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Digital Typography
Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing. Desktop publishing is also the main reference for digital typography. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing. Desktop publishing often requires the use of a personal computer and WYSIWYG page layout software to create documents for either large-scale publishing or small-scale local multifunction peripheral output and distribution – although a non-WYSIWYG system such as LaTeX could also be used for the creation of highly structured ...
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Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designer (as ...
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Promotional Item
Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue ** Advertising campaign, a promotional campaign ** Film promotion ** Promotional recording ** Radio promotion Status or progress * Promotion (chess), when a pawn reaches the eighth rank * Promotion (Germany), the German term for the doctoral degree * Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system * Promotion and relegation, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season Arts, entertainment, and media * ''Promotion'' (film), a 2013 Bengali film directed by Snehasish Chakraborty * "The Promotion" (''The Office'' episode) * ''The Promotion'', a 2008 film Other uses * ProMotion, ...
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Word Processor
A word processor (WP) is a device or computer program that provides for input, editing, formatting, and output of text, often with some additional features. Word processor (electronic device), Early word processors were stand-alone devices dedicated to the function, but current word processors are word processor programs running on general purpose computers. The functions of a word processor program fall somewhere between those of a simple text editor and a fully functioned desktop publishing program. However, the distinctions between these three have changed over time and were unclear after 2010. Background Word processors did not develop ''out'' of computer technology. Rather, they evolved from mechanical machines and only later did they merge with the computer field. The history of word processing is the story of the gradual automation of the physical aspects of writing and editing, and then to the refinement of the technology to make it available to corporations and Indi ...
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Aldus Corporation
Aldus Corporation was an American software company best known for its pioneering desktop publishing (DTP) software. PageMaker, the company's most well-known product, ushered in the modern era of desktop computers such as the Macintosh seeing widespread use in the publishing industry. Paul Brainerd, the company's co-founder, coined the term ''desktop publishing'' to describe this paradigm. The company also originated the Tag Image File Format (TIFF) file format, widely used in the digital graphics profession. Aldus was founded by Brainerd (who also served as chairman of the company's board), Jeremy Jaech, Mark Sundstrom, Mike Templeman, and Dave Walter. It was founded in Seattle, Washington, in 1984 and was acquired by Adobe Systems a decade later. The company is named after 15th-century Venetian printer Aldus Manutius. History PageMaker was released in July 1985 and relied on Adobe's PostScript page description language. For output, it used the Apple LaserWriter, a PostScr ...
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Adobe PageMaker
Adobe PageMaker (formerly Aldus) is a discontinued desktop publishing computer program introduced in 1985 by the Aldus Corporation on the Apple Macintosh. The combination of the Macintosh's graphical user interface, PageMaker publishing software, and the Apple LaserWriter laser printer marked the beginning of the desktop publishing revolution. Ported to PCs running Windows 1.0 in 1987, PageMaker helped to popularize both the Macintosh platform and the Windows environment. A key component that led to PageMaker's success was its native support for Adobe Systems' PostScript page description language. After Adobe purchased the majority of Aldus's assets (including FreeHand, PressWise, PageMaker, etc.) in 1994 and subsequently phased out the Aldus name, version 6 was released. The program remained a major force in the high-end DTP market through the early 1990s, but new features were slow in coming. By the mid-1990s, it faced increasing competition from QuarkXPress on the Mac, and t ...
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LaserWriter
The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker, that operated on top of the graphical user interface of Macintosh computers, the LaserWriter was a key component at the beginning of the desktop publishing revolution.H. A. Tucker: Desktop Publishing.'' In: Maurice M. de Ruiter: ''Advances in Computer Graphics III.'' Springer, 1988, , P. 296.Michael B. Spring: Electronic printing and publishing: the document processing revolution.'' CRC Press, 1991, , Page 46. History Development of laser printing Laser printing traces its history to efforts by Gary Starkweather at Xerox in 1969, which resulted in a commercial system called the Xerox 9700. IBM followed this with the IBM 3800 system in 1976. Both machines were large, room-filling devices handling the combined output of many users.Benji ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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Macintosh
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The Macintosh 128K, first Mac was released in 1984, and was advertised with the highly-acclaimed 1984 (advertisement), "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the Mac transition to Intel processors, 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinv ...
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Typesetting
Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or ''glyphs'' in digital systems representing ''characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, but backwards (so they would print correctly). The ...
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Graphics Card
A graphics card (also called a video card, display card, graphics adapter, VGA card/VGA, video adapter, display adapter, or mistakenly GPU) is an expansion card which generates a feed of output images to a display device, such as a computer monitor. Graphics cards are sometimes called discrete or dedicated graphics cards to emphasize their distinction to Graphics processing unit#Integrated graphics, integrated graphics. A graphics processing unit that performs the necessary computations is the main component of a graphics card, but the acronym "GPU" is sometimes also used to refer to the graphics card as a whole. Most graphics cards are not limited to simple display output. The graphics processing unit can be used for additional processing, which reduces the load from the central processing unit. Additionally, computing platforms such as OpenCL and CUDA allow using graphics cards for General-purpose computing on graphics processing units, general-purpose computing. Applications o ...
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Personal Computer
A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or technician. Unlike large, costly minicomputers and mainframes, time-sharing by many people at the same time is not used with personal computers. Primarily in the late 1970s and 1980s, the term home computer was also used. Institutional or corporate computer owners in the 1960s had to write their own programs to do any useful work with the machines. While personal computer users may develop their own applications, usually these systems run commercial software, free-of-charge software ("freeware"), which is most often proprietary, or free and open-source software, which is provided in "ready-to-run", or binary, form. Software for personal computers is typically developed and distributed independently from the hardware or operating system ma ...
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PARC (company)
PARC (Palo Alto Research Center; formerly Xerox PARC) is a research and development company in Palo Alto, California. Founded in 1969 by Jacob E. "Jack" Goldman, chief scientist of Xerox Corporation, the company was originally a division of Xerox, tasked with creating computer technology-related products and hardware systems. Xerox PARC has been at the heart of numerous revolutionary computer developments, including laser printing, Ethernet, the modern personal computer, GUI (graphical user interface) and desktop paradigm, object-oriented programming, ubiquitous computing, electronic paper, a-Si (amorphous silicon) applications, the computer mouse, and VLSI ( very-large-scale integration) for semiconductors. Unlike Xerox's existing research laboratory in Rochester, New York, which focused on refining and expanding the company's copier business, Goldman's “Advanced Scientific & Systems Laboratory” aimed to pioneer new technologies in advanced physics, materials science, and ...
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