail Architecture'', D. Crocker (July 2009) It is also called a local delivery agent (LDA). Within the Internet mail architecture, local message delivery is achieved through a process of handling messages from the message transfer agent, and storing mail into the recipient's environment (typically a mailbox). Implementation Many mail handling software products bundle multiple message delivery agents with the message transfer agent component, providing for site customization of the specifics of mail delivery to a user. Unix On Unix-like systems, procmail and maildrop are the most popular MDAs. The Local Mail Transfer Protocol (LMTP) is a protocol that is frequently implemented by network-aware MDAs. Invocation The mail delivery agent is generally not started from the command line, but ...
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