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Gucci
Gucci
(/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡutt͡ʃi]) is an Italian luxury brand of fashion and leather goods, part of the Gucci
Gucci
Group, which is owned by the French holding company Kering.[2][3][4] Gucci
Gucci
was founded by Guccio Gucci
Guccio Gucci
in Florence
Florence
in 1921.[5] Gucci
Gucci
generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek
BusinessWeek
and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand;[6] it retained that rank in Interbrand's 2014 index.[7] Gucci
Gucci
is also the highest-selling Italian brand.[6] Gucci
Gucci
operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores.[8] In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World's Most Valuable Brands list, Gucci
Gucci
is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015.[9] As of January 2015, the creative director is Alessandro Michele.[10]

Contents

1 History 2 Corporate 3 Digital Marketing

3.1 Strategies

3.1.1 E-Commerce 3.1.2 Social Media 3.1.3 Collaboration

4 Controversies 5 Automobile collaborations 6 Partnerships 7 Chime for Change 8 Gucci
Gucci
Museo 9 See also 10 References 11 External links

History[edit]

The founder Guccio Gucci

With beginnings at the end of the 19th century, the Gucci [11][12][13][14] company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant hotel worker in Paris
Paris
and later London, young Guccio Gucci
Guccio Gucci
(1881–1953) was impressed with the luxurious luggage he saw urbane guests bring with them. Before leaving, he visited the manufacturer, H.J. Cave & Sons. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci
Gucci
organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially, Gucci
Gucci
employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction. Together with three of his sons, Aldo Gucci
Aldo Gucci
(1905-1990), Vasco Gucci (1907–1975), and Rodolfo Gucci
Gucci
(1912–1983), Gucci
Gucci
expanded the company to include stores in Milan
Milan
and Rome
Rome
as well as additional shops in Florence. Gucci's stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern. The company made handbags of cotton canvas rather than leather during World War II
World War II
as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci
Gucci
crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence. Aldo and Rodolfo Gucci
Gucci
further expanded the company's horizons in 1953 by establishing offices in New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their glamour to Florence, turning Gucci's merchandise into international status symbols. Movie stars posed in Gucci's clothing, accessories, and footwear for lifestyle magazines around the world, contributing to the company’s growing reputation.

