''The Creative Counsel'' is a South African

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

founded in 2001 by school friends

Gil Oved Gil Oved (born 16 August 1975) is a South African entrepreneur who is the co-founder and co-CEO of The Creative Counsel, South Africa's largest advertising agency. He is a member of the global Young Presidents' Organization where he is the Jo ...

and Ran Neu-Ner. The company grew to become one of South Africa's largest advertising agencies (by staff and turnover), one of South Africa's largest private first-time employers, and South Africa's top marketing, media and advertising company. In 2015 the company was acquired by the

Publicis Group Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

in a deal estimated to be worth over R1.5-billion. The sale was reported as the largest business transaction in Africa and the largest agency buyout in South African history.

References

{{DEFAULTSORT:Creative Counsel Marketing companies established in 2001 Companies based in Johannesburg Advertising agencies of South Africa