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DiMassimo Goldstein
DiMassimo Goldstein is an American marketing, advertising agency, advertising and design studio, design agency founded in May 1996 in New York City. The firm has more than 50 employees. History DiMassimo Goldstein was founded in 1996 by Mark DiMassimo, a former creative director/vice president at Kirshenbaum & Bond. DiMassimo also previously worked at J. Walter Thompson, BBDO, and Chapman Direct Advertising. The firm’s original name was DiMassimo Inc. and opened with estimated billings of $15–20 million USD. In 2007, Lee Goldstein became an owner and the name was changed to DiMassimo Goldstein. In 2012, DiMassimo Goldstein was featured on AMC (TV channel), AMC’s reality series The Pitch (TV series), ''The Pitch'', where it competed for the account of the women’s clothing and accessory brand C. Wonder. Currently, DiMassimo is Founder/Creative Chief, Goldstein is co-CEO, Lesley Bielby, who rejoined the agency in 2021 is Co-CEO and CS0. As of 2018, the company's clients i ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Tap Water
Tap water (also known as faucet water, running water, or municipal water) is water supplied through a tap, a water dispenser valve. In many countries, tap water usually has the quality of drinking water. Tap water is commonly used for drinking, cooking, washing, and toilet flushing. Indoor tap water is distributed through "indoor plumbing", which has existed since antiquity but was available to very few people until the second half of the 19th century when it began to spread in popularity in what are now developed countries. Tap water became common in many regions during the 20th century, and is now lacking mainly among people in poverty, especially in developing countries. Governmental agencies commonly regulate tap water quality. Household water purification methods such as water filters, boiling, or distillation can be used to treat tap water's microbial contamination to improve its potability. The application of technologies (such as water treatment plants) involved in pr ...
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Stranger Things
''Stranger Things'' is an American science fiction horror drama television series created by the Duffer Brothers, who also serve as showrunners and are executive producers along with Shawn Levy and Dan Cohen. Produced by Monkey Massacre Productions and Levy's 21 Laps Entertainment, the first season was released on Netflix on July 15, 2016. Its second, third, and fourth seasons followed in October 2017, July 2019, and May and July 2022, respectively. In February 2022, the series was renewed for a fifth and final season. Set in the 1980s, primarily in the fictional town of Hawkins, Indiana, the series centers on a number of mysteries and supernatural events occurring around the town and their impact on an ensemble of child and adult characters. It stars Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Natalia Dyer, Charlie Heaton, Cara Buono, Matthew Modine, Noah Schnapp, Sadie Sink, Joe Keery, Dacre Montgomery, Sean Astin, ...
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Fyre Festival
Fyre Festival was a fraudulent luxury music festival founded by con artist Billy McFarland and rapper Ja Rule. It was created with the intent of promoting the company's Fyre app for booking music talent. The festival was scheduled to take place on April 28–30 and May 5–7, 2017, on the Bahamian island of Great Exuma. The event was promoted on Instagram by social media influencers including Kendall Jenner, Bella Hadid, Hailey Baldwin and Emily Ratajkowski, many of whom did not initially disclose they had been paid to do so. During the Fyre Festival's inaugural weekend, the event experienced problems related to security, food, accommodation, medical services and artist relations, resulting in the festival being postponed indefinitely - and eventually cancelled. Instead of the luxury villas and gourmet meals for which festival attendees paid hundreds of dollars, they received prepackaged sandwiches and FEMA tents as their accommodation. In March 2018, McFarland pleaded guilty ...
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Pop Culture
Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas album), ''Pop'' (Gas album) * Pop (Joachim Witt album), ''Pop'' (Joachim Witt album) * Pop (Mao Abe album), ''Pop'' (Mao Abe album) * Pop (Same Difference album), ''Pop'' (Same Difference album) * Pop (Tones on Tail album), ''Pop'' (Tones on Tail album) * Pop (U2 album), ''Pop'' (U2 album) * ''Pop'', an album by Topi Sorsakoski and Agents * ''P.O.P'', The Mad Capsule Markets album * ''Pop! The First 20 Hits'', an album by English duo Erasure Songs * Pop (song), "Pop" (song), by 'N Sync * "Pop", a song by A.R. Kane * "Pop", a song by Ari Lennox from ''Shea Butter Baby'' * "Pop", a song by La Oreja de Van Gogh from ''El viaje de Copperpot'' * "Pop! (song), Pop!", a song by Nayeon from ''Im Nayeon (EP), Im Nayeon'' Periodicals * Pop (fashion m ...
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Parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater. The writer and critic John Gross observes in his ''Oxford Boo ...
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Shutterstock
Shutterstock is an American provider of stock photography, stock footage, stock music, and editing tools; it is headquartered in New York. Founded in 2003 by programmer and photographer Jon Oringer, Shutterstock maintains a library of around 200 million royalty-free stock photos, vector graphics, and illustrations, with around 10 million video clips and music tracks available for licensing. Originally a subscription site only, Shutterstock expanded beyond subscriptions into a la carte pricing in 2008. It has been publicly traded on the New York Stock Exchange since 2012. History Founding and early years (2003–2011) Shutterstock was founded in 2003 by American entrepreneur and computer programmer Jon Oringer. Creating his own online marketplace, Oringer initially uploaded 30,000 of his own stock photos and made them available via subscription, with unlimited downloads and a monthly starting fee of US$49. When demand exceeded his photo supply, he began hiring additional co ...
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Halloween
Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints ( hallows), martyrs, and all the faithful departed. One theory holds that many Halloween traditions were influenced by Celtic harvest festivals, particularly the Gaelic festival Samhain, which are believed to have pagan roots. Some go further and suggest that Samhain may have been Christianized as All Hallow's Day, along with its eve, by the early Church. Other academics believe Halloween began solely as a Christian holiday, being the vigil of All Hallow's Day. Celebrated in Ireland and Scotland for centuries, Irish and Scottish immigrants took many Halloween customs to North America in the 19th century,Brunvand, Jan (editor). ''Ame ...
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Scholarship
A scholarship is a form of financial aid awarded to students for further education. Generally, scholarships are awarded based on a set of criteria such as academic merit, diversity and inclusion, athletic skill, and financial need. Scholarship criteria usually reflect the values and goals of the donor of the award, and while scholarship recipients are not required to repay scholarships, the awards may require that the recipient continue to meet certain requirements during their period of support, such maintaining a minimum grade point average or engaging in a certain activity (e.g., playing on a school sports team for athletic scholarship holders). Scholarships also range in generosity; some range from covering partial tuition ranging all the way to a 'full-ride', covering all tuition, accommodation, housing and others. Some prestigious, highly competitive scholarships are well-known even outside the academic community, such as Fulbright Scholarship and the Rhodes Scholar ...
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Food Energy
Food energy is chemical energy that animals (including humans) derive from their food to sustain their metabolism, including their muscle, muscular activity. Most animals derive most of their energy from aerobic respiration, namely combining the carbohydrates, fats, and protein in nutrition, proteins with oxygen from air or dissolved in water. Other smaller components of the diet, such as organic acids, polyols, and ethanol (drinking alcohol) may contribute to the energy input. Some diet (nutrition), diet components that provide little or no food energy, such as water, dietary mineral, minerals, vitamins, cholesterol, and dietary fiber, fiber, may still be necessary to health and survival for other reasons. Some organisms have instead anaerobic respiration, which extracts energy from food by reactions that do not require oxygen. The energy contents of a given mass of food is usually expressed in the International System of Units, metric (SI) unit of energy, the joule (J), and its ...
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Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting, or bankruptcy. Rebranding can also refer to a change in a company ...
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