Gucci
Gucci
Shop on Strøget
Strøget
in Copenhagen, Denmark

Gucci
Gucci
Store on Fifth Avenue
Fifth Avenue
in New York City

Gucci
Gucci
Store on the Las Vegas Strip
Las Vegas Strip
in Las Vegas

Gucci
Gucci
Store in Toronto, Canada

Gucci's distinctive lines made its products among the most frequently copied in the world in the early 2000s. Pigskin, calf, and imported exotic animal skins were subjected to various methods of fabrication. Waterproof canvas and satin were used for evening bags. Bamboo
Bamboo
was first used to make handbag handles by a process of heating and molding in 1947, and purses made with a shoulder strap and snaffle-bit decoration were introduced in 1960. In 1964 Gucci’s lush butterfly pattern was custom-created for silk foulards, followed by equally luxuriant floral patterns. The original Gucci
Gucci
loafer was updated by a distinctive snaffle-bit ornament in 1966, while the "Rolls-Royce" luggage set was introduced in 1970. Watches, jewelry, ties, and eyewear were then added to the company's product lines. A particularly iconic touch, introduced in 1964, was the use of the double-G logo for belt buckles and other accessory decorations.[15] The company prospered through the 1970s, but the 1980s were marked by internal family disputes that brought Gucci
Gucci
to the brink of disaster. Rodolfo’s son Maurizio Gucci
Maurizio Gucci
took over the company’s direction after his father’s death in 1983 and dismissed his uncle Aldo—who eventually served a prison term for tax evasion. Maurizio proved to be an unsuccessful president; he was compelled to sell the family-owned company to Investcorp,[16] a Bahrain-based company, in 1988. Maurizio disposed of his remaining stock in 1993. Maurizio was murdered by a hitman in Milan
Milan
in 1995, and his former wife, Patrizia Reggiani, was convicted of hiring his killer. Meanwhile, the new investors promoted the American-educated Domenico De Sole from the position of family attorney to president of Gucci
Gucci
America in 1994 and chief executive in 1995. The company had previously brought in Dawn Mello in 1989 as editor and ready-to-wear designer in order to reestablish its reputation. Well aware of Gucci’s tarnished image and the value of its name brand, Mello hired Tom Ford
Tom Ford
in 1990 to design a ready-to-wear line. He was promoted to the position of creative director in 1994. Before Mello returned to her post as president of the American retailer Bergdorf Goodman, she initiated the return of Gucci’s headquarters from the business center of Milan
Milan
to Florence, where its craft traditions were rooted. There she and Ford reduced the number of Gucci
Gucci
products from 20,000 to 5,000. Steinunn Sigurdardóttir was the Director and Senior Designer for Gucci
Gucci
from 1995 to 2000.[citation needed] There were seventy-six Gucci
Gucci
stores around the world in 1997, along with numerous licensing agreements. Ford was instrumental in the process of decision-making with De Sole when the Gucci
Gucci
Group acquired Yves Saint Laurent Rive Gauche, Bottega Veneta, Boucheron, Sergio Rossi, and, in part-ownership with Stella McCartney, Alexander McQueen and Balenciaga. By 2001 Ford and De Sole shared the responsibility for major business decisions, while Ford concurrently directed design at Yves Saint Laurent as well as at Gucci. The French conglomerate Pinault-Printemps-Redoute, however, gained ownership of 60 percent of the Gucci
Gucci
Group’s stock in 2003. Women’s Wear Daily
Women’s Wear Daily
then announced the departure of both Domenico De Sole and Tom Ford
Tom Ford
from the Gucci
Gucci
Group when their contracts expired in April 2004. The last spring collection under the direction of Ford and De Sole was a critical and commercial success. Amid widespread speculation in the fashion press about Ford’s heir, the company announced in March 2004 that he would be replaced by a team of younger designers promoted from the ranks of the company’s staff.[17] In 2005, Frida Giannini
Frida Giannini
was appointed as the creative director for women’s ready-to-wear and accessories, previously joining Gucci
Gucci
in 2002. In 2006, she also became the creative director for men's ready-to-wear and the entire Gucci
Gucci
label.[18] As announced in December 12, 2014, Creative Director Frida Giannini and CEO Patrizio di Marco were to step down from Gucci. Marco Bizzarri was appointed CEO of the brand.[19] In 2017, Bizzarri said, "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals," and therefore fur would be banned from Gucci collections as of 2018.[20] Corporate[edit]

