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Doppelgänger Brand Image
A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti. A 2012 study concluded that doppelgänger brand images were able to negatively affect sales, because they created a perception of mistrust in the minds of the customers. A 2006 study concluded that, Doppelgänger has an impact on emotional brand image of a brand. In a 2006 paper, Craig J. Thompson, Aric Rindfleisch and Zeynep Arsel suggest that doppelgänger brand images are a sign that "an emotional-branding story is beginning to lose its cultural resonance", and can be useful as a warning symptom. Examples * The "Joe Chemo" campaign, an internet campaign created by an organization called Adbusters, criticized the product message of Camel cigarettes, and em ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hacker Inside Logo (based On Intel 2002-2005 Logo)
A hacker is a person skilled in information technology who uses their technical knowledge to achieve a goal or overcome an obstacle, within a computerized system by non-standard means. Though the term ''hacker'' has become associated in popular culture with a ''security hacker''someone who utilizes their technical know-how of bug (computing), bugs or exploit (computer security), exploits to break into computer systems and access data which would otherwise be inaccessible to them – hacking can also be utilized by legitimate figures in legal situations. For example, law enforcement agencies sometimes use hacking techniques in order to collect evidence on criminals and other malicious actors. This could include using anonymity tools (such as a Virtual private network, VPN, or the dark web) to mask their identities online, posing as criminals themselves. Likewise, covert world agencies can employ hacking techniques in the legal conduct of their work. On the other hand, hacki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Make America Great Again
"Make America Great Again" or MAGA is an American political slogan popularized by Donald Trump in his successful 2016 presidential campaign. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by those who support and oppose the presidency of Donald Trump. Since its popularization in the 2010s, the slogan has been accused by some of being a loaded phrase. Multiple journalists, scholars, and commentators have called the slogan racist, regarding it as dog-whistle politics and coded language. Some have rejected the racist characterization, saying that the slogan is instead patriotic or American nationalist. The slogan was also at the center of two events, the Jussie Smollett hate crime hoax and the January 2019 Lincoln Memorial confrontation. Use before Donald Trump While not necessarily invoked as a formal slogan, the phrase has appeared in politics and literature on numerous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subvertising
Subvertising (a portmanteau of ''subvert'' and ''advertising'') is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming. According to ''Adbusters'', a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic ' double-take' as viewers suddenly realize they have been duped. Su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as '' détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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