Double Diamond Burton Pale Ale is an English

pale ale Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at that time. Diff ...

, first brewed in 1876 by

Samuel Allsopp & Sons Samuel Allsopp & Sons was one of the largest breweries operating in Burton upon Trent, England. History Origins Allsopp's origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burton, brewed beer for his own premises and so ...

. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History

Samuel Allsopp & Sons of

Burton upon Trent Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in the borough of East Staffordshire in the county of Staffordshire, England, close to the border with Derbyshire. In United Kingdom Census 2011, 2011, it had a ...

first brewed Double Diamond in 1876 as an India Pale Ale. Allsopp merged with

Ind Coope Allied Breweries was the result of a 1961 merger between Ind Coope (of Burton), Ansells (of Birmingham), and Tetley Walker (of Leeds). In 1978, Allied Breweries merged with the food and catering group J. Lyons and Co to form Allied Lyons. The bre ...

in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s. Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond. The keg version was launched in the 1960s. In the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders". Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer. It has been alleged that small scale production of the bottled variant continued as it was Prince Philip's favourite beer, with Paul Burrell attesting that Philip drank a small bottle nightly. The keg version is currently known as Double Diamond Pale and is 2.8% ABV. Ind Coope Burton Ale (4.5% ABV), a

cask conditioned Real ale is the name coined by the Campaign for Real Ale (CAMRA) for beer that is "brewed from traditional ingredients, matured by secondary fermentation in the container from which it is dispensed, and served without the use of extraneous car ...

version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK.

References

{{Reflist, 2 Beer in England 1876 introductions