Gucci
Gucci
Store in Buenos Aires, Argentina

A turnaround of the company devised in the late 1980s made Gucci
Gucci
a global contender and a notable fashion label. In October 1995, Gucci went public and had its first initial public offering on the AMEX and NYSE
NYSE
for $22 per share. November 1997 also proved to be a successful year as Gucci
Gucci
acquired a watch license, Severin-Montres, and renamed it Gucci
Gucci
Timepieces. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality.[citation needed] Gucci
Gucci
headquarters are in Florence, other world offices are in Milan, Paris, London, Hong Kong, Japan, and New York. Kering
Kering
headquarters are in Paris. In 1989, Maurizio managed to persuade Dawn Mello, whose revival of New York's Bergdorf Goodman
Bergdorf Goodman
in the 1970s made her a star in the retail business, to join the newly formed Gucci
Gucci
Group as Executive Vice President and Creative Director Worldwide. At the helm of Gucci America was Domenico De Sole, a former lawyer who helped oversee Maurizio's takeover of ten 1987 and 1989. The last addition to the creative team, which already included designers from Geoffrey Beene and Calvin Klein, was a young designer named Tom Ford. Raised in Texas and New Mexico, he had been interested in fashion since his early teens but only decided to pursue a career as a designer after dropping out of Parsons School of Design
Parsons School of Design
in 1986 as an architecture major. Dawn Mello hired Ford in 1990 at the urging of his partner, writer and editor Richard Buckley. In the early 1990s, Gucci
Gucci
underwent what is now recognized as the poorest time in the company's history. Maurizio riled distributors, Investcorp
Investcorp
shareholders, and executives at Gucci
Gucci
America by drastically reining in on the sales of the Gucci
Gucci
Accessories Collection, which in the United States alone generated $110 million in revenue every year. The company’s new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Maurizio was a charming man who passionately loved his family's business, but after four years most of the company's senior managers agreed that he was incapable of running the company. His management had had an adverse effect on the desirability of the brand, product quality, and distribution control. He was forced to sell his shares in the company to Investcorp
Investcorp
in August 1993. Dawn Mello returned to her job at Bergdorf Goodman
Bergdorf Goodman
less than a year after Maurizio’s departure, and the position of creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the direction of Maurizio and Mello and wanted to take the company’s image in a new direction. De Sole, who had been elevated to President and Chief Executive Officer of Gucci
Gucci
Group NV, realized that if Gucci were to become a profitable company, it would require a new image, and so he agreed to pursue Ford’s vision. In 1998, Guinness World Records
Guinness World Records
cited the Gucci
Gucci
"Genius Jeans" as the most expensive pair of jeans in existence. These jeans were distressed, ripped and covered with African beads and were offered for sale for US$3,134 in Milan.[21] (This record was surpassed in June 2005 by Levi Strauss & Co.'s 115-year-old 501 jeans that sold to an anonymous Japanese collector for $60,000.)[22] In early 1999, the luxury goods conglomerate LVMH, headed by Bernard Arnault, increased its shareholdings in Gucci
Gucci
with a view to a takeover. Domenico De Sole was incensed by the news and declined Arnault's request for a spot on the board of directors, where he would have access to Gucci’s confidential earnings reports, strategy meetings, and design concepts. De Sole reacted by issuing new shares of stock in an effort to dilute the value of Arnault’s holdings. He also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. François Pinault, the company’s founder, agreed to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault’s share was diluted to a paltry 20%, and a legal battle ensued to challenge the legitimacy of the new Gucci-PPR partnership, with the law firm of Skadden, Arps, Slate, Meagher & Flom representing Gucci. Courts in the Netherlands ultimately upheld the PPR deal, as it did not violate that country's business laws. The second largest shareholder is Crédit Lyonnais
Crédit Lyonnais
