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Distribution (marketing)
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the strategic level, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depend on the strategic approach. The overall distribution channel should add value to the consumer. Definition Distribution is fundamentally concerned with ensuring that products reach target customers in the most ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forklift
A forklift (also called lift truck, jitney, hi-lo, fork truck, fork hoist, and forklift truck) is a powered industrial truck used to lift and move materials over short distances. The forklift was developed in the early 20th century by various companies, including Clark Material Handling Company, Clark, which made Transmission (mechanics), transmissions, and Yale Materials Handling Corporation, Yale & Towne Manufacturing, which made Hoist (device), hoists. Since World War II, the use and development of the forklift truck have greatly expanded worldwide. Forklifts have become an indispensable piece of equipment in manufacturing and warehousing. In 2013, the top 20 manufacturers worldwide posted sales of $30.4 billion, with 944,405 machines sold. History The middle nineteenth century through the early 20th century saw the developments that led to today's modern forklifts. The forerunners of the modern forklift were manually-powered hoists that were used to lift loads. In 1906, th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target2398
Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fixed at a specific target * Color chart (or reference card), the reference target used in digital imaging for accurate color reproduction Places * Target, Allier, France * Target Lake, a lake in Minnesota Terms * Target market, marketing strategy ** Target audience, intended audience or readership of a publication, advertisement, or type of message * In mathematics, the target of a function is also called the codomain * Target (cricket), the total number of runs a team needs to win People * Target (rapper), stage name of Croatian hip-hop artist Nenad Šimun * DJ Target, stage name of English grime DJ Darren Joseph, member of Roll Deep * Gui-Jean-Baptiste Target (1733–1807), French lawyer Art and media * The Target, a comic book charact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inside A New Officeworks Store
Inside may refer to: * Insider, a member of any group of people of limited number and generally restricted access Film * ''Inside'' (1996 film), an American television film directed by Arthur Penn and starring Eric Stoltz * ''Inside'' (2002 film), a Canadian prison drama film * ''Inside'' (2006 film), an American thriller film starring Nicholas D'Agosto and Leighton Meester * ''Inside'' (2007 film), originally ''À l'intérieur'', a French horror film directed by Alexandre Bustillo and Julien Maury ** ''Inside'' (2016 film), a 2016 Spanish-American film remake of the 2007 film * ''Inside'' (2011 film), an American social film * ''Inside'' (2012 film), an American horror film * ''Inside'' (2013 film), a Turkish drama film * '' Bo Burnham: Inside'', a 2021 American comedy special * ''Inside'' (2023 film), an upcoming film starring Willem Dafoe Television * "Inside" (''American Horror Story''), an episode of the tenth season of ''American Horror Story'' Music Albums * ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disintermediation
Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which had some type of intermediary (such as a distributor, wholesaler, broker, or agent), companies may now deal with customers directly, for example via the Internet. Disintermediation may decrease the total cost of servicing customers and may allow the manufacturer to increase profit margins and/or reduce prices. Disintermediation initiated by consumers is often the result of high market transparency, in that buyers are aware of supply prices direct from the manufacturer. Buyers may choose to bypass the middlemen (wholesalers and retailers) to buy directly from the manufacturer, and pay less. Buyers can alternatively elect to purchase from wholesalers. Often, a business-to-consumer electronic commerce (B2C) company functions as the bridge bet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wholesale Fish Market At Haikou New Port - 14
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In general, it is the sale of goods in bulk to anyone, either a person or an organization, other than the end consumer of that merchandise. Wholesaling is buying goods in bulk quantity, usually directly from the manufacture or source, at a discounted rate. The retailer then sells the goods to the end consumer at a higher price making a profit. According to the United Nations Statistics Division, ''wholesale'' is the resale of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort, and grade goods in large lot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clinique
Clinique Laboratories, LLC () is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high-end department stores. It is a subsidiary of the Estée Lauder Companies. As of 2019, Clinique has over 22,000 customer consultants worldwide. History In 1967, American ''Vogue'' magazine published an article called "Can Great Skin Be Created?", written by beauty editor Carol Phillips with Norman Orentreich, discussing the significance of a skin-care routine. Evelyn Lauder, daughter-in-law of Estée Lauder, read the article and brought it to Estée's attention. Both Carol Phillips and Orentreich were recruited to help create the brand, and in April 1968, Clinique premiered as the world's first allergy tested, dermatologist-driven line at Saks Fifth Avenue in the New York, US, launched with 117 products. Evelyn Lauder, an executive at Estée Lauder and member of the Lauder family, created the Clinique brand name and developed its line of products. L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jurlique
Jurlique International Pty Ltd, is an Australian cosmetics manufacturer specialising in natural botanical-based skincare and cosmetics under the Brand name Jurlique. Jurlique is considered ethical and environmentally friendly, although internationally, it does submit some samples for animal testing as mandated by Chinese local laws for products sold in that market. History Jurlique was founded in 1985 in the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike. The company's name is based on a phonetic combination of their first names. The native German couple relocated to a farm in the Adelaide Hills a year prior to the launch of their brand, due to its warm climate. Jurgen was a biochemist and naturopath, who had previously worked for German holistic skincare brand Dr. Hauschka. and Ulrike was a horticulturalist and botanist. Today the farm is still part of the company and Jurlique claims to be the number two prestige skincare brand in Australia. The br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
