Double Diamond Burton Ale
Double Diamond Burton Pale Ale is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s. History Samuel Allsopp & Sons of Burton upon Trent first brewed Double Diamond in 1876 as an India Pale Ale. Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s. Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond. The keg version was launched in the 1960s. In the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders". Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer. It has been alleged that small scale production of the bottled variant continued as it was Prince Phili ...
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Pale Ale
Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at that time. Different brewing practices and hop quantities have resulted in a range of tastes and strengths within the pale ale family. History Coke had been first used for dry roasting malt in 1642, but it was not until around 1703 that the term ''pale ale'' was first applied to beers made from such malt. By 1784, advertisements appeared in the ''Calcutta Gazette'' for "light and excellent" pale ale. By 1830, the expressions ''bitter'' and ''pale ale'' were synonymous. Breweries tended to designate beers as "pale ales", though customers would commonly refer to the same beers as "bitters". It is thought that customers used the term ''bitter'' to differentiate these pale ales from other less noticeably hopped beers such as porters and milds. By the m ...
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