with 11%. As of September 2001[update], a settlement agreement was put into place between Gucci
Gucci
Group, LVMH, and PPR. Following Ford's departure, Gucci
Gucci
Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini, all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Women's wear in 2004 and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear
Menswear
for three years. 32-year-old Giannini, who had been responsible for designing men's and women's accessories, served as Creative Director for the entire brand. In 2006, Frida Giannini, formerly Creative Director of accessories, was named sole Creative Director. In 2009, Patrizio di Marco replaced Mark Lee as CEO of Gucci. Marco Bizzarri was appointed CEO of the brand as announced on December 12, 2014,[19] and Alessandro Michele
Alessandro Michele
became Gucci's Creative Director on January 21, 2015.[23] In April 2016, Susan Chokachi was promoted to the role of President and Chief Executive Officer of Gucci
Gucci
America, having previously held the role of Senior Vice President of Marketing and Communications.[24] Digital Marketing[edit] From 2016, Gucci's Internet presence has grown with more people searching for the brand online.[25] In 2017, the brand saw a 115% increase in growth, with over $61,798,514 earned in media value.[26] Furthermore, the fashion house saw a 44.5% increase in revenues in the nine months ending 30th September 2017. This growth can be linked to the success of their digital marketing strategies, which has allowed the brand to integrate the digital world to the in-store experience, and communicate to a larger target audience.[27] Strategies[edit] E-Commerce[edit] Gucci
Gucci
has focused on the online shopping experience, creating a sense of digital inspiration by including visually rich large images and videos, with information on current fashion collections in the editorial section "The Agenda".[28] The company has actively frequently uploaded posts of behind the scenes, with information on the patterns and styles, which highlight the craftsmanship of each product design.[29] This has allowed consumers to gain a stronger emotional relationship with the brand. Social Media[edit] Gucci
Gucci
has a strong digital presence online, and is heavily active across various social media channels with the brand name: Gucci. These include Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, and Snapchat.[30] In 2017, the brand was seen to be the most-discussed brand on social media within the high-end luxury market.[31] The brand has integrated itself into the modern digital world with campaigns such as the 'collaborative art project'. This campaign was to market a new line of watches, in which the brand collaborated with artists and popular Instagram
Instagram
meme accounts. Memes can be defined as a joke, fad or memorable piece of content that spreads across the web and is usually accompanied by a witty caption. For Gucci, the brand focused on Instagram
Instagram
ads, where they reimagined popular memes with their watch collection, prompting users to share and tag their friends. Despite the conversation and shares, the campaign was not wildly successful, with many viewers reacting negatively to the content.[32] Collaboration[edit] Gucci
Gucci
has created strong partnerships with Hollywood celebrities and social media influencers, working closely with these individuals to reach more demographics and re-establish its identity as a new, modern brand; despite the fact that it has been around for a while.[33] The brand has changed directions in working with the type of celebrities, with Gucci
Gucci
now dressing contemporary style icons like Rihanna, Blake Lively, Brad Pitt, and Rachel McAdams, who can be easily resonated with millennials.[34] Along with this, Gucci
Gucci
has worked closely with internet stars and has transformed many up and coming Instagram
Instagram
users into luxury-brand stars. These collaborations have been proven to be successful due to the associations with opinion leaders who try to influence the purchasing behaviours of opinion seekers, who are actively searching for information to assist with their purchasing behaviours and decisions.[35] As research has found that consumers make purchases based on what they mean and see items as a sense of their extended self, this form of word-of-mouth marketing can be used to influence the brand's meaning and thus, influence the probability of purchases.[36] Controversies[edit] In June 2012, Gucci
