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Doppelgänger Brand Image
A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti. A 2012 study concluded that doppelgänger brand images were able to negatively affect sales, because they created a perception of mistrust in the minds of the customers. A 2006 study concluded that, Doppelgänger has an impact on emotional brand image of a brand. In a 2006 paper, Craig J. Thompson, Aric Rindfleisch and Zeynep Arsel suggest that doppelgänger brand images are a sign that "an emotional-branding story is beginning to lose its cultural resonance", and can be useful as a warning symptom. Examples * The "Joe Chemo" campaign, an internet campaign created by an organization called Adbusters, criticized the product message of Camel cigarettes, and em ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hacker Inside Logo (based On Intel 2002-2005 Logo)
A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popular culture with a ''security hacker''someone who utilizes their technical know-how of bug (computing), bugs or exploit (computer security), exploits to break into computer systems and access data which would otherwise be inaccessible to them – hacking can also be utilized by legitimate figures in legal situations. For example, law enforcement agencies sometimes use hacking techniques in order to collect evidence on criminals and other malicious actors. This could include using anonymity tools (such as a Virtual private network, VPN, or the dark web) to mask their identities online, posing as criminals themselves. Likewise, covert world agencies can employ hacking techniques in the legal conduct of their work. On the other hand, hacki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Make America Great Again
"Make America Great Again" or MAGA is an American political slogan popularized by Donald Trump in Donald Trump 2016 presidential campaign, his successful 2016 presidential campaign. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by those who support and oppose the presidency of Donald Trump. Since its popularization in the 2010s, the slogan has been accused by some of being a loaded phrase. Multiple journalists, scholars, and commentators have called the slogan racism in the United States, racist, regarding it as dog-whistle politics and Code word (figure of speech), coded language. Some have rejected the racist characterization, saying that the slogan is instead Patriotism, patriotic or American nationalism, American nationalist. The slogan was also at the center of two events, the Jussie Smollett hate crime hoax and the January 2019 Lincoln Memorial confrontation. Use bef ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subvertising
Subvertising (a portmanteau of '' subvert'' and ''advertising'') is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming. According to ''Adbusters'', a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic ' double-take' as viewers suddenly realize they have been duped ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as ''détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in nearby Rogers, Arkansas in 1962 and incorporated under Delaware General Corporation Law on October 31, 1969. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, and as Flipkart, Flipkart Wholesale in India. It has wholly owned operations in Chile, Canada, and South Africa. Since August 2018, Walmart held only a minority stake in Walmart Brasil, which was renamed Grupo Big in August 2019, with 20 percent of the company's shar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Board Of Control For Cricket In India
The Board of Control for Cricket in India (BCCI) is the national governing body for cricket in India. Its headquarters are situated at Cricket centre, Wankhede Stadium in Mumbai. The BCCI is the richest governing body of cricket in the world and is part of the ''Big Three'' of international cricket, along with Cricket Australia and the England and Wales Cricket Board. The board was formed in and is a consortium of List of members of the Board of Control for Cricket in India, state cricket associations. The state associations select their own representatives who in turn elect the BCCI president. R. E. Grant Govan, Grant Govan was the first BCCI president and Anthony De Mello was its first secretary. It joined the International Cricket Council, Imperial Cricket Conference in the year 1926. The BCCI is an autonomous, private organisation and does not fall under the purview of the National Sports Federation of India. The government of India has minimal regulation on BCCI. As such ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Premier League
The Indian Premier League (IPL), also known as Tata Group, TATA IPL for sponsorship reasons, is a men's T20 cricket, T20 Professional sports league organization, franchise cricket Sports league, league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. Brijesh Patel is the incumbent chairman of IPL. It is usually held annually in Climate of India, summer across India between March to May and has an exclusive window in the ICC Future Tours Programme. The IPL is the most-attended cricket league in the world and in 2014 was ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2022 was . According to BCCI, the 2015 IPL season contributed to the GDP of the Economy of India, Indian economy. So far there have b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The North Face
The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite National Park. By the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label. In 2000, it was bought by VF Corporation. History The North Face began in 1968 as a climbing equipment retail store in San Francisco, founded by Douglas Tompkins and his wife, Susie Tompkins. It was acquired two years later by Kenneth "Hap" Klopp. The North Face takes its company logo from a stylised drawing of Half Dome, in Yosemite National Park. In 2000, The North Face was acquired by VF Corporation in a deal worth US$25.4 million and became a wholly owned subsidiary. The company was previously headquartered in Alameda, California, co-located with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The South Butt
The South Butt, LLC was an American clothing and accessories company founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter of whom was at the time a 16-year-old student at Chaminade College Preparatory School in St. Louis, Missouri. The South Butt dissolved in June 2011. Winkelmann Jr. claimed the company was a parody of The North Face, an American outdoor product company. In August 2008, The North Face sent a cease and desist letter to Winkelmann threatening to sue him if he did not "cease all promotion and sales of South Butt products and abandon his trademark registration application." According to The North Face, his "use of the South Butt & design mark and the Never Stop Relaxing tagline asnot defensible as a parody The North Face sought an amicable resolution of the matter, voluntary abandonment of the pending trademark application, and immediate discontinuance of the company's name, mark, and tagline. In response, Winkelmann offered to sell his company to The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deepwater Horizon Oil Spill
The ''Deepwater Horizon'' oil spill (also referred to as the "BP oil spill") was an industrial disaster that began on 20 April 2010 off of the coast of the United States in the Gulf of Mexico on the BP-operated Macondo Prospect, considered to be the largest marine oil spill in the history of the petroleum industry and estimated to be 8 to 31 percent larger in volume than the previous largest, the Ixtoc I oil spill, also in the Gulf of Mexico. The Federal government of the United States, United States federal government estimated the total discharge at . After Efforts to stem the Deepwater Horizon oil spill, several failed efforts to contain the flow, the well was declared sealed on 19 September 2010. Reports in early 2012 indicated that the well site was still leaking. The ''Deepwater Horizon'' oil spill is regarded as one of the largest Environmental disaster, environmental disasters in world history. A massive response ensued to protect beaches, salt marsh, wetlands and Es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sweat Shop
A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions. Some illegal working conditions include poor ventilation, little to no breaks, inadequate work space, insufficient lighting, or uncomfortably/dangerously high or low temperatures. The work may be difficult, tiresome, dangerous, climatically challenging or underpaid. Workers in sweatshops may work long hours with unfair wages, regardless of laws mandating overtime pay or a minimum wage; child labor laws may also be violated. Women make up 85 to 90% of sweatshop workers and may be forced by employers to take birth control and routine pregnancy tests to avoid supporting maternity leave or providing health benefits. The Fair Labor Association's "2006 Annual Public Report" inspected factories for FLA compliance in 18 countries including Bangladesh, El Salvador, Colombia, Guatemala, Malaysia, Thailand, Tunisia, Turkey, China, India, Vietnam, Honduras, Indonesia, Brazil, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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