Design Trilogy
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Design Trilogy
The Design Trilogy is the collective name of a series of three documentary films about design directed by film director Gary Hustwit. The films are: *2007: ''Helvetica'', on the famous typeface of the same name *2009: ''Objectified'', on industrial design *2011: ''Urbanized'', on architecture and urban design Urban design is an approach to the design of buildings and the spaces between them that focuses on specific design processes and outcomes. In addition to designing and shaping the physical features of towns, cities, and regional spaces, urban d ... Later in 2013 through crowdfunding, Hustwit began editing and compiling transcripts of the interviews with his subjects into a book. It was subsequently completed and released in 2015. References External links Helvetica / Objectified / Urbanized: The Complete Interviews Film series introduced in 2007 American film series Documentary films about the visual arts Trilogies {{arts-documentary-film-stub ...
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Design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints; may take into account aesthetic, functional, economic, or socio-political considerations; and is expected to interact with a certain Environment (systems), environment. Typical examples of designs include architectural drawing, architectural and engineering drawing, engineering drawings, circuit diagrams, Pattern (sewing), sewing patterns and less tangible artefacts such as business process models. Designing People who produce designs ...
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Gary Hustwit
Gary Hustwit is an American independent filmmaker and photographer. He is best known for his design documentaries, which examine the impact of trends in graphic design, typography, industrial design, architecture, and urban planning. He told ''Dwell'' magazine, "I like the idea of taking a closer look at the things we take for granted and changing the way people think about them." In addition to filmmaking, he has been active in the independent music and book publishing industries. Career While in college at San Diego State University in the mid-1980s, Hustwit began working with independent bands and promoting concerts. In 1987 he self-published the book "Releasing an Independent Record", a guide to how to start a record label. Hustwit continued to publish books by other authors about the music business, fiction, and poetry. Hustwit worked with punk record label SST Records in Los Angeles in 1989 and 1990, doing distribution. In 1999 Hustwit moved to New York City and opened a ...
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Helvetica (film)
''Helvetica'' is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the eponymous typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Synopsis ''Helvetica'' is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. For example, illegible hand-made lettering and cramped cursive. Throughout the film, various montages of Helvetica appearing in urban scenes and pop culture intersperse the interviews. Later, other interviewers point ...
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Typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called ''type design''. Designers of typefaces are called ''type designers'' and are often employed by ''type foundry, type foundries''. In desktop publishing, type designers are sometimes also called ''font developers'' or ''font designers''. Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for character (symbol), characters from different scripts, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha. There are typefaces tailored for special applications, s ...
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Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenst ...
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Objectified
''Objectified'' is a feature-length documentary film examining the role of everyday non-living objects, and the people who design them, in our daily lives. The film is directed by Gary Hustwit. ''Objectified'' premiered at the South By Southwest Festival on March 14, 2009. According to Swiss Dots Production, the film is the second part of the three-film series Design Trilogy, the first being ''Helvetica'' about the famous typeface, and the third and final film being the documentary ''Urbanized''. Appearing characters * Paola Antonelli - Design Curator, Museum of Modern Art (New York) * Chris Bangle - Former Design Director, BMW Group (Munich) * Ronan & Erwan Bouroullec - Designers (Paris) * Andrew Blauvelt - Design Curator, Walker Art Center * Tim Brown - CEO, IDEO * Anthony Dunne - Designer (London) * Agnete Enga - Senior Industrial Designer, Smart Design * Dan Formosa - Design & Research, Smart Design (New York) * Naoto Fukasawa - Designer (Tokyo) * Jonathan Ive - Chief Desi ...
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Industrial Design
Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. It consists purely of repeated, often automated, replication, while craft-based design is a process or approach in which the form of the product is determined by the product's creator largely concurrent with the act of its production. All manufactured products are the result of a design process, but the nature of this process can vary. It can be conducted by an individual or a team, and such a team could include people with varied expertise (e.g. designers, engineers, business experts, etc.). It can emphasize intuitive creativity or calculated Evidence-based design, scientific decision-making, and often emphasizes a mix of both. It can be influenced by factors as varied as Raw material, ...
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Urbanized
''Urbanized'' is a documentary film directed by Gary Hustwit and released on 26 October 2011. It is considered the third of a three-part series on design known as the Design Trilogy; the first being ''Helvetica'', about the typeface, and the second being ''Objectified'', about industrial design. The documentary discusses how cities are designed, and it features interviews with urban planners and architects, such as Oscar Niemeyer and Jan Gehl. Marketing To promote the documentary, Hustwit commissioned a set of four limited edition posters based on four themes related to urban design. Reception The film was well received by critics. Roger Ebert gave the film three out of four stars, calling it "an undertaking on an impressive scale" while suggesting that the documentary could have used more interviews of ordinary people. Writing for ''The New York Times'', A.O. Scott Anthony Oliver Scott (born July 10, 1966) is an American journalist and cultural critic. He has been chie ...
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Architecture
Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing buildings or other structures. The term comes ; ; . Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements. The practice, which began in the prehistoric era, has been used as a way of expressing culture for civilizations on all seven continents. For this reason, architecture is considered to be a form of art. Texts on architecture have been written since ancient times. The earliest surviving text on architectural theories is the 1st century AD treatise '' De architectura'' by the Roman architect Vitruvius, according to whom a good building embodies , and (durability, utility, and beauty). ...
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Urban Design
Urban design is an approach to the design of buildings and the spaces between them that focuses on specific design processes and outcomes. In addition to designing and shaping the physical features of towns, cities, and regional spaces, urban design considers 'bigger picture' issues of economic, social and environmental value and social design. The scope of a project can range from a local street or public space to an entire city and surrounding areas. Urban designers connect the fields of architecture, landscape architecture and urban planning to better organize physical space and community environments. Some important focuses of urban design on this page include its historical impact, paradigm shifts, its interdisciplinary nature, and issues related to urban design. Theory Urban design deals with the larger scale of groups of buildings, infrastructure, streets, and public spaces, entire neighbourhoods and districts, and entire cities, with the goal of making urban environments ...
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Crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crowdfunding. Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to internet-mediated registries. This modern crowdfunding model is generally based on three types of actors – the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea. Crowdfunding has been used to fund a wide range of for-profit, entrepreneurial ventures such as artistic and creative projects, medical expenses, travel, and community-oriented social entrepreneurship projects. Although crowdfunding has been suggested to be highly li ...
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Film Series Introduced In 2007
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photography, photographing actual scenes with a movie camera, motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of computer-generated imagery, CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still imag ...
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