Gucci
won a trademark lawsuit against Guess with an award of $4.7 million in damages.[37] On 16 October 2013, Gucci
Gucci
won a trademark counterfeiting and cybersquatting lawsuit, in US federal district court in Fort Lauderdale, Florida, against several online business.[38] Gucci
Gucci
won permanent injunction, the "immediate surrender to Gucci
Gucci
of 155 domain names used in the counterfeiting operation", and an award of USD $144.2 million, which includes interest.[38] On 5 November 2013, the UK's Intellectual Property Office issued a ruling that Gucci
Gucci
has lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats".[39] German clothing firm Gerry Weber
Gerry Weber
applied to revoke "the trademark on account of its 'nonuse' in the periods from 2003 through 2008 and 2007 through 2012".[39] However, "according to Gucci, the ruling does not affect the use of its GG logo in the region" because “ Gucci
Gucci
is the owner of several other valid registrations for this mark, including a Community Trade Mark (covering the European Union) for its iconic GG logo and those rights are directly enforceable in the U.K."[39] On 6 November 2013, Gucci
Gucci
won a trademark infringement and unfair competition activities lawsuit against Guess in Nanjing Intermediate People’s Court of the People's Republic of China.[37] Gucci
Gucci
claimed that Guess was " imitating its collections and image."[37] In December 2014, a Gucci
Gucci
subcontractor in Italy told Investigative Journalists that Gucci was aware it irregularly employed Chinese workers who worked as long as 14 hours a day.[40] Gucci
Gucci
produced controversial advertisements that many believe sexualizes and objectifies women. Erving Goffman
Erving Goffman
conducted research on advertisements and how they are consistently reinforcing common stereotypes of women.[41] He outlined different characteristics commonly found in media that tend to favor men over women. These stereotypes, which can all be found in Gucci’s advertisements, include relative size, ritualization of subordination, feminine touch, and function ranking.[42] Almost all of Gucci’s advertisements include a woman who is being dismembered to show off a certain part of her body, positioned in a way, that some would consider, sexualizes her body, or made much smaller in size to appear submissive to the counterpart (usually a male) in the ad. Jean Kilbourne describes how often advertisements are working to undermine women and place women in positions of passivity.[42] Many people find these advertisements offensive and in turn many organizations have publicly criticized Gucci. The Fashion Law, a fashion legal and business website, argues that the infamous line “sex sells” is proven through Gucci’s continual use of scandalous advertisements and correlating sales.[43] In early 2003 Gucci
Gucci
produced a highly popular advertisement which pictured a supermodel with her pants pulled down and her pubic hair shaved into a “G”. The Advertising Standards Authority (United Kingdom) received countless complaints from people and organizations, including the director of mediawatchuk demanding the ad be banned due to his belief it was “harmful to society”.[44] Many believed that the outcry regarding the ad just fed the idea that Gucci
Gucci
was using sex to successfully sell their products.[43] Although this was a point of contention between Gucci
Gucci
and the Advertising Standards Authority, scholars have shown that Gucci
Gucci
continues to walk the thin line between offensive and acceptable advertisements.[citation needed] The Italian luxury brand still continues to publish controversial ads. Gucci
Gucci
used a short film and images with reference to a cult film about drug addiction. This advertisement received a lot of backlash primarily because one of their young models was unhealthily thin according to the Advertising Standards Authority.[45] This advertisement may sound shocking to some, but to the advertisement industry it is a prime example of what they are supposed to do.[46] William O'Barr argues that advertisements' main priority is to break through and draw the consumer's attention, regardless of what is deemed appropriate in society's eyes.[47] Automobile collaborations[edit]

