Doppelgänger Brand Image
A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti. A 2012 study concluded that doppelgänger brand images were able to negatively affect sales, because they created a perception of mistrust in the minds of the customers. A 2006 study concluded that, Doppelgänger has an impact on emotional brand image of a brand. In a 2006 paper, Craig J. Thompson, Aric Rindfleisch and Zeynep Arsel suggest that doppelgänger brand images are a sign that "an emotional-branding story is beginning to lose its cultural resonance", and can be useful as a warning symptom. Examples * The "Joe Chemo" campaign, an internet campaign created by an organization called Adbusters, criticized the product message of Camel cigarettes, and em ...
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Hacker Inside Logo (based On Intel 2002-2005 Logo)
A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popular culture with a ''security hacker''someone who utilizes their technical know-how of bug (computing), bugs or exploit (computer security), exploits to break into computer systems and access data which would otherwise be inaccessible to them – hacking can also be utilized by legitimate figures in legal situations. For example, law enforcement agencies sometimes use hacking techniques in order to collect evidence on criminals and other malicious actors. This could include using anonymity tools (such as a Virtual private network, VPN, or the dark web) to mask their identities online, posing as criminals themselves. Likewise, covert world agencies can employ hacking techniques in the legal conduct of their work. On the other hand, hacki ...
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