|
Digitas
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients. History The company was founded by 20 year old Marcel Bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CAC 40
The CAC 40 (french: CAC quarante ) (''Cotation Assistée en Continu'') is a benchmark French stock market index. The index represents a capitalization-weighted measure of the 40 most significant stocks among the 100 largest market caps on the Euronext Paris (formerly the Paris Bourse). It is a price return index. It is one of the main national indices of the pan-European stock exchange group Euronext alongside Euronext Amsterdam's AEX, Euronext Brussels' BEL20, Euronext Dublin's ISEQ 20, Euronext Lisbon's PSI-20 and the Oslo Bors OBX Index. History The CAC 40 takes its name from the Paris Bourse's early automation system Cotation Assistée en Continu (''Continuous Assisted Quotation''). Its base value of 1,000 was set on 31 December 1987, equivalent to a market capitalisation of 370,437,433,957.70 French francs. On 1 December 2003, the index's weighting system switched from being dependent on total market capitalisation to free float market cap only, in line with other leading ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dentsu
Dentsu Inc. ( ja, 株式会社電通 ''Kabushiki-gaisha Dentsū'' or 電通 ''Dentsū'' for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget. Its connections to the government are so tight that ''The New York Times'' referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach. History Dentsu was originally established as and by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became . The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communicatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maurice Lévy (Publicis)
Maurice Lévy is Chairman of the Supervisory Board of Publicis Groupe, the world's third largest advertising and communications group. Founded in 1926, Publicis Groupe counts today over 80,000 employees and is present in over 100 countries around the world. Career Maurice Lévy joined Publicis in 1971, as the Director of IT. He very quickly moved into the heart of the agency's business: advertising and marketing. Recognizing that top clients require a full range of communications services, he began to build up a comprehensive group of specialized and general service agencies and subsidiaries in France and throughout Europe. Mr Lévy took personal responsibility for the international development of the Groupe and successfully managed a program of sustained international expansion that today offers Publicis Groupe's clients in 108 countries a complete range of integrated communication, advertising marketing and media services. He became Chairman of Publicis Conseil, the fou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viva Technology
Viva Technology, or VivaTech, is an annual technology conference, dedicated to innovation and startups, held in Paris, France. VivaTech was founded in 2016 by Publicis Groupe and Groupe Les Echos. The first two days of VivaTech are for startups, investors, executives, students and academics, and it is open to the general public on the third day. 2016 The first year of VivaTech was held from 30 June to 2 July 2016 in Paris, and gathered 45,000 visitors including 5,000 startup companies."Emmanuel Macron's Call to Action: Viva Technology!" , ''Forbes'', 18 June 2017 2017 In 2017, VivaTech was held at |
Groupe Les Echos
''Les Echos'' is the first daily French financial newspaper, founded in 1908 by the brothers Robert and Émile Servan-Schreiber. It is the main competitor of ''La Tribune'', a rival financial paper. History and profile The paper was established as a monthly publication under the name of ''Les Échos de l'Exportation'' by the brothers Robert and Émile Servan-Schreiber in 1908. It became a daily newspaper in 1928 and was renamed as ''Les Echos''. The newspaper was bought by the British media group Pearson PLC in 1988, and was sold to the French luxury goods conglomerate LVMH in November 2007. The publisher of the paper is Les Echos Le Parisien Médias. ''Les Echos'' has a liberal stance and is published on weekdays. The paper is headquartered in Paris and has a website which was launched in 1996. The paper publishes economical analyses by leading economists, including Joseph Stiglitz and Kenneth Rogoff. In September 2003, ''Les Echos'' switched from tabloid format to Berliner for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Razorfish (company)
Razorfish, a part of Publicis Groupe, is an interactive agency. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search. Razorfish had more than 2,000 employees worldwide, with U.S. offices in New York, Chicago, Boston, Seattle, San Francisco, Philadelphia, Portland, Los Angeles, Atlanta, and Austin. In 2005–2007, it expanded overseas through acquisitions in London, Paris, Sydney, Hong Kong, Shanghai, Beijing, Berlin, Frankfurt, Singapore and a joint venture in Tokyo. In 2013, Razorfish launched its operations in India through the acquisition of Neev Technologies. Razorfish Neev was based in Bangalore and provides outsourced product and application development solutions. In October 2016, Razorfish merged with Sapient Corporation's division SapientNitro (a Publicis Groupe sister company) to form SapientRazorfish. In July 2018, Pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starcom Mediavest Group
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, headquarters in Chicago. History The global holding company Starcom Mediavest Group was formed in 2000. Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008. In recent years, SMG has had partnerships with companies such as Facebook, Twitter, YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity". SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics. Resources SMG Performance Marketing: Full-service media agency. LiquidThread: branded ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MSLGROUP
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name). MSL offers the following services: public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing. In 2021, public relations analyst firm The Holmes Report ranked MSLGROUP as the seventh largest PR agency in the world, by revenue. MSLGROUP has over 100 offices in 40 countries, and employs 2,000 people (as of February 2022). History In 1980, MS&L was acquired by the Benton & Bowles, Inc. ad agency, who ended up merging with the Leo Burnett ad agency before the entire group was bought by France's Publicis Groupe, to form the world's fourth largest communications company. In October ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year. History The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful. Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" featured Nick Kamen and was set to Marvin Gaye's recording of 'I Heard It Through the Grapevine'. Levi's sold over 2 million boxer shorts in one year. In 1991, BB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi & Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice (now Lord Saatchi) and Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leo Burnett Worldwide
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks. History Leo Burnett Company, Inc. was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office in New York City. In February 1967, the founder transferred all of his voting stock to a charitable organization. Billings were then "nearing $250 million". On March 20, 1967, the agency completed its acquisition of D.P. Brother & Co. On June 8, 1971, the founder died at the age of 79. On November 3, 1999, Burnett and D'Arcy Masius Benton & Bowles announced the creation of BDM. BDM was quickly renamed Bcom3. Roy Bostock was named chairman and Roger Haupt was named CEO. In September 2002, Bc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Creative Counsel
''The Creative Counsel'' is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner. The company grew to become one of South Africa's largest advertising agencies (by staff and turnover), one of South Africa's largest private first-time employers, and South Africa's top marketing, media and advertising company. In 2015 the company was acquired by the Publicis Group Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ... in a deal estimated to be worth over R1.5-billion. The sale was reported as the largest business transaction in Africa and the largest agency buyout in South African history. References {{DEFAULTSORT:Creative Counsel Marketing companies established in 2001 Companies based in Johannesburg Advertising agencies of South Africa [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