Interior of the AMC Hornet
AMC Hornet
Sportabout with the Gucci
Gucci
package

Exterior of the Fiat
Fiat
500 with the Gucci
Gucci
package

Aldo Gucci
Aldo Gucci
expanded into new markets including an agreement with American Motors
American Motors
Corporation (AMC). The automaker merged the worlds of couture and automobiles with the Gucci
Gucci
AMC Hornet.[48] Starting in October 1971,[49] the 1972 and 1973 model year Hornet compact "Sportabout" station wagons became one of the first American cars to offer a special luxury trim package created by a famous fashion designer.[50] Although coming from Italy where sleek sports cars are more revered, Gucci
Gucci
put his special touch efforts on the Hornet station wagon with a rear lift gate and 60.8 cubic feet (1,722 l) of cargo space inside.[51] In contrast to ordinary boxy-looking station wagons, the Sportabout's design featured a low sloping roofline in the rear and tight overall dimensions.[52] The Gucci versions came with the designer's signature red and green trim colors on well-padded beige-upholstered seating and on the interior door panels. The Gucci
Gucci
crest appeared on the inside front door panels and on the front fenders, while the "GG" trademark was on the headliner. Exterior color selections were limited to Snow White, Hunter Green, Grasshopper Green, and Yuca Tan.[53] The $142 Gucci
Gucci
trim option package was selected on a total of 2,584 Sportabouts produced during 1972 and on 2,251 more during the 1973 model year.[54] Additionally, a Sportabout was commissioned by Gucci for his personal use and to showcase some of his other automotive ideas.[52] The exterior grille featured a Gucci
Gucci
motif, transparent covers over the front lights wrapped around the sides, and the rear trim panel had horizontal red and green stripes on a gray cloth insert.[52] The interior was finished in black leather and a tight-weave Italian fabric incorporating the double-G pattern in black against a light gray background and gray carpeting with black piping. Front bucket seats featured center armrest with vanity case and the dashboard had pullout writing desk with folding lamp, notepad, pen and vanity mirror on a flexible holder.[52] Rear seat passengers had a center fold-down armrest with a set of games in a removable box and the right seat back included a foldout table for snacking or playing with the game set and the left seatback opened to a compartment housing four tumblers and two beverage bottles.[52] Starting in 1978 and producing a decreasing number each year through the 1984 model year, a Miami-based coachbuilder marketed a Gucci edition of the Cadillac Seville
Cadillac Seville
sedan.[54] The exterior included a "facing double G" Gucci
Gucci
logo, an emblem actually featuring Guccio Gucci’s initials,[15] as a hood ornament and the c-pillar covered vinyl roof. The interior had a headliner of the logo and headrests adorned with the logo as well. The dashboard carried the "Gucci script" logo in bold lettering. Inside the trunk was a full set of Gucci
Gucci
luggage. For 2011, Gucci
Gucci
and Fiat
Fiat
unveiled special versions of the Fiat
Fiat
500 featuring characteristic stripes inside on the seat belts, seat upholstery, shifter, floor mats, and key fob.[55] The exterior includes green and red stripes below the window line and wrapping around the back as well as 16-inch wheels with Gucci’s interlocking-G logo on the center caps.[56] Available in white with matte-finish chrome trim or in black with glossy chrome accents, the small car includes leather trim and other designs "to make it feel like a Gucci
Gucci
handbag."[57] The hatchbacks were joined by the 500C by Gucci
Gucci
featuring a sliding cloth roof with a green-red-green Gucci stripe.[58] The Gucci
Gucci
versions of both the regular 500 and the cloth-top 500C were again available in 2013.[59] Partnerships[edit] Gucci
Gucci
has had a partnership with UNICEF
UNICEF
since 2005.[60] Gucci
Gucci
stores worldwide donate a percentage of the sales for special collections made specifically for UNICEF
UNICEF
to go toward the United Nations Children's Fund. The annual Gucci
Gucci
Campaign to Benefit UNICEF
UNICEF
supports education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. For the campaign in 2009, Michael Roberts promoted a children's book, "Snowman in Africa" with proceeds going to UNICEF. In five years, Gucci
Gucci
donated over $7 million to UNICEF. Gucci
Gucci
is the largest corporate donor to UNICEF's "Schools for Africa" that was established in 2004 by UNICEF, the Nelson Mandela Foundation, and the Hamburg Society. Its goal is to increase access to basic schooling for all, with a special emphasis on children orphaned by HIV/AIDS and children living in extreme poverty. Chime for Change[edit] Launched in February 2013, the "Chime for Change" campaign[61] works to further the global campaign for girls' and women's empowerment. Gucci
Gucci
has funded over 210 projects in 81 countries through this initiative. In 2013, it was announced that Beyoncé Knowles
Beyoncé Knowles
would work with Salma Hayek and Frida Giannini
Frida Giannini
on the campaign that aims to spread female empowerment. The campaign, which aired on February 28, was set to new music by Knowles.[62] A concert for the cause took place on June 1, 2013 in London[63] and included other acts like Ellie Goulding, Laura Pausini, Florence
Florence
and the Machine, Iggy Azalea
Iggy Azalea
and Rita Ora.[64] The concert raised over $130,000. In July 2013, activist Lydia Emily
Lydia Emily
was commissioned to paint a mural on Skid Row, Los Angeles
Skid Row, Los Angeles
of a woman named Jessica, who is a survivor of human trafficking. She currently works for the Mary Magdalene Project – an organization which has been helping women leave the sex industry since 1980.[65] Gucci
Gucci
Museo[edit] Gucci
Gucci
opened a 1,715 square metre museum charting its 90-year history; Gucci
Gucci
Museo is located in Florence, within the Palazzo della Mercanzia and overlooking the Piazza della Signoria.[66] See also[edit]

List of Italian companies Made in Italy

References[edit]

^ Gucci
Gucci
Annual Report 2016 ^ Kering, Group. "A new name for a new identity". Kering. Retrieved 1 July 2013.  ^ Vikram Alexei, Kansara. "Why Did PPR Change Its Name to Kering?". The Business of Fashion. Retrieved 1 July 2013.  ^ "Alexander McQueen and Gucci
Gucci
Group appoint Sarah Burton as Creative Director" (PDF). Gucci
Gucci
Group. Archived from the original (PDF) on 5 February 2011. Retrieved 20 March 2011.  ^ " Gucci
Gucci
– 1920s". www.gucci.com/us. Archived from the original on 13 April 2012. Retrieved 19 March 2012.  ^ a b "The 100 Top Brands: Gucci". Business Week. 2008. Retrieved 19 March 2012.  ^ bestglobalbrands.com Best Global Brands: 2014 Ranking ^ Hoover Profile of Gucci
Gucci
Group NV from Answers.com ^ forbes.com Gucci
Gucci
Accessed 9/3/2015 ^ Bridget Foley Gucci
Gucci
Confirms Alessandro Michele
Alessandro Michele
as Creative Director Women's Wear Daily
Women's Wear Daily
January 21, 2015 ^ Bianchino, Gloria, et al., eds. Italian Fashion. Vol. 1, The Origins of High Fashion
Fashion
and Knitwear. Milan: Electa SpA, 1987. ^ Forden, Sara Gay (2000). The house of Gucci : a sensational story of murder, madness, glamour, and greed (1. Perennial ed.). New York, NY: HarperCollins. p. 23. ISBN 0060937750.  ^ Horyn, Cathy. " Tom Ford
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Goes Out with a Roar", The New York Times, 26 February 2004. ^ Steele, Valerie. Fashion, Italian Style. New Haven, Connecticut: Yale University Press, 2003. ^ a b " Gucci
Gucci
Logo". FamousLogos.net. Retrieved 20 March 2011.  ^ nytimes.com Sale of Gucci
Gucci
Lifts Investcorp
Investcorp
Earnings 1997/02/18 ^ Wigham, Helen. "Three designers took over from Tom Ford
Tom Ford
after he left Gucci". Vogue. Retrieved 24 August 2013.  ^ Frida Giannini: Creative director Gucci. PPR.com. Retrieved 20 March 2011. ^ a b Roberts, Andrew (12 January 2015). " Gucci
Gucci
Designer Giannini Exits Early as New CEO Takes Control". Businessweek.com. Retrieved 3 December 2015.  ^ David Reed, " Gucci
Gucci
boss says fashion label will be fur-free by 2018," CNBC, 12 October 2017. ^ Yara, Susan (30 November 2005). "The Most Expensive Jeans". Forbes. Retrieved 6 December 2014. ^ "most expensive jeans". Guinness World Records. 15 June 2005. Retrieved 8 February 2011.  ^ Fury, Alexander (22 January 2015). " Alessandro Michele
Alessandro Michele
is the new Creative Director of Gucci". The Independent. Retrieved 3 December 2015.  ^ " Gucci
Gucci
Names New President, CEO for Gucci
Gucci
America". The Fashion
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Gucci
GoogleTrends". Google. Retrieved 14 March 2018.  ^ Ong, Kimberly. "Gucci: Old world luxury meets digital marketing". Medium. Retrieved 14 March 2018.  ^ Danziger, Pamela. "Gucci's Cracked The Luxury Code With Millennials, Thanks To Its Dream Team Of Bizzarri And Michele". Forbes. Retrieved 14 March 2018.  ^ "The digital strategy driving Gucci's growth". Digiday. Retrieved 15 March 2018.  ^ "How Gucci
Gucci
Combined Digital and In-store to Become One of the Strongest Fashion
Fashion
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External links[edit]

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Official website Gucci
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